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Your First 5 Sales Hires to Jumpstart Pipeline Generation

SaaStr

For the past 10 years, I’ve been a sales advisor for the portfolio companies of early stage venture capital firm True Ventures. It’s fascinating work for a sales mind like mine that’s focused on helping brilliant people turn ideas into revenue-driving businesses. . In his piece, Jason recommends hiring VPs in a certain order.

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CMO + CRO = Love: Building Lasting Leadership with Gusto CRO Tolithia Kornweibel

SaaStr

It’s the never-ending stereotype –– marketing and sales are eternal “frenemies.” However, this push-and-pull doesn’t have to be part of your organization as long as you hire and empower the right leadership. Tip One: Don’t Believe the Hype As You’re Hiring. Tip Four: Know Your Model, Or Be Clear That You Don’t.

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What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment. Lemkin acknowledges the challenge of meeting people’s high expectations and the existential nature of finding solutions to these hiring and motivation issues.

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SaaStr Podcast 450: A Guide for Hiring Your First CRO with Skilljar

SaaStr

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development. Is a CRO right for you?

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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. Because founder-led sales worked really well for most of the early stages, but you eventually start running out of juice around $15M ARR.

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What Could Possibly Go Wrong? Scaling from 2 to 200 Employees and 0 to 75,000 Customers with Storyblok CEO Dominik Angerer and VP of Operations Lydia Kothmeier (Video)

SaaStr

They credit this growth to their global team, a switch to an enterprise business model switch, and flexible work operations. Hiring a global team to achieve the vision What do you do when your company’s location limits your access to talent? You spread your hiring net and draw in as much talent as possible.

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The Earlier, the Better: How Customer Success Compounds Your Growth with ChurnZero Chief Customer Officer Alli Tiscornia (Video)

SaaStr

If you’re only investing in sales and marketing, you’re missing a huge revenue opportunity. This allows you to present a frictionless renewal and expansion process to your customers, rather than handing them back to Sales. You can figure it out with your leadership team and a whiteboard. When should you start customer success?