Intercom, Inc.

DECEMBER 21, 2021

With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Will Larson , CTO of Calm. Maggie Hott , Director of Sales at Webflow. Des Traynor , Co-founder and CTO of Intercom.

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VP of Engineering Scale Technical Review Outsourcing Services 118

ProfitWell

JANUARY 2, 2020

That’s what makes subscription sales so difficult. Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. That’s why we’ve put together this subscription sales guide to help you get started.

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Unbounce

MAY 19, 2020

Productivity-related SaaS companies like Slack, Zoom, and Trello are seeing sales boosts because their business is crucial for work-from-home environments. Similarly, some direct-to-consumer brands are seeing increased demand from their ecomm storefronts. How does it align (or misalign) with their existing branding?

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SaaStock

MARCH 29, 2019

Which is why you should sign up for the 2 for 1 Insider Sale and get two people for the price of one. Don’t overextend your resources when testing new SaaS growth ideas. Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business.

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OpenView Labs

JULY 2, 2020

Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” The State of SaaS Sales in a COVID-19 World.

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OpenView Labs

OCTOBER 5, 2021

In conversation with Blake Bartlett , she walked us through how B2C and B2B growth strategies compare across each phase of the customer journey from acquisition to retention and expansion. When I joined GitLab, I was starting a new product-led growth team within the product organization,” Hila says. “We Defining Growth . Hila explains.

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Teamgate

JANUARY 14, 2019

My journey started working with well-known brands such as VISA and TomTom, and since 2014 I started gradually moving to the world of startups and scaleups. Working in-house for known brands is somewhat easier as the messaging and legend are already there (half the job is done!). This can be somewhat one-dimensional over the long term.

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Interviewing Startup Technical Review Technical Advisors 81

Kellblog

JANUARY 29, 2020

It’s great if the answer will broaden over time as the company grows and its strategy naturally expands, but up-front I’d name the people you are targeting today. Third-order benefit: that means you protect your company’s reputation and your valuable brand. Unless you are solving a brand-new problem (e.g.,

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ProfitWell

FEBRUARY 14, 2020

For example, if you subscribe to the New York Times , you pay a flat price per month or year. Who is using a flat rate pricing strategy? And from that flows decisions about what and who to spend time on,” says David Heinemeier Hansson , co-founder and CTO of Basecamp. “[My With money comes influence, if not outright power.

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ChurnZero

DECEMBER 9, 2022

Additionally, “leapfrog” candidates—those who come from a level below the C-suite, such as senior vice presidents—now make up roughly 5% of new chief execs. You understand the customer, and you understand the strategy. Q: Based on your acquisition experience, are for-sale businesses focusing on the customer and NPS?

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Natalia Luneva

APRIL 30, 2021

Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 Our community is the best way for us to inform our customers about upcoming updates and new features. For example, before releasing/starting to develop a new feature, we run it by our community first.

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Marketing Social Media SaaS New CTO 98

ProfitWell

JANUARY 24, 2020

We know brand awareness is important, but are you going too far? Your top subscription news. We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. getting people to actually like their brands. Brand awareness is just one piece of a much bigger puzzle. Do you like me?

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Sales Recruiting CTO Hire New CTO Sales Hiring 40

Mucker Capital

APRIL 6, 2023

If you're generating something that's brand new, like a brand new category, nobody understands about it. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion.

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Outseta

APRIL 11, 2019

Think of the best CTO-level software developers that you know—do you think your product would progress faster if they were building it 2-3 days per week, or if you hired an average developer in a full-time capacity? James is an experienced designer who is helping us in a very part-time capacity—20 hours per month— but on an ongoing basis.

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ProfitWell

DECEMBER 6, 2019

That’s what David Apple—customer success and sales guru at Notion— is asking. It’s the first survey of its kind and the PMA is hoping that with this level of detail in tow, product marketers worldwide will be able to put strategies in place to focus on their personal bottom line, as well as their business’. What is their ROI?

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Outseta

NOVEMBER 19, 2019

There’s typically direct responsibility for revenue performance, although the marketer’s impact on a business’ bottom line is less cut-and-dry than their counterparts in sales. The process of building trust in a consulting capacity really focuses on the sales process. But this tends to be the exception rather than the norm.

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OPEXEngine

NOVEMBER 11, 2020

In this framework, you’ll learn how to design a scoring system that aligns to your growth strategy, brainstorm and select leader indicators of success, and operationalize the system across your startup. Identify ideal customers and hone sales personas. Drive new levers of growth. Strategically allocate CS resources.

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Unbounce

SEPTEMBER 24, 2018

Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet. It’s simply evolved, and so should our content strategies. Speechless. My heart, brain, and stomach is full!

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AI Search AI Artificial Intelligence Content Marketing 73

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

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Chart Mogul

JULY 1, 2020

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers. Click To Tweet.

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Interviewing B2B Marketing Underperforming Technical Team 76

ProfitWell

OCTOBER 1, 2019

A strong people strategy can create a noticeable competitive advantage by marrying culture, innovation, leadership, and inclusiveness. When HubSpot first launched its culture code, Dharmesh Shah, CTO and Founder of HubSpot, felt it was important to share it with candidates. Sales managers were the best reps.

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Company Culture Sales Recruiting Scale Software Review 40

Chart Mogul

JULY 1, 2020

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers. Tweet this quote.

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Interviewing B2B Marketing Underperforming Technical Team 52

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

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New CTO Sales Hiring B2C CTO Hire 147

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. That’s all written on our platform.

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SmartKarrot

OCTOBER 29, 2021

These are the people who primarily set the company’s strategy, make high-stakes decisions, and make certain mundane operations aligned with the fulfillment of the company’s strategic goals. Those departments in the company dealing directly with the customers need to have a strategy to ensure that they can create the best customer experience.

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Customer Success Part-Time CTO CTO Scale 10

Neil Patel

JULY 7, 2021

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. When do we actually achieve a great customer experience in our brands ? Is it something we just have to continually improve and build on as new opportunities roll out?

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AI Search CTO Hire Scale Artificial Intelligence 124

Sales Hacker

JUNE 12, 2020

This video training was originally presented at the 2019 Sales Hacker Success Summit. How to overcome no brand in market. How to overcome limited sales support. How to overcome no brand in market (01:23). ? How to overcome limited sales support (06:15). ? How to overcome no brand in market (01:23).

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Enterprise CTO Hire Startup Technical Cofounder 69

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

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Technical Review Scale Underperforming Technical Team Software Review 199

Sales Hacker

SEPTEMBER 29, 2020

Subscribe to the Sales Hacker Podcast. Major challenges facing a new CEO [19:40]. Sales enablement is easy: all you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, and do all of this with less time. We’re on iTunes.

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Scale CTO Hire Scaling CTO Coach 107

Unbounce

NOVEMBER 20, 2019

Your time-sensitive campaigns (like that big Black Friday sale) begin to wither on the vine before you can optimize them. As we explored new ways to help you convert more, Unbounce kept running up into the limitations of A/B testing. Kyle Carline, Brand Manager at Salem Web Network. Your offers can expire. Looking to get wild?

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Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. For Slack, that was clearly the engineering and dev communities, who love new tools.

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Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Andreessen Horowitz

NOVEMBER 28, 2023

About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. I didn’t see the company as this consumer brand long term. I wasn’t necessarily enjoying myself.

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Merchant Services Payment Methods Payments Payment Solutions 82

Tom Tunguz

OCTOBER 24, 2021

Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I’m Travis Bryant.

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CTO Coach Sales Hiring Sales Recruiting CTO Hire 129

SaaStr

APRIL 18, 2019

I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. And I started as an engineer and as an MBA and frankly in business school back then they didn’t even have a class on sales. And I think most of your teams, you need sales engineers, you need founders.

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Sales Recruiting VP of Engineering Scale SaaS Payments 170

SaaStr

AUGUST 22, 2020

And so, when thinking about yesterday’s workplace, which is really important to touch on before we get into the future workplace, you have built workplaces for some of the most iconic brands in the world; Pinterest, Zynga, Tesla, what has been your experience? We’re already in this like a new gen.”

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Sales Recruiting Cloud CTO Hire Scale 147

SaaStr

MAY 2, 2019

And then the sale will commence as far as the people and this was, we were multiple millions of dollars of revenue until I took the first call. Vlad: So what’s the new reality? So we needed to kind of get the new mindset going. Vlad : Well we did have to hire a new CFO. Jonathan : Oh wow. Vlad : So yeah, from investors.

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