SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers.

Sales Recruiting 249

Sales Recruiting Sales Hiring Scale VP of Engineering 249

OpenView Labs

OCTOBER 6, 2020

But if giving it away for free or allowing people free access to it would help grow your business in the long run, then it makes sense to do that, right? This is the logic behind the freemium model in SaaS—that a free trial will convince you a product is worth paying for. I doubt anyone would.

Strategy 70

Strategy SaaS Sales Hiring Acquisition 70

User Pilot

JANUARY 19, 2023

Looking to improve your retention rates by reducing customer retention costs? Especially if you don’t know how to invest your money the right way. This is why it’s critical to understand retention costs and how to reduce them. Retaining a customer may not always be less expensive than acquiring a new one.

Retention 92

Retention Customer Lifetime Value Onboarding Acquisition 92

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. You may not be an expert, but you are at least familiar with the idea that your customers are only with you for a finite period of time. The benchmark customer churn for SaaS for SMBs is 5%. Let me tell you how we did it! Table of Contents.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. Let’s start! What are product health metrics?

Metrics 79

Metrics Customer Lifetime Value SaaS Scale 79

User Pilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. Installing chatbots on your website to engage leads, like Hubspot. Offering educational webinars showcasing the value of your product, like Userpilot. But what are some product adoption examples you can learn from?

Technical Review 87

Technical Review Software Review Underperforming Technical Team Education 87

Totango

MARCH 26, 2021

At one time, customer lifecycle models took a seller-centric perspective which split the pre-sales phase of the customer’s journey from the post-sales phase. In today’s cloud-based environment, SaaS business models have increased awareness of how the pre-sales and post-sales phases form a unified experience from the customer’s perspective.

Customer Lifetime Value 66

Customer Lifetime Value Social Media Travel Onboarding 66

Totango

JULY 24, 2020

The digitization of business has changed the way SaaS and subscription enterprises derive value from their customers and given rise to a mutually beneficial model. To do this, your business will need to: Show Value Quickly. Leverage Voice of Customer Feedback. Provide Your Team with the Right Data.

B2B 62

B2B Strategy Software Review Customer Lifetime Value 62

SaaStr

DECEMBER 31, 2019

With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. People say, “Oh you got to be consumer like in your product.” Want to see more content like this?

Enterprise 132

Enterprise Underperforming Technical Team Scale B2B 132

SaaStr

MARCH 8, 2024

With everything in AI moving so rapidly, what’s the best way to price Artificial Intelligence products or SaaS tools with custom AI features and integrations? Over the past year, people have started to recognize how challenging pricing and packaging are for AI products, as well as the competitive pressure.

AI 199

AI Artificial Intelligence Pricing SaaS 199

SaaStr

SEPTEMBER 12, 2019

So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Ashley Smith, Venture Partner at OpenView provides insight on what investors are looking for in product metrics and growth indicators so you can capitalize on your product’s story for funding. That’s how early I was.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

OPEXEngine

DECEMBER 17, 2019

In the many years I’ve worked with SaaS companies, I continue to observe a surprising lack of standardization of SaaS metrics and performance reporting. My experience reinforces the fact that SaaS business model variants and approaches to measuring performance via metrics are still very much undefined.

Benchmarks 40

Benchmarks Metrics Headcount SaaS 40

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that…how many Twitter followers do you have? And grab the best deal ever on 2021 Annual tickets here ). Hubspot today is a $23B juggernaut. A SaaStr Classic!!

Part-Time VPE 224

Part-Time VPE Technical Cofounder CTO Hire New CTO 224

User Pilot

MAY 23, 2023

In SaaS, many companies identify themselves as a “product-led organization”. And does the term actually fit your company? In this article, we’ll explore what it means to be a product-led organization and how you can unlock product growth with some real “product-led” strategies.

Scale 84

Scale SaaS Retention Onboarding 84

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more. The purpose of customer acquisition is to expand and make more revenue.

Acquisition 92

Acquisition SaaS Payments Payment Methods Metrics 92

User Pilot

AUGUST 14, 2023

With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors. Offer freemium users limited access to premium features.

Growth Marketing 89

Growth Marketing SaaS Payments Strategy Payment Methods 89

User Pilot

FEBRUARY 9, 2023

If you’ve been in the product and SaaS space for a bit, there’s no way you haven’t heard the term product-led growth strategy. In our comprehensive guide, we discuss what PLG is and how it’s different from other models. We also explore its benefits and different ways product managers can approach it.

Strategy 95

Strategy Scale Customer Lifetime Value Onboarding 95

SaaStr

AUGUST 12, 2020

David Sacks, General Partner at Craft Ventures joins the New New in Ventures to discuss The Cadence and how to structure around it while building a start-up. When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. How do we solve this?

Startup 277

Startup Software Review Scale Systems Review 277

OpenView Labs

JANUARY 14, 2020

In the early 2000s, Salesforce and a host of others disrupted that model with outbound sales over the phone, which promised a similarly high close rate at one-third the cost and one-third the amount of time. It’s through this strategy that companies are able to grow faster and with less cash. Did we miss any of your favorite articles?

Scale 62

Scale Benchmarks User Experience B2B 62

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SaaStr

DECEMBER 22, 2021

If you’re in SaaS, you know the phrase product-led growth, or PLG—and it’s not going away any time soon. This is not an easy business model to maintain and grow, even if it seems like a “rocket ship” from the outside. Enter your email below for the latest SaaStr updates. I then become a Zoom user.

Engineering 233

Engineering Marketing Sales Systems Review 233

FastSpring

AUGUST 11, 2020

The way we purchase products is changing—and so are our business models. When it comes to software and online purchases, those transactions are increasingly moving to a subscription-based model, where customers put their purchases on autopilot so they can have continuous access to SaaS products. The best part?

Payment Features 85

Payment Features Payments Payment Methods Subscription 85

ProfitWell

FEBRUARY 28, 2020

It’s not enough to reach people with your marketing. Otherwise, you’ll struggle to make your brand stand out in the B2B SaaS market, in an especially crowded space. There’s a lot of chatter on the Internet about how to leverage various channels for B2B lead generation. Who has problems that your product can solve?

Scale 54

Scale B2B Strategy Social Media 54

SaaStr

AUGUST 13, 2019

Dropbox Chief Customer Officer Yamini Rangan draws on 20 years of experience to challenge five common misconceptions about SaaS success. How’s everybody doing? That is the probability of SaaS companies to go from where you are today to more than a billion dollars in revenue. Want to see more content like this? One in 1500.

Scale 153

Scale Sales Hiring SaaS Sales Recruiting 153

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Leveraging video content.

SaaS Payments 70

SaaS Payments Marketing Payment Solutions SaaS 70

CustomerSuccessBox

MARCH 14, 2022

Every B2B SaaS company’s backbone is customer acquisition. Figuring out how to convert those leads by moving them through the funnel while generating a good user experience is even more difficult. blog, webinar sign-ups, form submissions, page views, etc.), blog, webinar sign-ups, form submissions, page views, etc.),

Outsourced Development 52

Outsourced Development Customer Success Acquisition Engineering 52

Chargify

AUGUST 13, 2019

SaaS companies are all about growth. According to Price Intelligently’s “The Anatomy of SaaS Pricing Strategy” report, pricing is an untapped growth lever. In their study of 512 SaaS companies, Price Intelligently discovered that monetization had the largest impact on the bottom line. Use anchoring in your pricing tiers .

Pricing 62

Pricing SaaS Underperforming Technical Team Sales Hiring 62

SaaStr

AUGUST 29, 2019

Where it makes sense to invest your precious resources when to outsource, and how to save yourself money without cutting corners. Where it makes sense to invest your precious resources when to outsource, and how to save yourself money without cutting corners. We continue to grow rapidly. Raise your hand.

Sales Hiring 108

Sales Hiring Scale Outsourcing Services Scaling 108

Chart Mogul

MAY 4, 2018

See more details and reserve your spot today. There’s a huge difference when your churn starts to fluctuate up, in terms of what that means for ARR — your revenue. There’s a huge difference when your churn starts to fluctuate up, in terms of what that means for ARR — your revenue. The contributors.

Underperforming Technical Team 40

Underperforming Technical Team Churn Systems Review Engineering 40

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. What do SaaS Companies spend on B2B Marketing? SaaS Content Marketing.

B2B 119

B2B Marketing SaaS Social Media 119