SaaStr

SEPTEMBER 7, 2022

How do you build a sales organization from scratch? What about moving from founder-led sales to building a sales team and scaling your revenue growth? Hitting $1M ARR is the benchmark to figure out if you have a product-market fit.” – Veronika Riederle, CEO @Demodesk. Build a predictable sales process.

Sales Hiring 213

Sales Hiring Scale Revenue Sales 213

OPEXEngine

DECEMBER 13, 2022

In these discussions, lots of conventional wisdom is shared, backed up by “benchmarks” that came from an investor, a conference, or another industry source. That’s because benchmarks need to fit the business model and require context in order to be applied in a relevant way. SaaSco’s sales cycle is six to nine months. .

Benchmarks 52

Benchmarks Scale Headcount Software Review 52

SaaStr

FEBRUARY 6, 2024

So one caveat if you’re googling what your NRR should be – be sure to look at the data source as most NRR studies or reports are based on public company data, which provides great benchmarks, but it may not always be accessible for smaller and private companies. And so you can see the benefit of higher ASPs (average sale prices).

Customer Success 250

Customer Success Scale Sales Hiring Benchmarks 250

Tom Tunguz

NOVEMBER 18, 2021

Sales Efficiency. -. Because the contracts are secure and long term and the cash is collected up front, Samsara reinvests those dollars immediately into additional sales & marketing efforts , which produces a very efficient cash sales efficiency and presumably a very short days-sales-outstanding (though this isn’t disclosed.

CTO Hire 356

CTO Hire CTO Coach Benchmarks Scale 356

SaaStr

FEBRUARY 27, 2024

Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. Let’s find out.

VP of Engineering 232

VP of Engineering Scale Marketing Benchmarks 232

Sales Hacker

DECEMBER 5, 2022

How to Align Marketing and Sales with a Gap Analysis. Aligning marketing and sales is a lot like making out in junior high. The reason for that is that there’s no real guide for marketing, sales, and RevOps leaders at software companies as to how to do it… until now! Aligning marketing and sales: The 5-part gap analysis.

Scale 99

Scale Sales Funnel Marketing Sales 99

Point Nine Land

OCTOBER 23, 2023

P9 Panel on Hiring Sales Leaders — Founders Summit 2023 “You are going to fire your first sales manager!” — A lesson too many founders learn the hard way. The Founder isn’t willing to be the first salesperson Many of the best founders we work with don’t have a sales background and are either product or engineering focused.

Sales Hiring 125

Sales Hiring Scale Technical Advisors Technical Cofounder 125

Totango

MARCH 21, 2023

At the Customer Success Festival in New York City, Katie Yagodnik, director of CS operations and digital programs at Totango, and Nick Chang, VP of global CS at Aryaka, explored how operations teams can be leveraged to drive revenue growth in a fireside chat about “Effectively scaling your CS operation.” Curious about where we’re going next?

Scale 81

Scale Scaling Customer Success Benchmarks 81

SaaStr

MARCH 12, 2019

Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few. As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support.

Scale 176

Scale Enterprise Scaling Sales Hiring 176

Sales Hacker

AUGUST 11, 2023

Before we get into it, curious to hear your thoughts on last weeks Sales Hacker/GTMnow announcement ?! This week I sat down and interview the VP of Sales at Crunchbase , Ang McManamon. Ang shares her 5 P’s of Sales Leadership: Professionalism Preparation Process Performance Play More on these below. Grit is a must-have.

Scale 64

Scale Leadership Sales Hiring Sales 64

SaaSOptics

AUGUST 11, 2022

Raise, Sell, Merge, or Scale? In this article, we’ll help you determine the next best step for your business and provide guidance on whether you should raise, sell, merge, or scale your SaaS. The acquirer gets an opportunity to grow market share without doing the heavy lifting of growing and scaling an existing business.

Scale 97

Scale Scaling Technical Review Venture Capital 97

Kellblog

JUNE 17, 2023

Insight Partners recently published an excellent 2023 Sales KPI Report. Those who find SaaS benchmark reports as impenetrable as James Joyce. They’re cutting the data by size bucket (aka, “scale-up stage”). Ambiguity aside, the flaw here is the imperfect correlation between deal size and sales motion.

Scale 102

Scale Sales Benchmarks Metrics 102

Chart Mogul

SEPTEMBER 8, 2021

This week I talk to Thomas Smale of the M&A consulting firm FE International about what it takes to scale companies at any stage of growth and get them acquired. We discuss company benchmarks and how he helps companies decide on which areas of the business to focus on and when’s best to bring in outside help.

Scale 96

Scale Acquisition Scaling Sales Hiring 96

Intercom, Inc.

MARCH 24, 2021

But as your company grows, how do you offer personalized support at scale without burning out your team or budget? Modern self-serve support is key to scaling smarter. At Intercom, we use a framework called the Conversational Support Funnel to deliver efficient, personal support to our customers at scale. Show as well as tell.

Scale 165

Scale Scaling Strategy Headcount 165

Mucker Capital

OCTOBER 10, 2023

Sales development is a nuanced blend of art and science, requiring a delicate balance for its effective implementation within a company. Drawing from substantial experience, Sally Duby from The Bridge Group provides valuable insights into the intricate realm of sales development. Sally's wisdom sheds light on this dilemma.

Scale 52

Scale Sales Hiring Outsourced Development Development 52

InsightSquared

MAY 7, 2019

Sales is the Growth Engine. Sales is the engine driving SaaS company value. Top and bottom line performance are totally dependent on the sales organization and its performance. And sales expense is typically the largest expense item on a growth SaaS company’s income statement. Typical SaaS Sales Metrics.

Scale 102

Scale Sales Hiring Metrics Sales 102

SaaStr

DECEMBER 2, 2021

25 SaaStr 214: New Relic CRO Erica Schultz on What It Takes To Successfully Scale Into Enterprise & How The Very Best Reps Build Relationships With Their Leads. #24 Today, we’ll dive into 25-13. We’ll be back tomorrow with the Top 12. #25

Scale 249

Scale Benchmarks Enterprise Leadership 249

Payrix

MAY 14, 2024

Adam Tesan, CRO at Worldpay for Platforms, is a seasoned executive leader with decades of experience in sales, marketing, and revenue in the software space. During his tenure, Chargebee experienced high growth, scaling from processing about $3 billion in revenue to $13-14 billion. So pretty significant scale.

Payments 147

Payments Payment Services Payment Solutions SaaS Payments 147

OpenView Labs

NOVEMBER 16, 2021

The value of your contracted subscriptions taking into account revenue added/lost from components such as new sales, renewals, upsells, churn, etc. And the more efficient your marketing team is, the easier it will be to scale. It excludes indirect costs such as sales and distribution costs. A Quick Glossary of SaaS Metrics.

Benchmarks 71

Benchmarks Scale Metrics Sales Recruiting 71

Tom Tunguz

JUNE 25, 2020

It contains data on go to market team structure, performance by sales function, marketing spend benchmarks, and customer success priorities. We’ve endeavored to include as much data as possible to help companies benchmark themselves relative to others. The presentation is embedded below. Just pick a metric.

Scale 364

Scale Headcount Benchmarks Retention 364

Sales Hacker

JULY 28, 2021

After spending many quarters creating sales forecasts, you should have the process down and deliver precision accuracy. Unfortunately, sales forecasting is not that straightforward. In fact, 60% of forecasted deals don’t close, leading to uncomfortable conversations about budgets and with investors. What is sales forecasting?

Forecasting 113

Forecasting Scale Sales Hiring Sales 113

SaaStr

DECEMBER 3, 2021

#12 SaaStr 196: Stripe COO Claire Hughes Johnson on How The Best Leaders Inspire with Confidence and Stability, The Key To Successful Decision-Making & How To Hire Quality Teams At Scale. #11 11 SaaStr 309: David Skok on The 9 Stage Model To Get A B2B Company To Get Repeatable, Scalable & Profitable Growth. #10 1 SaaStr 221: HBS Sr.

Scale 210

Scale Sales Hiring SMB Benchmarks 210

Tom Tunguz

MARCH 24, 2019

Focused on capital efficiency from the earliest days of the business, Eric has built a monster software business, with few comparisons in both absolute scale and efficiency. Even at Zoom’s scale, across this peer set, Zoom is the fastest growing, edging New Relic by 5 percentage points. The company filed their S-1 on Friday.

Metrics 277

Metrics Benchmarks Scale Acquisition 277

OpenView Labs

MARCH 8, 2021

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. What Interviewing 600+ Sales Reps Taught Me About Team Building.

Sales Hiring 80

Sales Hiring Scale Sales Recruiting B2B 80

SaaStr

SEPTEMBER 20, 2023

Discover Bessemer Venture Partners’s annual State of the Cloud report, going through trends, benchmarks, and metrics that underpin the Cloud economy. Announcements of several blockbuster acquisitions, most notably from Adobe acquiring Figma, which was the highest valuation multiple offered in an acquisition for any software company at scale.

Cloud 254

Cloud Payments Software Review Payment Solutions 254

Andreessen Horowitz

OCTOBER 16, 2023

With massive annual technology budgets and scaled distribution, the largest FIs are the ideal end-buyers. However, a fear of long sales cycles, heavy compliance requirements, and opaque organizational structures preclude many early stage founders from pursuing this go-to-market channel.

Scale 102

Scale Software Sales Generative AI 102

Chart Mogul

MARCH 1, 2023

The length of the sales cycle, the tenure of your contract, discounting, onboarding, the type of customer support, and even retention strategies all depend on your ARPA. See chapter 2 in the report to learn more about net retention benchmarks. When benchmarking, always keep the stage of your business in mind. In contrast, 41.1%

Benchmarks 98

Benchmarks Retention B2C Business 98

OpenView Labs

NOVEMBER 30, 2021

In 2021 the ‘ Rule of 40’ died, according to our latest 2021 Financial & Operating Benchmarks report that launched last week. . The ‘haves’, defined by growing quickly out of the gate and then maintaining 50% or faster revenue growth at significant scale, have seen their valuations skyrocket over the years.

Payment Services 80

Payment Services Benchmarks SaaS Payments Merchant Services 80

SaaStr

NOVEMBER 5, 2021

On the one hand, you need a shorthand for your sales and marketing efficiency — and that’s Magic Number. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. limited to no sales expense). And IVP has published some data to help you benchmark it.

Scale 267

Scale SaaS Acquisition Benchmarks 267

Sales Hacker

AUGUST 30, 2021

Businesses have been worshipping big data for some years already, but unforeseen events in 2020 and 2021 made it clear that revenue rests on sales data. The pandemic turned markets and sales expectations upside down, leaving only 27% of CEOs feeling confident they’ll see revenue growth in the next 12 months. How to solve it.

Scale 89

Scale Data Sales Benchmarks 89

OPEXEngine

FEBRUARY 23, 2022

Like the benchmarking of any key metric, you will drive operational efficiency and better use of your resources, when you see the variance between your company and your peers at the same stage and with a similar business model. Quarter 2 revenues minus Quarter 1 revenues) ÷ Quarter 1 Sales and Marketing Expense. If the result is 0.5X

Scale 52

Scale Benchmarks Marketing Sales 52

Chart Mogul

SEPTEMBER 8, 2021

This week I talk to Thomas Smale of the M&A consulting firm FE International about what it takes to scale companies at any stage of growth and get them acquired. We discuss company benchmarks and how he helps companies decide on which areas of the business to focus on and when’s best to bring in outside help.

Scale 52

Scale Acquisition Scaling Sales Hiring 52

OpenView Labs

DECEMBER 14, 2021

OpenView’s 2021 Finance and Operating Benchmarks Report highlights a framework that can unwind this death by a thousand cuts analysis to start with a simple question: Should we allocate resources to R&D (product) or to sales & marketing (sales)? OpEx Spend Benchmarks: Product or Sales? .

Scale 80

Scale Sales Benchmarks Finance 80

Intercom, Inc.

MAY 19, 2022

With the 2022 Customer Service Quality Benchmark Report , we wanted to look deeper than individual metrics. To maintain quality as you scale, don’t compromise your bars on hiring – even if you’re doing it under pressure. In the 2022 customer service quality benchmark report, our objective was to look deeper than individual metrics.

Benchmarks 104

Benchmarks Sales Hiring Scale Strategy 104

SaaSX

NOVEMBER 14, 2021

Some founders are able to launch a product and get a bit of early traction without sales or marketing. The second case where initial sales & marketing aren’t needed to launch a product is when a founder has a built-in network of ready buyers and lands initial customers through their own efforts. Outbound Lead Generation.

Scale 52

Scale Marketing Sales Recruiting Benchmarks 52

Sales Hacker

APRIL 29, 2021

Your sales org is fundamentally different today than it was a year or two ago. With the advent of sales engagement platforms (SEPs) and other tools which make it easy to scale outbound sales communications, Rolodexes and spreadsheets are things of the past, with technology taking over many formerly manual steps.

Scale 103

Scale Sales Hiring Sales Headcount 103

Tom Tunguz

APRIL 29, 2019

Slack’s sales efficiency exceeds 111%, which is sensational. One dollar of sales and marketing spend today generates $1.11 Zoom’s sales efficiency is at 180%. The first is the sales efficiency, mentioned above. Slack’s business is a marvel of scale, expansion and growth. in gross profit next year.

Benchmarks 270

Benchmarks Metrics Scale Revenue 270