OpenView Labs

AUGUST 10, 2020

Marketing in the age of the new normal —yes, we’re tired of the phrase “new normal,” too—means taking a good look at our current strategy and seeing where it can be better. COVID-19 derailed many companies’ plans and campaigns, causing mass layoffs and pushing everyone to pivot their strategy. Offer educational content.

Innovation 96

Innovation Payment Solutions Startup Payment Methods 96

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Strategy 81

Strategy Marketing SaaS Customer Lifetime Value 81

User Pilot

OCTOBER 10, 2022

In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. Feature adoption allows you to separate the successful features from the underperforming ones. Uncover weak spots and improve feature adoption. We’ve got you covered!

Metrics 77

Metrics Strategy Underperforming Technical Team Onboarding 77

SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Baremetrics

AUGUST 1, 2021

In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model. So what works (and doesn’t work) as a SaaS acquisition strategy? Table of Contents. Have a well-optimized website 2. Showcase success stories 4. The Bottom Line.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

User Pilot

JANUARY 31, 2023

In this article, we will discuss the ins and outs of at-risk customers, how to detect them, and five actionable strategies to help you prevent churn. TL;DR At-risk customers are those who are showing signs of canceling their subscriptions. Let’s dive in! What are at-risk customers? Why should you identify at-risk customers?

Churn 95

Churn Underperforming Technical Team SaaS Payments Payment Solutions 95

FastSpring

FEBRUARY 23, 2023

Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands. I interviewed Michael about successful global marketing strategies. Learn more about our localized branded checkout. Individualistic markets, like the U.S.

Payment Solutions 126

Payment Solutions SaaS Payments Strategy Software 126

Sales Hacker

SEPTEMBER 24, 2022

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. What is a sales funnel?

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

User Pilot

MARCH 7, 2024

Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages. AI writing assistants help teams make their microcopies concise but informative and engaging. The latter is only limited to user behavior within the product. Is the 12% engagement rate good?

Engagement 92

Engagement Metrics Underperforming Technical Team Scale 92

User Pilot

NOVEMBER 12, 2023

Customer intent helps product teams understand customer needs and build solutions that delight users. TL;DR Customer intent is the underlying reason behind a customer's actions when making a purchase, contacting support , or having other interactions with your brand. Here are five strategies to guide you.

Scale 93

Scale Underperforming Technical Team Churn Trends 93

SaaSOptics

APRIL 7, 2022

Product-led growth is much more than a growth hack, pricing strategy, or industry buzzword—It’s an organizational framework used by B2B SaaS companies to answer one simple question: “How can we get our product to sell itself?” Here’s everything you need to know about freemium offers in product-led SaaS.

Business Model 74

Business Model Payment Features Business SaaS 74

Chart Mogul

APRIL 29, 2021

Over the last six months, we built and refined a dedicated outbound sales strategy. We spend most of our waking hours thinking about how to build a reliable, beautiful product that helps subscription businesses grow faster using their customer and billing data. It also extends to our customer acquisition and sales strategy.

Scale 59

Scale Sales Hiring Strategy Underperforming Technical Team 59

Totango

JANUARY 26, 2021

For example, if you sell a subscription SaaS product, a simple procedure for calculating your monthly churn rate would be: Take how many subscribers canceled their subscriptions that month. The retention rate is calculated in a similar way, except you start with how many subscribers renewed their subscription that month.

Churn 89

Churn Retention Underperforming Technical Team Technical Review 89

Neil Patel

APRIL 5, 2023

Competitive research tools help you capture detailed insights into your rivals’ strategies. Ubersuggest We all know how important backlinks are for a solid SEO strategy. My tool gives you the fundamentals for a solid link-building strategy that gets you ranked. All you need to know now is what your competitors are doing well.

Payment Methods 133

Payment Methods Social Media Payment Services AI Search 133

Totango

JULY 28, 2021

Customer success managers serve as the face of your company in dealing with clients, playing a key role in ensuring satisfying experiences of your brand. This can determine whether customers renew or churn and whether they become loyal ambassadors for your brand. Encouraging subscription renewal. Suggesting upsells.

Customer Success 118

Customer Success Management Underperforming Technical Team Scale 118

Chart Mogul

APRIL 29, 2021

Over the last six months, we built and refined a dedicated outbound sales strategy. We spend most of our waking hours thinking about how to build a reliable, beautiful product that helps subscription businesses grow faster using their customer and billing data. It also extends to our customer acquisition and sales strategy.

Scale 52

Scale Sales Hiring Strategy Underperforming Technical Team 52

FastSpring

OCTOBER 12, 2023

Full Interview: Audio Only Full Interview: Video 3 CRO Insights From Dave Gowans Why Full Funnel CRO Is Especially Important for SaaS and Subscriptions “The easiest and most straightforward bit of CRO is what you can do on the website,” Dave says. Stream the entire conversation or read the highlights below. Jump to highlights.

Payment Methods 169

Payment Methods SaaS Payments Payment Solutions Payments 169

Frontegg

MARCH 17, 2022

Product-Led Growth (PLG) is becoming the default strategy in modern SaaS organizations due to the plethora of operational, financial, and technical benefits it brings to the table. Sales-Led Growth is all about marketing and sales teams. Likewise, if the sales team has poor leadership, leads can’t be handled.

Scale 105

Scale Technical Review Underperforming Technical Team Sales 105

User Pilot

MARCH 14, 2024

You can use customer analytics to create targeted marketing campaigns, inform product development, and reduce churn , among other things. Book a demo and see how Userpilot helps SaaS brands like yours to understand in-app behavior, generate customer insights, and deploy solutions to improve customer engagement.

Customer Lifetime Value 92

Customer Lifetime Value SaaS Underperforming Technical Team Retention 92

Neil Patel

NOVEMBER 28, 2020

Technical SEO is the backbone of every successful, long-term SEO strategy. And that’s when things go bad. The team scrambled to fix that. Hopefully, it’s a simple fix like a bad robots.txt file. Not all agencies can develop, let alone implement, advanced technical SEO strategies. In-house Team Alignment.

Underperforming Technical Team 133

Underperforming Technical Team Enterprise Payment Features Travel 133

SaaStr

JULY 15, 2022

Jason Lemkin: You certainly can hire a whole content team and build 10,000 pieces of content, but I will tell you what I have always seen work is one incredible piece a week. Well, they’ll never know your product that well, they’ll run the same canned strategy they run for other clients without their own list.

Scale 244

Scale Outsourcing Services Sales Hiring VP of Engineering 244

Casey Accidental

OCTOBER 20, 2020

Building on the definitions from that essay and introducing a few new ones, here are the types of business models we’ll cover: SaaS: software that businesses access online and purchase via a subscription e.g. Slack, Adobe, Atlassian. Payments also allow the company to enforce policies that build trust in the marketplace.

Marketplace as a Service 141

Marketplace as a Service Business Model SaaS Payments Payments 141

User Pilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

B2B 86

B2B Underperforming Technical Team B2C Scale 86

SaaSOptics

MARCH 1, 2022

What makes finance teams throw up their hands and say, “I just need a tool that can do X!” finance teams are responsible for planning the financial roadmap of an organization and keeping everything in balance. Most finance teams are familiar with enterprise and integrated solutions (think Netsuite, Sage Intacct.).

Payment Solutions 52

Payment Solutions Payments Payment Services Payment Features 52

User Pilot

FEBRUARY 26, 2023

Customer retention surveys are the lens through which you can see how people are feeling about your brand. Startups use these surveys in the early stages of product development to measure the degree to which a product satisfies market demand. Add a picture of your team member to humanize it! Look no further!

Retention 94

Retention Scale Underperforming Technical Team Churn 94

Frontegg

DECEMBER 2, 2021

In addition, we are excited to welcome our new partners – the visionary team from Insight Partners, led by Praveen Akkiraju, Daniel Aronovitz, and Jeff Horring. Additionally, our diversity-first team has grown to more than 30 top-notch talents (you are an incredible team of people, each and every one of you!)and

Underperforming Technical Team 93

Underperforming Technical Team Sales Hiring DevOps as a Service Scale 93

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. Strategy - annually changes. Brand equity. Subscription business model. Customer data.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

ProfitWell

SEPTEMBER 24, 2019

If your SaaS company doesn’t have a pricing strategy in place, you’re leaving huge revenues on the table. Yes, nailing your pricing strategy is crucial to SaaS success—but it doesn’t have to be that difficult. In the subscription-based pricing model, customers pay on a regular basis for continued use of a service or product.

Pricing 64

Pricing SaaS Payments Strategy Payments 64

How To Buy Saas

DECEMBER 1, 2020

In this saas marketing strategy guide, we are going to tell you everything about saas marketing. In saas marketing, you generally use online marketing strategies to generate more leads and conversions in your saas business. Most of the saas businesses are based on the subscription model. What is SAAS marketing?

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

User Pilot

OCTOBER 6, 2022

Customer behavior analysis helps you identify the most valuable users and personalize your marketing strategy to reach them. Design in-app strategies to improve retention based on the collected data. Product teams collect and measure such customers’ activities to understand and act on customers’ behavior patterns.

Payment Solutions 88

Payment Solutions Underperforming Technical Team SaaS Payments Customer Lifetime Value 88

Baremetrics

MARCH 23, 2020

They all used sustainable strategies to reduce churn while also growing their business. In this guide, we’re going to go over seven strategies to reduce churn, with real-life examples from SaaS companies that have successfully done it. For example, a churned user on a $50/mo plan isn’t nearly as bad as a churned user on a $500/mo plan.

Churn 145

Churn Payment Methods Payment Solutions SaaS Payments 145

Totango

NOVEMBER 23, 2021

They can store customer contact data, identify sales opportunities, schedule sales appointments, record notes from sales meetings and manage sales teams. They serve to promote customer satisfaction, retention and brand advocacy, not just sales per se. CRM tools are great at what they’re designed for. You Can’t Evaluate Customer Health.

Software 91

Software Underperforming Technical Team Churn Customer Success 91

Neil Patel

MARCH 8, 2021

Both customer support and customer success teams are important for your brand’s ongoing growth and success, and the roles share similar skill sets. Customer support teams have one-on-one conversations with customers and work closely with product design and engineering teams to fix issues. What Is Customer Support?

Customer Support 120

Customer Support Customer Success Underperforming Technical Team Customer Lifetime Value 120

Totango

OCTOBER 20, 2021

This delivers better service for your customers and better results for your company, promoting higher retention rates and greater motivation for customers to become brand advocates. Organizations that prioritize optimizing customer journeys will enjoy greater customer satisfaction, retention and brand advocacy.

Scale 91

Scale Underperforming Technical Team Benchmarks Onboarding 91

Incredo

NOVEMBER 21, 2019

And end up wasting their time and resources with affiliates that underperform. I see many SaaS companies jump headlong into creating an affiliate program thinking it will bring in a large number of customers without much effort. In our case, we needed to invest a lot in product development. But is your website ready?

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Start building your marketing growth strategy by setting goals. If so, we’ve got you covered. Let’s get to it.

Underperforming Technical Team 96

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 96

OpenView Labs

SEPTEMBER 24, 2019

The rationale behind Atlassian’s go-to-market strategy was threefold: If we don’t have sales staff, the product must sell itself. It was an important realization because the great weakness of typical enterprise software is that it’s overcomplicated. to Atlassian and focus on building great products.

Payment Solutions 47

Payment Solutions Outsourcing Services Payment Methods Marketplace as a Service 47