Neil Patel

OCTOBER 25, 2020

But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design. Dedicated Partner.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

B2B 144

B2B Strategy B2C Content Marketing 144

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Neil Patel

APRIL 7, 2021

In this narrative suitable for marketers of all specialties, author Al Ries addresses the challenges of marketing to a skeptical, oversaturated audience. The book delves into a new approach for occupying a position in a consumer’s mind, one that mirrors a brand’s strengths and weaknesses, in addition to those of its competition.

Marketing 128

Marketing Underperforming Technical Team Growth Hacking Social Media 128

Neil Patel

OCTOBER 27, 2020

Everything from a site builder, perhaps using a website template to web design and using social media to develop your new business website. This is just as bad as not having a website in the first place. Most good support teams will even have full backups of your site that they can restore if worse comes to worst.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Marketplace as a Service Software Review 145

Neil Patel

SEPTEMBER 30, 2020

And what better way to develop this other than enlisting the help of an expert digital strategy consultant who can do a broad set of activities, each of which is directed towards helping you meet your goals. You must already be on the lookout for investments that can maximize ROI – or get rid of bad investments altogether.

Consulting 123

Consulting Strategy Technical Review Underperforming Technical Team 123

Neil Patel

OCTOBER 13, 2021

Seventy-seven percent will choose a brand over a competitor after a positive social media experience. Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel. Support Your Sales Team.

B2B 135

B2B Social Media Sales Underperforming Technical Team 135

User Pilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Social Media 92

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 92

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

Underperforming Technical Team 94

Underperforming Technical Team Social Media Scale Interviewing 94

Neil Patel

SEPTEMBER 28, 2020

Competitors and key players: You’ll want to identify your competitors and their strengths and weaknesses. Strengths and weaknesses: Point out the areas where you have an advantage in your market or where you’re most vulnerable. how would you increase sales for my worst performing products using content marketing?).

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Sales Hacker

DECEMBER 30, 2020

There’s no telling how the sales landscape will continue to evolve, and sales representatives will need to stay agile if they want to hit their goals in an increasingly competitive market. Sales teams that invest in remote selling and sales intelligence tools will continue to outperform their peers. READ THIS: Selling From Home?

Sales Recruiting 125

Sales Recruiting Sales Hiring Underperforming Technical Team Revenue 125

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

SaaSOptics

MAY 19, 2022

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Identify your target market. Which marketing channels did prospects engage with before becoming a customer? You have poor product/market fit.

Acquisition 59

Acquisition Scale Strategy Software Review 59

The Marketing & Growth Hacking Publication

FEBRUARY 17, 2019

What I always tell brands during our first session. Photo by rawpixel on Unsplash Nowadays everyone has a great idea they are developing. But the one point they all failed was about their content marketing strategy. You have a shoe brand? So this obviously, only works in conjunction with quality content.

Content Marketing 40

Content Marketing Marketing Sales Hiring Social Media 40

User Pilot

FEBRUARY 3, 2023

Gather insights about your customers from internal teams. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Buyer personas are great to turn to when planning your marketing campaigns or when you want to make product improvements.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

Sales Hacker

SEPTEMBER 13, 2021

COVID-19 the catalyst for profound and sustainable changes in marketing’s way of working. The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past.

Underperforming Technical Team 93

Underperforming Technical Team Marketing Sales Finance 93

SaaStr

JULY 29, 2019

Hiring a junior content marketer may be much cheaper in direct comp than hiring a VP of Demand Gen. But a VP of Demand Gen that brings in $1m in pipeline her first year is going to be far cheaper overall than a Content Marketing Manager that doesn’t directly bring in any pipeline. Not just help here and there.

Sales Hiring 193

Sales Hiring Venture Capital Scale SaaS 193

User Pilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer’s entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Social Media 52

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 52

Neil Patel

DECEMBER 22, 2022

The content these sites provide must be accurate and trustworthy for users—and Google—to take them seriously. Credible, high-quality YMYL content that matches search queries and is high in E-A-T value puts the user at ease. Let these three pillars prop up the credibility of your content. Conclusion.

Underperforming Technical Team 116

Underperforming Technical Team Social Media Systems Review Finance 116

Neil Patel

NOVEMBER 25, 2020

Emotions are an X factor you can’t control, but you can’t afford to ignore them in your content marketing. Why is Emotion Marketing so Effective? Think about some big-brand rivalries and preferences will surface in your mind. How do you feel when you look at this major brand comparison?

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

Neil Patel

SEPTEMBER 26, 2020

This signifies to the search engines that your website offers a poor user experience, which will make you rank less in the SERPS (search engine results pages). A technical SEO consultant won’t likely be able to make your website responsive, as this is a job for your developers and designers. Are there any notable brand names?

Technical Advisors 145

Technical Advisors Consulting Underperforming Technical Team Mobile 145

Neil Patel

NOVEMBER 7, 2020

These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. Our team at Neil Patel Digital vetted hundreds of email marketing companies based on their brand reputation, client portfolio, ratings, and their areas of expertise.

Software Review 102

Software Review Marketing Technical Review Outsourced Development 102

Neil Patel

APRIL 20, 2021

In my experience as a content marketer who’s built a loyal audience, influence can be achieved through consistently creating useful content for your target audience and forming relationships with influencers and readers. Public speaking is another way to establish your personal brand and build a loyal following.

Sales 137

Sales Outsourcing Services Marketplace as a Service Underperforming Technical Team 137

SaaStr

JANUARY 28, 2020

Maria : Yeah, I think, coming from a marketing side and thinking about that as a marketer, marketing is all about investments. There’s none of the brands that you’ve seen get to an IPO or continue on to a Fortune 500 company that is not making some significant investments there. Any thoughts? Aaron : No.

Sales Hiring 204

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 204

Intercom, Inc.

MAY 8, 2019

How do you keep up with such breakneck development? By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing. You can listen to the full conversation above that Meghan had with our Director of Content John Collins , or catch Meghan’s key takeaways below.

Acquisition 116

Acquisition Scale Underperforming Technical Team Advertising 116

FastSpring

DECEMBER 11, 2018

From the first click on a paid-search ad to the final confirmation page after purchase, you need to provide customers with a consistent, branded experience. Understanding your customers’ motivations is key in developing content strategy, products and improving the customer journey. Improve the Customer Experience.

Payment Methods 60

Payment Methods Business Underperforming Technical Team Social Media 60

Baremetrics

AUGUST 1, 2021

This data can prove to be invaluable in understanding which channels to invest in, as well as analyze your marketing department’s core strengths and weaknesses (by comparing your CAC with the industry benchmarks). In fact, according to research by Broadly, posting positive reviews can drive customer spending by 31%.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

ProfitWell

MARCH 5, 2020

To do so, he encourages things like: Offering valuable, relevant content. Driving product development. Because one of the most useful tools in the marketer’s toolkit is the survey. So over the past 3+ years, we’ve sent more than five million customer development surveys, and of course, recorded the data to share with our crew.

Scale 52

Scale Underperforming Technical Team Airlines Subscription 52

Neil Patel

MARCH 2, 2021

For businesses, this means it’s crucial to find ways to set your brand apart from competitors. Brand Awareness. Generate traffic and build hype around your brand through customer reviews. Consumers want to know they can trust your brand , so who better to rely on than happy customers? Purchasing Decisions. Customer Trust.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

User Pilot

MARCH 15, 2022

An effective go-to-market strategy includes a selling strategy, pricing model, target audience, and most suitable channels for marketing your product. Focusing on the proper metrics at this stage is crucial to how successful or bad your GTM plan will be. What is a go-to-market (GTM) strategy? GTM strategy.

Strategy 92

Strategy Marketing SaaS Customer Lifetime Value 92

User Pilot

MARCH 26, 2024

The path analysis tool in Userpilot enables teams to analyze user behavior by observing the entire customer journey users take inside the product. Userpilot's artificial intelligence empowers teams and product managers who don't have a formal background in data science or statistics. Path analysis. AI analytics. Dashboards.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

The path analysis tool in Userpilot enables teams to analyze user behavior by observing the entire customer journey users take inside the product. Userpilot's artificial intelligence empowers teams and product managers who don't have a formal background in data science or statistics. Path analysis. AI analytics. Dashboards.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

The path analysis tool in Userpilot enables teams to analyze user behavior by observing the entire customer journey users take inside the product. Userpilot's artificial intelligence empowers teams and product managers who don't have a formal background in data science or statistics. Path analysis. AI analytics. Dashboards.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

The path analysis tool in Userpilot enables teams to analyze user behavior by observing the entire customer journey users take inside the product. Userpilot's artificial intelligence empowers teams and product managers who don't have a formal background in data science or statistics. Path analysis. AI analytics. Dashboards.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

The path analysis tool in Userpilot enables teams to analyze user behavior by observing the entire customer journey users take inside the product. Userpilot's artificial intelligence empowers teams and product managers who don't have a formal background in data science or statistics. Path analysis. AI analytics. Dashboards.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Inbound marketing basics Inbound marketing focuses on visibility, in contrast to outbound marketing, which focuses on finding customers. This has a few specific advantages.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Buffer Resources

FEBRUARY 22, 2024

  It’s little wonder that DMs get a bad rap, and most tend to shy away from sending them. In this article, I’ll unpack how to leverage DMs to build your network, whether you’re looking to find new customers or build your personal brand. " "I just checked out your Twitter, and you hate bananas.

Social Media 106

Social Media Underperforming Technical Team Engagement B2B 106