The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster
SaaStr
JULY 4, 2025
Try ripping out ServiceTitan when it’s running your entire HVAC business – from lead generation to invoicing to payroll. Try replacing Samsara when it’s monitoring your entire fleet for DOT compliance. Lower Competition = Higher Prices In horizontal markets, you’re competing with 47 project management tools.
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