SaaStr

DECEMBER 3, 2020

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

Scale 174

Scale Sales Hiring Sales Recruiting Sales 174

SaaStr

NOVEMBER 6, 2019

One of the realities you’ll have to embrace in category creation is imperative to educate the market through your various marketing channels. What’s a sample job description that I can use to recruit talent? How can I convince my CEO that CATEGORY X is important? Do I need to build a team to take on a CATEGORY X program?

Scale 109

Scale Sales Recruiting Marketplace as a Service Forecasting 109

CustomerSuccessBox

MAY 2, 2022

From outbound to inbound marketing, and from paid to non-paid platforms, there’s a lot to consider. Any aspiring SaaS startup must develop a solid marketing strategy. But what about SaaS companies that want to improve their marketing and distribution? Start-up Setup and Strategy.

Sales Recruiting 52

Sales Recruiting SaaS Outsourced Development Content Marketing 52

OpenView Labs

OCTOBER 26, 2021

Does your product-led growth strategy deliver on its promise to customers and prospects? . The exciting thing about prototypes is that large-scale experiments can be built through open-source projects , which companies like Netflix and Linkedin will do as a strategic way of recruiting top talent. . Hire for brand even earlier. .

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

OpenView Labs

DECEMBER 21, 2020

“The prevailing go-to-market structure for SaaS companies in the last decade is through an inside sales team. Virtually all inside sales teams were forced to go remote in mid-March and haven’t been back in the office since. Teams are starting to ramp back up, and the next chapter of inside sales is a little wild.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

Chart Mogul

SEPTEMBER 19, 2019

But sales is the one thing founders cannot oversee — without it your startup will die. Between hiring, training, and helping new employees excel, iterating on customer feedback, building brand awareness, et al., Between hiring, training, and helping new employees excel, iterating on customer feedback, building brand awareness, et al.,

Sales Hiring 93

Sales Hiring Scale Sales Recruiting Startup 93

ProfitWell

DECEMBER 18, 2019

And April Dunford of Ambient Strategy is here, as product positioning pro. Plus, Campfire Labs takes a deep dive into Drift’s conversational marketing approach. And apparently, Coke just keeps on nailing it , with better than expected second quarter results and net revenues rising 6% during the quarter, and sales volume another 3%.

Sales Recruiting 40

Sales Recruiting Content Marketing Subscription Payment Features 40

Intercom, Inc.

DECEMBER 19, 2018

Here at Inside Intercom, we did a lot of growing too – adding new editors in Dublin and San Francisco, saying farewell to others , and entirely redesigning this publication right here, creating a brand new platform for our range of content. We invested in more social and video content as well to connect with more of you.

Scale 150

Scale Sales Recruiting Underperforming Technical Team Sales Hiring 150

SaaSX

NOVEMBER 14, 2021

Some founders are able to launch a product and get a bit of early traction without sales or marketing. The first is if there is incredible product-market fit and some virality or network effect built into the product itself. Some founding teams just instinctively know how to get their go-to-market programs off the ground.

Scale 52

Scale Marketing Sales Recruiting Benchmarks 52

ProfitWell

JANUARY 24, 2020

We know brand awareness is important, but are you going too far? We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. getting people to actually like their brands. Do you like me?

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

Neil Patel

JANUARY 20, 2021

Many people use social media solely for brand awareness. It also happens to be the linchpin of any successful marketing campaign. You need to attract potential buyers and funnel them into your sales funnel. With that said, let’s look at how Facebook’s news feed algorithm works to surface content.

Social Media 145

Social Media Software Review Branding Engagement 145

Chart Mogul

SEPTEMBER 19, 2019

But sales is the one thing founders cannot oversee — without it your startup will die. Between hiring, training, and helping new employees excel, iterating on customer feedback, building brand awareness, et al., Between hiring, training, and helping new employees excel, iterating on customer feedback, building brand awareness, et al.,

Sales Hiring 52

Sales Hiring Scale Sales Recruiting Startup 52

ProfitWell

NOVEMBER 20, 2019

Today—and quite frankly, every day—content is queen. We’re talking all things content marketing (even if you’re a skeptic, listen on). What I’m totally on board with is the mention of updating your hiring strategies to boost retention. Content marketing, meet everyone. Your top subscription news.

Sales Hiring 40

Sales Hiring Sales Recruiting Content Marketing Underperforming Technical Team 40

Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 114

Content Marketing Metrics Social Media Marketing 114

User Pilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Use growth loops, content marketing, and referral programs to drive user acquisition.

Strategy 79

Strategy Sales Recruiting Customer Success Acquisition 79

SmartKarrot

APRIL 13, 2020

As companies are increasingly interested to use SaaS as a winning strategy, several recent trends in 2020 have been observed amongst top SaaS businesses: In 2020, it is very important for SaaS businesses to create customer-success functions and take a more proactive approach towards customer success management. Customer Support.

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. At that point, they hire someone to run marketing, but leave that person to their own devices.

Product Marketing 223

Product Marketing Strategy Marketing Sales Recruiting 223

Neil Patel

FEBRUARY 17, 2021

They are an uber-effective (and perennially underused) marketing tactic. They can help humanize your brand and, ultimately, boost sales. They also make for incredibly effective marketing collateral. There’s no corporate sales message with an employee spotlight. Boost Your Recruitment Strategy.

Sales Recruiting 141

Sales Recruiting Sales Hiring Social Media Sales 141

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

FastSpring

MARCH 16, 2023

Andrew is the founder and CEO of AdPipe , a SaaS platform that repurposes and repackages your existing videos into custom bite-sized content for any channel. I spoke to Andrew about what he calls the “great underutilization of content.” ” To stay relevant, content marketers need to keep publishing content.

Sales Recruiting 96

Sales Recruiting Scale Social Media Interviewing 96

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. You’re going to make better marketing decisions for your audience in seconds. The Benefits of Using AI Digital Assistants in Marketing. Personalize Your AI Marketing Strategy.

AI Search 136

AI Search Artificial Intelligence AI Social Media 136

SaaStr

JULY 15, 2022

Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core.

Scale 246

Scale Outsourcing Services Sales Hiring VP of Engineering 246

SaaStock

FEBRUARY 14, 2019

The company’s best-selling book, Predictable Revenue , details the hugely successful outbound process and sales created specifically for Salesforce. Afterward, he delved into education management by creating his own business, Mestreduca, a platform targeted at educational institutions. Talk: SaaS.City Bootcamp: Sales Leadership.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. And from SaaS sales models to SaaS pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Intercom, Inc.

MARCH 28, 2019

This is in large part a reflection of marketing today, a world where the scope of marketing activities has broadened significantly. The most sophisticated marketing plans today deploy at least nine disciplines which range from content marketing, to evangelist recruitment, to customer lifecycle marketing and beyond.

Scale 117

Scale Sales Recruiting Revenue Scaling 117

SaaStr

NOVEMBER 19, 2019

Then I went over to the sales department. They said, well Nancy, that marketing machine you just met, they generate all these consistent leads. The demo is the sale and we close everybody in month. We partnered with a best in breed strategy of being able to connect to a lot of these billing platforms. He joined our board.

Scale 169

Scale SMB VP of Engineering Leadership 169

SaaStr

FEBRUARY 21, 2020

* How does David think about scaling sales teams? How does one know when is the right time to hire your first sales reps? What content and learnings should you have in place when you make the hire? What have been his lessons on optimizing payback period for sales reps? Why is 12 months so crucial?

Scale 190

Scale Sales Hiring Underperforming Technical Team Sales Recruiting 190

Neil Patel

AUGUST 31, 2021

SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough. You will have a toolkit full of optimization strategies to keep your business running. In this post, we’re going to look at effective strategies to grow your website traffic without SEO so you’re never left stranded by algorithm changes again.

Sales Recruiting 145

Sales Recruiting Social Media Advertising Underperforming Technical Team 145

Buffer Resources

MARCH 7, 2024

Channels like Facebook and YouTube continue to dominate the market with the largest number of monthly active users. Apart from a large user base, here are a few other reasons this strategy is worth the investment: Position your brand as an authority Research reports are a massive investment.

Social Media 106

Social Media Sales Recruiting Merchant Services AI Search 106

The Marketing & Growth Hacking Publication

AUGUST 11, 2020

Photo by LinkedIn Sales Navigator on Unsplash Most people see it as an ideal place job-hunting (and gig-hunting). For some, it’s a place to find the newest recruits. It’s the best online platform for marketing yourself and your brand/business. Note that just posting some URLs don’t count as content. Not anymore.

Content Marketing 52

Content Marketing Sales Recruiting Marketing Social Media 52

Ramp Ventures

JANUARY 2, 2017

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Content improves customer and brand relations. 82% of consumers feel more positive about a company after reading custom content, and 90% find custom content useful. ( Because it works.

Content Marketing 40

Content Marketing Outsourcing Services Marketing Social Media 40

SaaStr

JULY 12, 2019

Prior to Pendo Joe was Chief Marketing Officer at Robin and before that he was the CMO @ InsightSquared where he led the transition from an email-driven leads model to an account-based marketing model. Finally, pre-Hubspot, Joe held VP of Marketing roles at Kinvey and Eloqua.

Scale 137

Scale Sales Hiring Metrics Branding 137

Intercom, Inc.

SEPTEMBER 20, 2018

Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. They can be difficult to diagnose, and if sales and marketing don’t have a healthy relationship, things can devolve into pointing fingers instead of working together to find solutions.

Scale 99

Scale Sales Hiring Sales Recruiting Underperforming Technical Team 99

Point Nine Land

JANUARY 30, 2019

To sum it up, I believe the winners of this “installation phase” were the companies which managed to overcome these three challenges and which have picked the right early “use case” (sales pipeline management for Salesforce, content marketing for Hubspot, HR for Workdays…). The battle has since moved to branding.

AI Search 70

AI Search AI B2B Software 70