FastSpring

APRIL 26, 2022

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). In the language of SaaS, I churned. In part one, we cover benchmarks and common churn formulas. In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Table of Contents.

Benchmarks 139

Benchmarks Churn Payments SaaS Payments 139

ChurnZero

MAY 2, 2024

The 2024 B2B SaaS Benchmarking Survey by SaaS Capital is the most comprehensive and up-to-date source of its kind for SaaS and customer success leaders who want to know where they stand compared to peers and competitors. Takeaway 1: Equity is hard to get right now, and very few people are doing it.

Benchmarks 52

Benchmarks B2B SaaS Technical Review 52

SaaStr

DECEMBER 13, 2023

Dave Kellogg, EIR at Balderton Capital and 25-year C-level veteran, shares the top 14 signs that you have a SaaS metrics problem, the five reasons those symptoms exist, and a SaaS metrics maturity model with five layers to help you move the needle at every stage. The 15 Types of Misuse and Abuse of SaaS Metrics #1: Bludgeoning.

Metrics 296

Metrics Sales Hiring Benchmarks SaaS 296

User Pilot

JANUARY 31, 2023

Wondering what customer satisfaction benchmarking is in SaaS and how your business compares to other SaaS companies? In this article, we go in-depth about customer satisfaction benchmarks and how you can measure and improve it. In the SaaS industry, the NPS benchmark is around 40. Here are its benefits.

Benchmarks 85

Benchmarks SaaS Retention Metrics 85

SaaStr

JANUARY 26, 2024

So Vendr has their latest SaaS Buyer Report out here. There’s plenty of good data in there and it’s worth a read. But still … across all the SaaS vendors that Vendr tracks, how long do deals take to close? To me, that’s the best use of this data. One metric I wanted to highlight.

SaaS 264

SaaS Benchmarks B2B Metrics 264

SaaStr

SEPTEMBER 2, 2023

So there’s a question I’ve had for some time in SaaS: does high NRR really equal higher growth? Yes, most of the best in SaaS have high NRR, at least once they are public. SaaS Capital asked this question among some other great ones of 1,500 private SaaS companies here. But the data is real.

Startup 250

Startup SaaS SMB Banking 250

Chart Mogul

MAY 24, 2023

I couldn’t be more excited to launch the 2nd edition of the ChartMogul SaaS Benchmarks Report. In this report, we analyze anonymized and aggregated data from over 2,100 SaaS businesses to bring you the latest SaaS benchmarks and growth trends. The top decile of public SaaS companies grew 48% in 2022 (vs.

Benchmarks 52

Benchmarks SaaS PayPal Retention 52

Chart Mogul

MARCH 1, 2023

Retention isn’t a silver bullet, but in SaaS, it’s the closest thing to it. We analyzed it all in our inaugural ChartMogul SaaS Retention Report. Here are the four insights that stood out in our research: Companies … Retention isn’t a silver bullet, but in SaaS, it’s the closest thing to it. Why is retention so pivotal?

Benchmarks 98

Benchmarks Retention B2C Business 98

Chart Mogul

JULY 6, 2023

Churn, SaaS companies should avoid it like the plague. If you’re looking for positive growth, you … Churn, SaaS companies should avoid it like the plague. Net negative churn, or negative churn, is known as the holy grail of SaaS or “SaaS nirvana”. It’s a silent killer! But is the term churn always bad?

Benchmarks 52

Benchmarks Churn SaaS Customer Lifetime Value 52

Tom Tunguz

JANUARY 4, 2019

How far along was the typical SaaS Series A in 2018? The chart below shows a representative sample of SaaS Series As’ ARR and projected ARR growth rate for 2018. But the average MRR has increased substantially from the last time I analyzed the data. The usual caveats to this data analysis apply.

Benchmarks 251

Benchmarks Startup SaaS Data Analysis 251

Tom Tunguz

NOVEMBER 18, 2021

The software provides safety, video based coaching, dispatch productivity, and logistics efficiency by instrumenting vehicles and other assets with video and telematics (systems that send data to computers for analysis.) 71% is the public SaaS company median.

CTO Hire 356

CTO Hire CTO Coach Benchmarks Scale 356

Baremetrics

AUGUST 20, 2021

How are you doing compared to other SaaS companies? We built the Baremetrics Benchmarks feature to answer these questions. We collected data from 800+ small and medium sized subscription companies using Baremetrics, anonymized it, and aggregated it to provide benchmark data for key metrics and subscription pricing.

Benchmarks 97

Benchmarks Subscription Payment Features Churn 97

Chart Mogul

JANUARY 11, 2024

Access the most current SaaS performance benchmarks available on the market. At ChartMogul, we have a unique view of the SaaS industry’s performance based on aggregated and anonymized subscription data. Can you build these benchmarks right into your product?

Benchmarks 52

Benchmarks Marketing Social Media Subscription 52

SaaStr

NOVEMBER 4, 2021

The “Rule of 40” is one of the most commonly cited valuation benchmarks in SaaS for both public and private companies. The SaaS “Rule of 40” has gained popularity due to its simplicity, requiring only two common financial metrics to be added together. What Is The SaaS “Rule of 40”?

SaaS 263

SaaS Technical Review Benchmarks Azure 263

SaaStr

SEPTEMBER 5, 2023

So ever since I started in SaaS, I’ve been trying to answer a basic question: how quickly do the best take off and get to $10m ARR? years back in the day, but SaaS was much smaller then. Is It Now “Triple, Triple, Triple, Double, Double, Double” — T3D3 — For Top Tier SaaS Startups?

SaaS 230

SaaS Benchmarks Startup Investment 230

SaaStr

MARCH 27, 2023

Capchase Co-Founder & CEO Miquel Fernandez and 01 Advisors VP Kristen Clifford use data to show us what differentiates the best SaaS companies from the rest. The top SaaS companies are growing really fast, roughly at twice the rate of their peers. This is important for two reasons. So gross margin decreases a lot.

SaaS Payments 208

SaaS Payments Technical Review Software Review Venture Capital 208

OPEXEngine

DECEMBER 13, 2022

Most SaaS executives can relate to a friendly debate they’ve had at a board or leadership team meeting about what percentage of revenue should come from “upsells” to existing customers or what is “healthy churn.” When these SaaS “rules of thumb” are shared and used in this way, there is a real risk of making the wrong decisions.

Benchmarks 52

Benchmarks Scale Headcount Software Review 52

SaaStr

SEPTEMBER 19, 2023

Many of the fundamental business models that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. PST, Stephanie Opdam, Partner at Notion Capital, shares four business model changes that will allow SaaS companies to build resilience and staying power over time.

Business Model 246

Business Model SaaS Payments Payments Headcount 246

Baremetrics

MARCH 23, 2021

A lot of people are concerned about their SaaS conversion rate, with the typical question being: What is a good conversion rate? When looking at metrics and benchmarks for SaaS companies , the quality of their landing page is a big part of what starts people moving down the sales funnel. 3 What Benchmarks Do You Want to Use?

Benchmarks 75

Benchmarks SaaS Social Media Sales Funnel 75

The Angel VC

OCTOBER 12, 2014

People often ask me questions like: "How many people can I expect to sign up on my SaaS website?" "My My conversion rate is x% – is that good or bad?" "My My churn rate is x% – is that OK?" What kind of growth rates are VCs looking for?"

Benchmarks 125

Benchmarks Startup SaaS Churn 125

OpenView Labs

NOVEMBER 16, 2021

For software-as-a-service (SaaS) companies, successfully achieving rapid growth and sustainable profitability is anything but simple. Data is vital, but unfortunately many founders and execs become obsessed with sifting through seemingly endless streams of analytics. A Quick Glossary of SaaS Metrics. Big mistake.

Benchmarks 71

Benchmarks Scale Metrics Sales Recruiting 71

SaaStr

MAY 25, 2023

So ChartMogul pulled together some nice data and statistics across its 2,100 SaaS customers and users for its 2023 Benchmarks report here. My favorite hart is this one, that tracks how Top Quartile SaaS companies have grown the past few years: What it shows it what we all sort of know, but puts specifics on. Like a rock.

SaaS 207

SaaS Benchmarks Startup Pricing 207

FastSpring

MAY 20, 2024

Moving some, all, or simply more of your software offerings from a one-time perpetual license model to a software as a service (SaaS) subscription model can be daunting, but it’s so powerful for building dependable, recurring revenue. Are you looking for a merchant of record that will partner with you to grow your SaaS business?

Payments 137

Payments SaaS Payments Merchant Services Payment Solutions 137

Chart Mogul

JUNE 1, 2023

Retention is one of the most important metrics when building a successful SaaS business. Retention is one of the most important metrics when building a successful SaaS business. Then, we’ll share some practical advice for tracking retention metrics and suggest 4 strategies SaaS businesses can use to improve customer retention.

Retention 90

Retention Metrics Benchmarks SaaS 90

User Pilot

NOVEMBER 26, 2023

Boosting and optimizing the conversion rate is vitally important for all product managers and savvy SaaS owners. In this article, we're going to: Set out how quantitative data analysis can lead to conversion optimization. How to leverage CRO analytics data to enhance conversion processes. What is CRO analytics?

Data 86

Data SaaS Trends Churn 86

SaaStr

APRIL 27, 2023

I was curious the other day how many of the recent Cloud and SaaS IPOs had founders that were equal co-founders from an equity perspective. Overall, I learned a lot from this exercise: Only 4 of the top recent Cloud/SaaS IPOs had equal or equal-ish co-founders in terms of equity. Some interesting benchmarks here for you to think about.

SaaS 241

SaaS Cloud Benchmarks Data 241

User Pilot

MAY 13, 2024

When it comes to product management, you need to look at different SaaS dashboard examples to see what kind of product analytics you can measure, and how. Ready to transform your data into actionable insights? A SaaS (software-as-a-service) dashboard is a centralized interface within your app. It includes: MRR month-by-month.

Metrics 86

Metrics SaaS Acquisition Retention 86

Tom Tunguz

AUGUST 26, 2023

It’s a marvel of business with strong growth, great efficiency & the potential to reignite interest in SaaS IPOs. Klaviyo is a customer data platform company which ingests marketing data & empowers their customers to automate their marketing with data & AI. For 2022, approximately 10.6%

Benchmarks 172

Benchmarks Venture Capital Marketing SMB 172

OpenView Labs

SEPTEMBER 23, 2019

Particularly within the SaaS world, where the allure of high returns in the private markets has resulted in all-time funding records due to the rise of the megaround , Softbank’s Vision Fund , and more. The most popular visualization of SaaS valuation data has revenue multiple plotted against growth (see the left-hand chart below).

Benchmarks 40

Benchmarks Data SaaS Scale 40

How To Buy Saas

APRIL 5, 2024

Benchmarking, or bounce rate averages industry, provides invaluable data that can help companies identify areas for improvement and implement best practices. Lack of trust in payment security and data privacy. Benefits of Benchmarking Bounce Rates Benchmarking failure rates in the e-commerce industry offer many benefits.

Benchmarks 40

Benchmarks Payment Methods Payment Services Payments 40

Chaotic Flow

NOVEMBER 11, 2014

As many of you may know, Trish Bertuzzi and the folks over at the Bridge Group publish a lot of great stuff on Inside Sales strategy and operations, including inside sales compensation benchmarks, lead development rep best practices, outbound selling strategies, and on an on. It only takes 6 to 8 minutes to complete.

Benchmarks 125

Benchmarks Compensation Sales SaaS 125

User Pilot

JUNE 30, 2021

What is the average SaaS conversion rate from a free trial? The average conversion rate from your SaaS free trial has a big impact on your product’s growth and blindly f ollowing benchmarks is not the best way to focus your efforts. Why is a free trial conversion rate important for your SaaS business? Conclusion.

Benchmarks 98

Benchmarks SaaS B2C Software Review 98

ChurnZero

JUNE 2, 2021

SaaS Capital joined us for a webinar to share the results from their 10th annual B2B SaaS benchmarking survey. This survey is the largest survey of private SaaS companies in the world with over 1,500 responses. An overview of the current B2B SaaS market and valuation drivers. Q&A Recap. I will say this much.

Benchmarks 98

Benchmarks B2B SMB SaaS 98

OpenView Labs

NOVEMBER 30, 2021

In 2021 the ‘ Rule of 40’ died, according to our latest 2021 Financial & Operating Benchmarks report that launched last week. . And there’s more and more bifurcation between the ‘haves’ – the fast growers – and the ‘have nots’ of SaaS than ever before. The new data reveals a similar picture for private SaaS startups. .

Payment Services 80

Payment Services Benchmarks SaaS Payments Merchant Services 80

SaaStr

NOVEMBER 5, 2021

The “Magic Number” is one of those metrics in SaaS that has always sort of vexxed me. Critical to adjust Magic Number for SaaS businesses with lower gross margins. SaaS businesses with hardware or telecom or other components that have true fixed costs need a higher Magic Number to cover those costs.

Scale 259

Scale SaaS Acquisition Benchmarks 259

User Pilot

AUGUST 10, 2023

Benchmarking this crucial metric against your industry helps you assess your standing relative to your competition. In this article, we’ll delve into the ins and outs of CAC, its industry-specific benchmarks, and the proven practices to improve it. What is customer acquisition cost (CAC)? Customer acquisition cost formula.

Acquisition 70

Acquisition Benchmarks Customer Lifetime Value B2B 70

Tom Tunguz

AUGUST 26, 2023

It’s a marvel of business with strong growth, great efficiency & the potential to reignite interest in SaaS IPOs. Klayviyo is a customer data platform company which ingests marketing data & empowers their customers to automate their marketing with data & AI. For 2022, approximately 10.6%

Benchmarks 158

Benchmarks Venture Capital Marketing SMB 158