Measures of Success: SaaS Metrics & Benchmarks Resource Guide
OpenView Labs
NOVEMBER 16, 2021
Annual Recurring Revenue (ARR). The value of your contracted subscriptions taking into account revenue added/lost from components such as new sales, renewals, upsells, churn, etc. ACV Ratio = Expense of marketing campaigns : Revenue from marketing campaigns. Committed Monthly Recurring Revenue (CMRR).
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