SaaStr

OCTOBER 25, 2021

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? You should stand behind your product and sign up for those until you have a real brand in the space. “Regular price increases for SaaS” — Benjamin Irvine. to grow deal size vs. blanket price increases. Jason, ed. :

Pricing 277

Pricing Scale Enterprise Onboarding 277

Stax

JANUARY 24, 2024

The phrase “dynamic pricing” often sparks heated debates in eCommerce and retail, and it’s not hard to see why. If you’ve ever booked a hotel, ordered an Uber, or shopped on Amazon, you’ve experienced the effects of dynamic pricing in real-time. Prices may shift down or up at a moment’s notice.

Payment Methods 88

Payment Methods Pricing Airlines Payment Solutions 88

SaaStr

FEBRUARY 9, 2022

Dear SaaStr: Is It Worth It To Try to Get 2-3 Name Brand VCs Into My Round? For as long as I’ve been in start-ups, having a name-brand VC on your cap table has mattered. Brands do matter. But … brands are a proxy for value. Brands are in flux. This isn’t to say 2-3 name-branded VCs are bad.

Branding 215

Branding Benchmarks Cloud Investment 215

TrackStreet

JUNE 26, 2021

If you would like to see what insights our platform can provide for your brand, reach out and we can connect at the show! The post MAP Pricing Tips for Musical Brands appeared first on Trackstreet. Consumers still want to visit a store to physically evaluate that new guitar, piano, or drum set before buying. As a […].

Branding 52

Branding Pricing 52

SaaStr

AUGUST 30, 2020

For most of us, as we build up our confidence, the best initial pricing strategy to start is the Low End of Normal. There is no commodity pricing in SaaS. Price at 80% of that, to start. If that looks too low, raise the price a smidge. Other strategies include: Identical Pricing. If you are — maybe price the same.

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Pricing Scale Enterprise Branding 255

Buffer Resources

APRIL 25, 2024

While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment. That ability for your brand message to occupy physical space in someone’s home is unique and powerful. It’s easier to stand out among a handful of letters.

Branding 77

Branding Social Media Advertising Acquisition 77

SaaStr

FEBRUARY 10, 2021

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? The best advice I can give you is, understand that once you have a Mini-Brand, it will get better. A Mini-Brand isn’t a real brand in the sense everyone has heard of it, like Salesforce or Google.

Branding 280

Branding Scale Innovation Enterprise 280

FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. Can you describe the process for buying and selling a business from a brand? Jump to highlights.

Software Review 128

Software Review Technical Review Development Team Review Branding 128

SaaStr

DECEMBER 27, 2019

You could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point — there is no real reason any particular piece of software should cost anything in particular. Pricing in software is really in large part relative to what.

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Pricing Enterprise Software Sales 322

SaaStr

AUGUST 27, 2020

Q: Will SaaS prices drop due to competition from developing countries? Now it’s just a cost-effective suite of SaaS products, at basically the same prices as other lower-end competitive products: Here’s the thing: Most SaaS products aren’t really commodities. Brands matter. So you start with the brands. But a fair price.

Scale 176

Scale Pricing SaaS Branding 176

Baremetrics

AUGUST 8, 2021

For most, the easiest ways to increase customer acquisition rates are to offer a freemium model or price your product on the lower end of the spectrum. However, to keep your business afloat, you’ll need to effect a SaaS price increase. Ensures You Attract the Right Customers When Should You Increase Your Pricing?

Pricing 111

Pricing SaaS Scale Churn 111

Buffer Resources

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Branding 95

Branding Social Media Technical Cofounder Technical Review 95

TrackStreet

JULY 20, 2023

How to Protect Your Brand Online Do you know how much your eCommerce brand is worth? Have you ever calculated your brand’s actual contribution to the bottom line — either in dollar figures or as a percentage of your company’s overall value? Calculating brand value is a tricky and imprecise science.

Branding 52

Branding Marketplace as a Service Pricing User Experience 52

Baremetrics

SEPTEMBER 28, 2021

Penetration pricing is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. Penetration pricing is the strategy of offering extremely low prices when entering a market to entice customers to try a product or service. The advantages of penetration pricing 2.

Pricing 90

Pricing Scale Branding Scaling 90

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Social Media Marketplace as a Service Acquisition 145

User Pilot

SEPTEMBER 20, 2023

Working out pricing for a SaaS can be difficult, so consider using a cost-plus pricing method. TL;DR Cost-plus pricing, or markup pricing, is where you add a set to a product’s unit cost, often overlooking competitive market prices. Justifying price increases is easier when adopting a cost plus strategy.

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Pricing Software Review Market Research Acquisition 102

TrackStreet

FEBRUARY 16, 2024

One often-used tactic is to set retail prices as low as possible. While this is a win for consumers, such a business practice can encourage price wars and set a precedent for market monopolies, brand equity erosion, and product devaluation. One of these policies is the MAP Pricing Policy. What is a MAP Pricing Policy?

Branding 40

Branding Technical Review Advertising Systems Review 40

Neil Patel

OCTOBER 6, 2021

Plus, you don’t have to charge markup fees to cover those additional costs, so you can keep the prices low for your customers. Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. 7 Strategies for D2C Brands.

Branding 116

Branding Strategy Technical Review Software Review 116

SaaStr

MARCH 21, 2019

A few thoughts at least: The stronger the brand, the more complex the pricing page can be. But bear in mind their brands make them a default choice. That means their prospects will be more patient with complex pricing. But your prospects may just move on if the pricing page makes it seem too … hard. S, M and L).

Pricing 200

Pricing SaaS Enterprise Branding 200

User Pilot

MARCH 16, 2023

Looking for an in-depth review of UserGuiding pricing so you can understand whether it’s the right choice for you? Finding a product that not only suits your business needs but also delivers value at the right price can be daunting. However, the Basic package has strict limitations like only 1 user seat and no custom branding.

Pricing 97

Pricing Software Review Technical Review Onboarding 97

Baremetrics

SEPTEMBER 28, 2021

Price skimming is one of the many pricing strategies employed by companies in an attempt to increase their revenue and/or profit. Price skimming is a pricing strategy for when a product enters the market. This pricing strategy is named for “skimming” the top layers of cream from milk. Table of Contents.

Pricing 96

Pricing Strategy Churn Branding 96

Tom Tunguz

JANUARY 16, 2018

Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. Why do we set prices? Setting aside the important reasons of generating revenue and maintaining solvency for a business, there are many other reasons to set price. There are many others too.

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Pricing Market Research Interviewing Product Marketing 240

TrackStreet

OCTOBER 11, 2023

What’s more important to develop for our products – MAP retail pricing or MSRP? Aren’t MAP pricing and MSRP more or less the same thing? Can we have both MSRP and MAP pricing for our products? Therefore, having a UMAP policy allows the manufacturer to control the cheapest price that their product can be advertised.

Pricing 52

Pricing Merchant Services Advertising Marketplace as a Service 52

TrackStreet

OCTOBER 11, 2023

No brand protection strategy can keep your brand 100% safe at all times—especially if you sell through online resale channels. Here are a few harsh realities to keep in mind that can help your team stay vigilant against the many ongoing threats to your brand.

Branding 52

Branding Cybersecurity Advertising Pricing 52

Subscription Flow

JANUARY 3, 2024

Consider the potential for growth if you make your pricing model a consistent priority for your company. Most SaaS companies, on the other hand, treat pricing as an afterthought, setting it and then forgetting about it, rather than viewing SaaS flexible pricing strategies as ongoing processes critical to their success.

Pricing 52

Pricing Payment Features SaaS Marketplace as a Service 52

SaaStr

JULY 25, 2019

For most SaaS apps, you want to at least start with “just right”, Goldilocks pricing: Too high a price, and you start to add friction to the sales process. That may be OK if you are the only vendor or in the space, or have the dominant brand. The answer is simple: mark-up your pricing equal to the average discount.

Pricing 190

Pricing Startup SaaS Branding 190

Buffer Resources

FEBRUARY 13, 2024

  In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day — whether you’re a creator or a brand. That might mean a cost reduction to whatever price point makes sense for you in the range of numbers above. Why does February 29th pop up in our calendars every four years?

Social Media 99

Social Media Branding Systems Review Technical Review 99

Mucker Capital

NOVEMBER 8, 2023

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. Think of it as the rational Spock side of your business brain, defining the concise, fact-based narrative, while branding embodies the emotive Captain Kirk side.

Branding 98

Branding Startup Development Strategy 98

TrackStreet

JULY 20, 2023

Best Practices for Amazon Marketplace Pricing Selling on Amazon.com? Whatever pricing strategies you use for your other channels, even if they’re successful, you’ll still want to create a standalone, well-thought-out approach to how you price your products on Amazon. There are two reasons for this.

Pricing 52

Pricing compliance Business Advertising 52

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. 10 Ways to Grow an E-Commerce Brand on Instagram. Why Is Instagram a Powerful E-Commerce Tool?

Branding 144

Branding Scale Social Media Engagement 144

FastSpring

FEBRUARY 9, 2021

Captive pricing is a confusing concept for many, but in practice, it’s relatively simple. Captive pricing happens when an accessory product is necessary to purchase in order to use a core product. This is also called by-product pricing. It can be challenging to determine pricing models for captive products.

Pricing 79

Pricing SaaS Payments Payments Payment Methods 79

How To Buy Saas

NOVEMBER 20, 2023

Choosing the appropriate price for your company may be likened to piecing together a complicated jigsaw puzzle with moving parts that can have multiple answers. We’ll go over some advice on how to price your business just right so you can concentrate on what truly counts—expanding and prospering.

Pricing 52

Pricing Business Market Research Strategy 52

FastSpring

FEBRUARY 9, 2021

Captive pricing is a confusing concept for many, but in practice, it’s relatively simple. Captive pricing happens when an accessory product is necessary to purchase in order to use a core product. This is also called by-product pricing. It can be challenging to determine pricing models for captive products.

Pricing 78

Pricing SaaS Payments Payments Payment Methods 78

OpenView Labs

APRIL 8, 2021

The response since the usage-based pricing playbook has far exceeded my expectations. My TechCrunch byline went semi-viral, Bessemer named usage-based pricing part of the “ new normal ” for SaaS go-to-market strategy, and Alex Wilhelm said it’s “ one theme that’s come up time and again ” in public company earnings calls.

Pricing 97

Pricing Scale Subscription Payment Features 97

Totango

NOVEMBER 8, 2021

The COVID-19 pandemic has forced brands to elevate customer experience to stay competitive. As more consumers turned to e-commerce, more companies had to step up their digital game, in turn forcing SaaS providers to deliver so brands could satisfy their buyers. Why Do You Need to Elevate Customer Experience? 54% of U.S. 82% of U.S.

Branding 103

Branding Technology Customer Success Onboarding 103

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Payment Methods 139

Payment Methods Branding Payment Services Payment Solutions 139

OpenView Labs

JANUARY 3, 2022

Back in 2015 I published this post “ Your 3 Pricing Strategy Choices: Grow, Skim, or Follow.” In this post, I update the key ideas and introduce a few new ones based on the importance of goal setting and new approaches to pricing and value. Pricing is a critical choice. Pricing strategy selection is a choice.

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Pricing Strategy Innovation B2B 67