SaaStr

FEBRUARY 20, 2024

In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. V1 recipes: Codify for how reps engage. Gusto is a high-velocity, high-scale acquisition and expansion engine, and one we can all learn from.

Scale 201

Scale Sales Marketing Construction 201

SaaStr

AUGUST 8, 2023

Strategic finance can be thought of as a project management function for your company’s underlying business model or a BizOps team that operates within a more financial lens. Strategic Finance optimizes a company’s underlying business model to create long-term value by increasing revenue and decreasing costs.

Scale 167

Scale Finance Outsourcing Services Sales Recruiting 167

User Pilot

JUNE 19, 2023

User engagement is one of those terms that everyone knows but only a few fully understand. What does it mean to engage a user? Let’s explore 12 strategies to boost user engagement on your app and increase conversions, retention, loyalty, and ultimately, product growth. What is user engagement? How do you measure it?

Engagement 80

Engagement Strategy AI Search AI 80

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. Proactive interactions with your customers can increase satisfaction and retention, driving repeat business and referral revenue.

Engagement 97

Engagement Strategy SaaS Scale 97

Casey Accidental

NOVEMBER 13, 2019

If driving more customers was your customers’ #1 need, and that’s not what you helped them with, you probably didn’t build a very successful business, or the problem of solving customer acquisition for that market is very difficult. What Types of Businesses Are We Talking About? 2 Desire for Market Networks.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

The Marketing & Growth Hacking Publication

MARCH 13, 2019

Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. What exactly is a Business Model? and your Content Marketing as a whole?—?becomes

Business Model 40

Business Model Content Marketing Payment Methods Payments 40

User Pilot

OCTOBER 31, 2022

Looking for the right product engagement metrics to track and see how well users are interacting with your product? As a product manager, you need to track product engagement metrics as it allows you to measure user engagement and find ways to deliver more value to your daily active users. Ready to get started? Let’s go!

Engagement 88

Engagement Metrics Strategy Churn 88

Intercom, Inc.

FEBRUARY 18, 2019

If you have followed us over at Sherlock , you will likely have heard us say many times that product engagement is the lifeblood of any SaaS business. This is because the entire SaaS business model is dependent on people using (and getting value from) your product consistently over time. or “How’s engagement this month?”

Engagement 178

Engagement Metrics Business SaaS 178

Totango

JULY 31, 2020

As virtual teams and remote engagement become the norm for Customer Success teams, staying on top of customer needs and expectations is becoming more challenging. In particular, correctly identifying, engaging, and managing your key stakeholders is critical to driving adoption, minimizing risk, and ensuring long term relationship success.

Engagement 105

Engagement Strategy Scale Customer Success 105

SaaSHolic

NOVEMBER 18, 2021

For Saas businesses, in particular, freemium has become very popular because it is a common sense way to do product marketing. Many marketers make mistakes when they adopt freemium. For starters, freemium is not for every business. Tiering service for freemium products could be confused for the free trial model.

Business Model 52

Business Model Social Media Business Advertising 52

How To Buy Saas

APRIL 19, 2024

Unlike traditional software models, where clients buy and install software on individual computers, SaaS provides a subscription-based model, enabling users to access applications via the internet. This shift has not only transformed internal business operations but has also significantly impacted external market dynamics.

Marketplace as a Service 40

Marketplace as a Service SaaS Payments Payment Services Artificial Intelligence 40

User Pilot

OCTOBER 30, 2023

Looking for a good user engagement analysis tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for user engagement analysis on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Engagement 52

Engagement Payments SaaS Payments Payment Services 52

User Pilot

FEBRUARY 13, 2024

Contextual email marketing isn’t just about sending emails—it’s about delivering the right message at the right time and relevant to the user’s behaviors. But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses?

Marketing 52

Marketing Engagement Software Review Onboarding 52

Casey Accidental

OCTOBER 27, 2020

This is part three of a three part series on sequencing business models. In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This post is a collaboration with Gilad Horev. The Types of Platforms.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Strategy 84

Strategy Marketing Scale Software Review 84

SaaStr

AUGUST 15, 2022

Payhawk’s CEO, Hristo Borisov, and VP of Marketing, Désirée Schildt, have cracked the code. We listen to what the market is saying.” That means that you have to find an investor who truly understands your business model and your challenges, supports you, and has invested in other companies in the same industry. .

Scale 188

Scale Marketing Scaling Communication 188

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Branding 130

Branding Marketing AI Search Social Media 130

Neil Patel

JANUARY 1, 2021

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. EA Games, for example, increased its market value from $4 billion to $33 billion in just six years after introducing GaaS content. What Is Games as a Service (GaaS)? Games as a Service Payment Options.

Payments 122

Payments Payment Services Payment Methods Payment Solutions 122

SaaStr

APRIL 14, 2023

Of course, building great teams and finding product market fit is critical, but don’t forget about product investor fit. Investors want to know about metrics, the drivers of your business, and whether users are growing, engaged, or churning. So if you’re trying to fit your business model into what SaaS looks like in the U.S.

Development Team Review 211

Development Team Review Technical Review Underperforming Technical Team SMB 211

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective. But be careful.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy. Number of qualified leads.

SaaS Payments 80

SaaS Payments Metrics Customer Lifetime Value Marketing 80

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

Sales Recruiting 141

Sales Recruiting Marketing Social Media Branding 141

Blulogix

FEBRUARY 15, 2024

How to Harness the Power of Digital Market Dynamics for Product Innovation By BluLogix Team Innovating Subscription Offerings in the Agile Digital Landscape The digital marketplace is an ever-evolving ecosystem, characterized by rapid changes in technology, consumer behavior, and competitive landscapes.

Innovation 52

Innovation Marketplace as a Service Tiered subscription models AI Search 52

User Pilot

MARCH 9, 2022

In-app messages work well with behavioral segmentation and behavioral marketing since they can be triggered based on segments, events, or when users click on a specific element. In-app messages increase engagement and help users move through the onboarding flow a lot smoother but that’s not all these messages are good for.

Engagement 79

Engagement Customer Lifetime Value SaaS Onboarding 79

ChurnZero

FEBRUARY 4, 2022

Engaging your investors starts by understanding what they care about. If perceptual or stylistic barriers are holding you back from engaging with investors, reframe your story. In this article, we share Kristen’s best advice on how you can use metrics to reframe your customer stories, so they’re primed for investor engagement.

Customer Success 98

Customer Success Metrics Engagement Software Review 98

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 82

Growth Marketing SaaS Payments Strategy Payment Methods 82

Neil Patel

JUNE 22, 2021

Your business won’t succeed by doing the same thing as everyone else. Content marketing is powerful, but it’s also hugely competitive. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Social Media Underperforming Technical Team 145

Valuize Consulting

MAY 11, 2022

Scaling Digital Engagement Is The Key To Driving Maximum Customer Value. Today’s B2B customers are digitally savvy and expect more active engagement from B2B businesses. This digital engagement really accelerates scale.”. Q: What tools should my Customer Success team use to operationalize our scale engine? “As

Scale 52

Scale Engagement Scaling Technical Advisors 52

Kellblog

MAY 1, 2023

You don’t come from a marketing background. At every quarterly business review (QBR) and board meeting, your marketing head presents a chart like this: What happens next? To paraphrase Thoreau, the mass of CEOs lead lives of quiet marketing desperation. In the end, the point of all this marketing is to bring in new ARR.

Marketing 120

Marketing Benchmarks Systems Review Pricing 120

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

SaaS Payments 65

SaaS Payments Marketing Payment Solutions SaaS 65

SaaStr

OCTOBER 7, 2022

Not without engaging. Of competing, getting to know and respect each other, seeing the market change and grow, customer adoption, etc. Of course I kept some secrets but I shared how our business model really worked, including the nonobvious parts. Well, first off — you can’t. They almost always take time.

Acquisition 196

Acquisition Business Model Metrics Engagement 196

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. Even for fully-staffed marketing teams, it can be overwhelming. Even for fully-staffed marketing teams, it can be overwhelming.

Marketing 111

Marketing Outsourced Development Underperforming Technical Team Scale 111

Subscription Flow

MAY 10, 2024

Subscription-based business models have increased in number as media streaming platforms like Netflix and delivery services like Amazon have risen in popularity. A subscription-based model for fundraising can therefore raise donor engagement, optimizing revenue streams for NPOs.

Payment Solutions 89

Payment Solutions Payments Payment Methods Payment Services 89

Neil Patel

FEBRUARY 11, 2021

How important are marketing ethics when it comes to your purchase decisions? Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. What are the most crucial marketing ethics you should follow? Let’s begin by discussing the basics of marketing ethics.

Social Media 131

Social Media Marketing Branding Advertising 131

Casey Accidental

DECEMBER 11, 2023

This is part three in a series of posts related to some presentations I did for the TCV Engage Summit. In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. In Reforge terms, we call this new product expansion.

Payments 113

Payments Scale Payment Solutions Technical Review 113

SaaStr

MARCH 8, 2023

Unlike many sales teams, this one only engages with existing customers of a certain size. By the time a customer engages with a human, they don’t need to be convinced of the value of Atlassian. But in general, urgency is always helpful, balanced with thoughtfulness for what you want your business to look like over the next 30 years.

Sales Hiring 211

Sales Hiring Enterprise Headcount Scale 211

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

Subscription 64

Subscription Payment Features Payment Methods Marketing 64