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Four Simple Tips to Increase Pricing. Without Angering Your Customers.

SaaStr

Dear SaaStr: How Do I Increase Pricing Again Without Angering Customers? First, plan to increase pricing in general once a year, each year for new customers. Well, that will depend on how much additional value you’ve added over last year, how strong you stack up vs the competition, and how strong your brand is. But earn it.

Pricing 265
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How to Figure Out Pricing as a Creator (ft. a Creator Pricing Expert)

Buffer Resources

And you don’t get “business” status without understanding pricing. So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator.

Pricing 96
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Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market?

SaaStr

Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? The simplest answer is usually to copy the pricing from the closest public company or other break-out leader you can find that is vaguely similar. I guessed the pricing almost immediately. That everyone knows, and knows the price points of. I’ve lived it.

Pricing 214
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Dear SaaStr: Do I Really Need a Top Brand VC?

SaaStr

If you raise money from top or even top-ish brand VCs at a reasonable valuation, you usually get at least 3 benefits: Top Partners at Top VC Firms are Usually Good for a Second Check if you are doing OK / decent but not great yet. Note this really only holds for seed funds with a strong brand. Social proof overall. It just makes sense.

Branding 290
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One Big Reason Brands Should Care About MAP Pricing

TrackStreet

There are many reasons we at TrackStreet believe manufacturers and brands should have a MAP pricing policy. For example, MAP pricing protects your all-important brick-and-mortar retailers from being repeatedly undersold by their pure-eCommerce competitors. This can present a long-term threat to your brand.

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9 Thoughts on What Makes For a Good Pricing Page (UPDATED w/Video)

SaaStr

The more established your brand, the more complex your pricing page can be. What makes for a good pricing page? A few thoughts at least — mainly about what to copy from the big leaders, and what to maybe not copy from them: The stronger the brand, the more complex the pricing page can be.

Pricing 238
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How Many Name Brand VCs Do You Need These Days? 1 Is Probably Enough

SaaStr

Dear SaaStr: Is It Worth It To Try to Get 2-3 Name Brand VCs Into My Round? For as long as I’ve been in start-ups, having a name-brand VC on your cap table has mattered. Brands do matter. But … brands are a proxy for value. Brands are in flux. This isn’t to say 2-3 name-branded VCs are bad.

Branding 249