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How I Reverse-Engineered a $100M Exit with SaaStr Founder and CEO Jason Lemkin

SaaStr

How do you reverse-engineer your first million as a SaaS startup founder? EchoSign, which Adobe bought, had $12M in ARR, growing 100%, with 120% revenue retention and cash flow positive. If you want to build amazing stuff, you can reverse engineer it to figure out the rules of the game you need to play and optimize for those rules.

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? We also share examples of different conversion paths and optimization strategies. This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. If so, you’re in the right place!

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The Most Important SaaS Metrics In 2023 with monday.com CEOs and Co-Founders Eran Zinman and Roy Mann, and SaaStr Founder Jason Lemkin

SaaStr

Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. For a quick recap on SaaS metrics: What is ARR in SaaS? How Is CAC Calculated In SaaS? In the early days of SaaS, efficiency mattered because there was no capital.

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What Bootstrapped Companies Do Better than VC-Backed Ones with Paddle Chief Strategy Officer Patrick Campbell and Senior Product Manager Allissa Chan (Video)

SaaStr

Allissa and Patrick believe that SaaS founders—bootstrapped or not—can pull six key levers to significantly impact their businesses. . Lever #1: Tactical retention. Hooking in new customers is exciting, but customer retention is where your business will make money. better at retention.

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Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge (Pod 594 + Video)

SaaStr

Free user retention. Stage 2: Prove free user retention. It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. B2B SaaS investors, founders, and growth teams skip ahead to monetization and expansion early and focus disproportionately on them. Free user acquisition.

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Four Sales Compensation Tactics for Consumption-Based GTM with MongoDB’s SVP of Sales

SaaStr

Moving from a traditional SaaS to a pure consumption model was a challenging but fun transition for MongoDB. What Is A “Consumption” Business In the old days of software, you had a company like Oracle that popularized the perpetual license where customers own the software and vendors own the market. The moral of the story?

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State of the Cloud 2023 with Bessemer Venture Partners (Video + Podcast)

SaaStr

Beyond multiples, many Cloud companies faced a deluge of headwinds that impacted business fundamentals… Lengthening sales cycles Tightening customer budgets It was no surprise that SaaS IPOs came to a screeching halt. What does this mean for Cloud companies? Let’s find out. Within the year, the BVP Cloud Index slid over 50%.

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