User Pilot
OCTOBER 15, 2023
Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.
SaaStr
NOVEMBER 22, 2021
Are you selling to B2C and SMBs, or are you selling to enterprises? Are you post product market fit? And it might potentially be the case that you’re a hybrid and part of your company has figured out product market fit, but there’s an act two in your company that’s still figuring it out.
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ProfitWell
JANUARY 29, 2020
Anybody in SaaS—that’s either in customer success, product marketing, or product management—these three basic personas will be using it. And also growth managers, growth marketers as well. Who would you suggest downloads the report, studies the report? Who is this useful for? Here's what the data says.
User Pilot
AUGUST 30, 2021
Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. Integration with other tools.
Intercom, Inc.
OCTOBER 29, 2019
Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs.
Mucker Capital
APRIL 6, 2023
If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. If you're really starting from scratch, do the product. Do a bunch of change and even pivot to get to product market fit in that stage. Growth is not really secondary. The usage is a great first focus area.
Baremetrics
APRIL 16, 2021
Not so much in the Valley, but across the rest of the country, especially if you’re a SaaS business, not the case for B2C. A product already in market that’s generating revenue, a business model you are proving out with metrics, a thoroughly thought through and rational capital plan and some thoughts around potential exits.
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