Remove B2C Remove compliance Remove Growth Marketing Remove Product Marketing
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Product-Led Growth (PLG) For Startups

Mucker Capital

If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. If you're really starting from scratch, do the product. Do a bunch of change and even pivot to get to product market fit in that stage. Growth is not really secondary. The usage is a great first focus area.

Startup 52
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The 10 Forms of SaaS Capital: From Inception to Exit

Baremetrics

Not so much in the Valley, but across the rest of the country, especially if you’re a SaaS business, not the case for B2C. A product already in market that’s generating revenue, a business model you are proving out with metrics, a thoroughly thought through and rational capital plan and some thoughts around potential exits.