5 Steps to Build Your First GTM Playbook with Stage 2 Capital
SaaStr
DECEMBER 12, 2023
Mandy Cole, Partner at Stage 2 Capital, shared the five steps every company needs to take to build their first GTM playbook centered around the buyer. Modern Sales Teams Traditionally, most people learned to sell by taking a product, showing the sales team with a demo of how to use it, and then sending them off to sell it.
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