Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. While most of us have settled into the new normal and the challenges that come with it, sales leaders are looking ahead with uncertainty. Best Sales Statistics to Know in 2021. Short on time? What this means for you.

Sales Recruiting 125

Sales Recruiting Sales Hiring Underperforming Technical Team Revenue 125

Buffer Resources

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. Read on to hear their stories, see their results, and learn the strategies you can start implementing today.

Sales Recruiting 80

Sales Recruiting Social Media Business Marketplace as a Service 80

ChurnZero

JULY 9, 2020

But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. Sure, you won customers over to get the initial purchase, but what about your post-sale courting? Product Usage – is the account above 80% license utilization with high usage across all features?

Retention 64

Retention Strategy Scale Sales Recruiting 64

SaaStr

DECEMBER 3, 2020

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

Scale 174

Scale Sales Hiring Sales Recruiting Sales 174

Neil Patel

OCTOBER 25, 2020

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. Read on to find out which decision is better for you.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. And from SaaS sales models to SaaS pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Ramp Ventures

JANUARY 2, 2017

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Content improves customer and brand relations. 82% of consumers feel more positive about a company after reading custom content, and 90% find custom content useful. ( Because it works.

Content Marketing 40

Content Marketing Outsourcing Services Marketing Social Media 40

Sales Hacker

MARCH 19, 2019

Contributor : Ryan Robinson , Writer/Content Marketer at ryrob.com. This cold emailing strategy works so well because we take the approach of providing value in our initial cold emails (rather than immediately asking the recipient to take an action that’s primarily for our own benefit). Why It Works.

Sales Recruiting 85

Sales Recruiting Sales Hiring Software Review Sales 85

ProfitWell

DECEMBER 13, 2019

The goal in SaaS sales is not to convince your customer to buy your product there and then—it’s to win that customer over to your product for a lifetime. We’ll tell you how to use your understanding of a prospect to turn them into a delighted customer, what metrics to lean on, and how to build the perfect SaaS sales team. What is SaaS?

Scale 61

Scale Sales Recruiting SaaS Sales 61

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

Chart Mogul

SEPTEMBER 19, 2019

But sales is the one thing founders cannot oversee — without it your startup will die. But the one thing you must think about is sales. Without sales, your startup dies. Yet, sales is all too often a dirty word. They go for the sale without caring about what the customer needs in the first place. Coach regularly.

Sales Hiring 93

Sales Hiring Scale Sales Recruiting Startup 93

CustomerSuccessBox

MAY 2, 2022

From outbound to inbound marketing, and from paid to non-paid platforms, there’s a lot to consider. Any aspiring SaaS startup must develop a solid marketing strategy. But what about SaaS companies that want to improve their marketing and distribution? Start-up Setup and Strategy.

Sales Recruiting 52

Sales Recruiting SaaS Outsourced Development Content Marketing 52

SaaStr

NOVEMBER 6, 2019

One of the realities you’ll have to embrace in category creation is imperative to educate the market through your various marketing channels. What’s a sample job description that I can use to recruit talent? How can I convince my CEO that CATEGORY X is important? Do I need to build a team to take on a CATEGORY X program?

Scale 109

Scale Sales Recruiting Marketplace as a Service Forecasting 109

Neil Patel

APRIL 13, 2021

Why You Should Use Influencers in Your Marketing Strategy. Before we get started, let’s touch on influencer marketing more generally. While influencer marketing isn’t for everyone, I think you should give it a go if it makes sense for your business. Ready to find influencers for marketing campaigns? The upshot?

Marketplace as a Service 124

Marketplace as a Service Engagement Social Media Sales Recruiting 124

OpenView Labs

DECEMBER 17, 2019

OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. Product Managers Will Own a KPI. How many of your highest paid team members are in sales? The fact is that a great (albeit expensive) sales rep is worth every penny and has an obvious ROI.

Trends 67

Trends Sales Recruiting Technical Review SaaS 67

OpenView Labs

DECEMBER 21, 2020

“The prevailing go-to-market structure for SaaS companies in the last decade is through an inside sales team. Virtually all inside sales teams were forced to go remote in mid-March and haven’t been back in the office since. Teams are starting to ramp back up, and the next chapter of inside sales is a little wild.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

OpenView Labs

OCTOBER 26, 2021

Does your product-led growth strategy deliver on its promise to customers and prospects? . The exciting thing about prototypes is that large-scale experiments can be built through open-source projects , which companies like Netflix and Linkedin will do as a strategic way of recruiting top talent. . Milestone: Selecting a price.

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

Neil Patel

MAY 7, 2021

One of a for-profit business’s best investments is often their online marketing strategy. Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and how nonprofit corporations may be able to better reach their goals by further leveraging digital marketing.

Payment Methods 128

Payment Methods Marketing Social Media Sales Recruiting 128

SaaStock

FEBRUARY 14, 2019

The company’s best-selling book, Predictable Revenue , details the hugely successful outbound process and sales created specifically for Salesforce. Afterward, he delved into education management by creating his own business, Mestreduca, a platform targeted at educational institutions. Talk: SaaS.City Bootcamp: Sales Leadership.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Neil Patel

DECEMBER 23, 2020

Artificial intelligence is capable of writing fiction and plausible news stories , so it’s no surprise that it’s also capable of much simpler content creation tasks. I’m not saying you should turn your whole content marketing strategy over to robots. What about content creation at scale though? Hiring Talent.

Artificial Intelligence 145

Artificial Intelligence AI Search Scale Marketing 145

ProfitWell

DECEMBER 18, 2019

And April Dunford of Ambient Strategy is here, as product positioning pro. Plus, Campfire Labs takes a deep dive into Drift’s conversational marketing approach. And apparently, Coke just keeps on nailing it , with better than expected second quarter results and net revenues rising 6% during the quarter, and sales volume another 3%.

Sales Recruiting 40

Sales Recruiting Content Marketing Subscription Payment Features 40

Intercom, Inc.

DECEMBER 19, 2018

Eoghan McCabe, CEO , and Matt Hodges, VP of Commercial Product Strategy. Des Traynor, Co-founder and Chief Strategy Officer. Analytics, biz ops, marketing, sales, support, recruiting, finance, HR. ” Strategy over speed: How video games prepared me for life as a product manager. ” On Sales.

Scale 150

Scale Sales Recruiting Underperforming Technical Team Sales Hiring 150

Chart Mogul

SEPTEMBER 19, 2019

But sales is the one thing founders cannot oversee — without it your startup will die. But the one thing you must think about is sales. Without sales, your startup dies. Yet, sales is all too often a dirty word. They go for the sale without caring about what the customer needs in the first place. Coach regularly.

Sales Hiring 52

Sales Hiring Scale Sales Recruiting Startup 52

Intercom, Inc.

MARCH 28, 2019

This is in large part a reflection of marketing today, a world where the scope of marketing activities has broadened significantly. The most sophisticated marketing plans today deploy at least nine disciplines which range from content marketing, to evangelist recruitment, to customer lifecycle marketing and beyond.

Scale 117

Scale Sales Recruiting Revenue Scaling 117

SaaStr

JULY 15, 2022

Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core.

Scale 244

Scale Outsourcing Services Sales Hiring VP of Engineering 244

Intercom, Inc.

SEPTEMBER 20, 2018

Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. They can be difficult to diagnose, and if sales and marketing don’t have a healthy relationship, things can devolve into pointing fingers instead of working together to find solutions.

Scale 99

Scale Sales Hiring Sales Recruiting Underperforming Technical Team 99

SaaSX

NOVEMBER 14, 2021

Some founders are able to launch a product and get a bit of early traction without sales or marketing. The first is if there is incredible product-market fit and some virality or network effect built into the product itself. Some founding teams just instinctively know how to get their go-to-market programs off the ground.

Scale 52

Scale Marketing Sales Recruiting Benchmarks 52

ProfitWell

NOVEMBER 20, 2019

Today—and quite frankly, every day—content is queen. We’re talking all things content marketing (even if you’re a skeptic, listen on). What I’m totally on board with is the mention of updating your hiring strategies to boost retention. Content marketing, meet everyone. Your top subscription news.

Sales Hiring 40

Sales Hiring Sales Recruiting Content Marketing Underperforming Technical Team 40

Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 113

Content Marketing Metrics Social Media Marketing 113

ProfitWell

JANUARY 24, 2020

There’s a huge surge in the content marketing sphere , supplemented by social media madness and competition for eye-catching, compelling ad space. But since marketers today have nearly all the same tools at their disposal, there’s an issue here. Is content marketing dead? Does content marketing actually work?

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

OpenView Labs

NOVEMBER 15, 2019

B2B sales processes are complex, intertwined and lengthy. In this article, I will explore ways in which to navigate this challenge, with the aim of achieving quicker conversions from lead capture to sale. I believe there are two main methods: Account-based Marketing (ABM). .” With ABM, the account is the market.

B2B 41

B2B Sales Recruiting Technical Review Systems Review 41

Outseta

JANUARY 20, 2020

But Buildium had found product market fit , and although I didn’t know it yet, I was stumbling into a great situation. I was one of the first 10 or so employees at the company, and over the next five years I was given a remarkable amount of freedom to try new growth strategies, to succeed, and to fail. We mostly succeeded.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Casey Accidental

JANUARY 23, 2019

Over time, as we refined our process to determine quality restaurant leads and which neighborhoods mattered, we started centralizing supply with an inside sales team in HQ as well. For market launches, we would paratroop salespeople into a market to get to a certain amount of liquidity, then retreat to inside sales to scale.

Scale 73

Scale Marketplace as a Service Outsourcing Services Scaling 73

SaaStr

SEPTEMBER 13, 2020

They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base. This is really founder-led sales. Byron gave a great example with Toast, one of my favorite portfolio companies. That’s your CAC.

Sales Hiring 158

Sales Hiring Scale Payments Cloud 158

Brian Balfour

OCTOBER 13, 2017

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. In this post, I will walk you through how we laid the foundation for the HubSpot Sales product and set it on course towards that $100M goal.

Sales Recruiting 111

Sales Recruiting Software Review Growth Hacking Retention 111

SmartKarrot

APRIL 13, 2020

As companies are increasingly interested to use SaaS as a winning strategy, several recent trends in 2020 have been observed amongst top SaaS businesses: In 2020, it is very important for SaaS businesses to create customer-success functions and take a more proactive approach towards customer success management. Customer Support.

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

Neil Patel

JANUARY 20, 2021

It also happens to be the linchpin of any successful marketing campaign. You need to attract potential buyers and funnel them into your sales funnel. With that said, let’s look at how Facebook’s news feed algorithm works to surface content. Then, we’ll dive into some strategies to increase your page’s organic reach.

Social Media 145

Social Media Software Review Branding Engagement 145