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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. As a result of this, marketplaces have exploded in growth, and here’s some facts and figures. Rico Mallozzi, Sr.

Scale 255
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The most exciting Latin American SaaS Startups

SaaStock

We had a closer look at who the young upstarts of Latin America are in search of the most exciting Latin American SaaS startups. With them in mind, we have created our Startup Program , tailored especially for SaaS startups. Here are the most exciting Latin American SaaS startups that we cannot wait to meet in less than a month.

Startup 210
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The Top 8 Embedded Payment Processors of 2025

USIO

Embedded payments have become the financial backbone of modern SaaS, fintech, and marketplace platforms. This guide breaks down the top players in the embedded payments space, comparing revenue share models, payment rails, and — often overlooked but critically important — support and service quality. Support Rating: 3.5/5

Payments 100
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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

Atlassian’s Chief Revenue Officer, Cameron Deatsch, walks us through how Atlassian grew over the course of 20 years and became one of the most successful startups today. The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software. Marketplace partners.

Scale 257
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8 Tips for a Brand Awareness Campaign

Neil Patel

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145
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Startup Best Practices 15 - Start With the Why

Tom Tunguz

Starting with why is a simple but powerful framework for startups to develop a unique marketing message, particularly in a competitive marketplace. It’s not that they think most suppliers are particularly bad on brand, product, or service. No surprise, then, that Apple owns the most powerful brand in technology.

Startup 149