Buffer Resources

AUGUST 6, 2024

This might entail appearing on podcasts or TV interviews, serving as an expert source for an article, speaking at events, or even creating content of your own via social media, a newsletter, or a blog.    Thought leadership works because, these days, customers want to hear directly from the source.

Social Media

SaaStr

AUGUST 7, 2025

A Practical Framework for B2B Founders and Non-Technical Teams The rise of AI-powered development tools has created a new category of builders: non-engineers who can “vibe code” their way to functional applications. Rolling Your Own Salesforce (Or Any Enterprise Platform) This falls into the “social media delusion” category.

Software Review

SaaStr

JULY 1, 2025

The latest AI B2B to go through hyper-growth. Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. They’ve rocketed to $6m ARR in just a few months.

Scale

Buffer Resources

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. We’re also watching things like the U.S.

Social Media

Buffer Resources

OCTOBER 28, 2024

Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. The good stuff: Capture and organize all your social media ideas in the Create space Schedule finished posts in your social queue. Pricing: Free plan available.

Social Media

User Pilot

OCTOBER 19, 2024

4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys. It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Qualtrics is a highly robust experience management platform.

Software Review

User Pilot

MARCH 30, 2025

Its also possible to advertise your app on social media ads (say, Facebook, LinkedIn, etc.) Build a solid social media presence A strong social media presence is one of the most effective ways to create awareness, engage with potential users, and establish credibility in your niche. If its below 1.0,

Mobile

Buffer Resources

JANUARY 7, 2025

Social media AI tools Want to streamline your social media workflow? These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. Buffer: Create social media posts and ideas Buffer (hi!

AI Search

OpenView Labs

NOVEMBER 21, 2023

If you’re B2B, your conversion rate should be even higher since you likely have fewer people entering your funnel. For B2B businesses that might look more like 2 to 3 weeks. We believe that activation below 20% makes it hard to build a business. You’ll also want to look at how quickly someone activates.

Scale

Valuize Consulting

NOVEMBER 5, 2024

Companies are often inundated with information from CRM systems, social media interactions, sales, and support conversations, making it challenging to sift through and focus on the most valuable insights.

Scale

How To Buy Saas

FEBRUARY 25, 2025

The Salesforce AppExchange is the largest B2B app marketplace in the world, offering over 5,000 third-party apps and integrations. Small B2B companies that rely on content marketing, web leads, and email outreach love HubSpot because it combines those marketing tools with the CRM. Here, Salesforces ecosystem is second to none.

Scale

Teamgate

JULY 2, 2025

Common culprits include excessive paperwork, constant email interruptions, unproductive meetings, and social media distractions. Sales reps lose about 1.6 hours each day to distractions , which translates to roughly $65 per day per rep – or $17,300 annually per representative. Start by identifying your top time-wasters.

Scale

SaaStr

JUNE 10, 2025

Social media is full of hot takes about AI replacing developers, the death of software engineering, and whether we’re all doomed or destined for greatness. The Brutal Math of Pre-AI Development What did B2B software look like before AI coding tools? And here’s the kicker – most of SaaS and B2B is routine.

B2B

Chart Mogul

JULY 24, 2025

Examples of accidental branding: Support emails that sound robotic Onboarding flows that feel like spam Outdated or confusing pricing pages Inconsistent messaging between website and social media Every small detail shapes how people perceive you. And you can start doing that long before you have a big marketing budget. I think so.

Branding

SaaStr

JULY 15, 2025

What AI Can Do Now: Content creation and optimization Campaign analysis and reporting A/B testing orchestration Marketing automation workflows Competitive analysis Social media management The Tools Are Already Here : ChatGPT and Claude can handle most marketing operations tasks. But I bet half yours aren’t really this.

AI

SaaStr

JUNE 26, 2025

For B2B SaaS companies : The war for AI talent isn’t just about building better products—it’s about access to a finite pool of people who understand how to make AI actually work in enterprise contexts. For B2B founders : The changing loyalty dynamics mean both opportunity and risk.

Artificial Intelligence

Buffer Resources

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. And B2B companies are no different. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing creates a wider impact.

Social Media

SaaStr

JUNE 20, 2025

The social media giant invested $14.8 The Statistics Don’t Lie Jason shared compelling data: “Of the B2B IPOs, 90% still had the founder CEO as CEO. ” The message is clear—violent founder changes rarely work in B2B companies. The Scale AI Acquisition: A $14.8B It’s silly the minute you say it.”

AI Search

Sales Hacker

APRIL 15, 2025

13:55 The Problem with ‘playing it safe’ in B2B marketing. And really the goal is just to reach as many marketers, entrepreneurs, founders, who want to learn about taking the boring out of B2B marketing. And I’ll give you a quick example, not from B2B, but from your day-to-day life. Udi Ledergor: Yes.

B2B

OpenView Labs

DECEMBER 18, 2023

As we stand at the brink of 2024, let’s play a game I call “Back to the Future of B2B Marketing.” ” We’ll peek into the rearview mirror at last year’s predictions – where I hit the mark and where, perhaps, I went off course – and then leap forward to unravel the biggest B2B marketing trends of 2024.

B2B

Sales Hacker

MAY 13, 2025

B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. So my marketing, my website, my social media, my reputation, [00:11:00] all these things have to be. We have to start with the data.

AI Search

Sales Hacker

JANUARY 28, 2025

But if you’re a B2B organization, you don’t close your deals through e commerce checkout. And then there was social media, right, which had a huge impact on enterprise SaaS. And it was right as we were all going into this B2B recession. And so you had marketers spending a ton of money digitally.

Sales Hiring

Neil Patel

JUNE 17, 2025

As a result, relationship marketing teams use personalization, social media engagement, and customer success programs to build meaningful, long-lasting connections to customers. Why Brand Loyalty Matters for Your Business For B2C and B2B companies alike, brand loyalty isn’t just a nice-to-have.

Branding

Neil Patel

JUNE 27, 2025

These warmer audiences typically deliver better conversion rates and lower CPMs, helping you get more from your social media advertising efforts. Ad Format Your ad format affects both cost and performance across social media channels. Seasonality In Q4, social media advertising gets more expensive.

Benchmarks

SaaStr

JULY 20, 2025

The “Roll Your Own SaaS” Fraud Jason’s weekend of intensive “vibe coding” led to a scathing assessment of the “roll your own SaaS” movement proliferating on social media. “This is at the edge of fraud,” he declared. So you can’t do it for 20 bucks a month. .”

AI

FastSpring

JULY 31, 2025

Hank Hoffmeier (01:31) Interestingly enough, I like to do videos almost every day on various social media platforms, short form, and I did one this morning and it was a, did you know, and it was, did you know that email marketing, the first marketing email was sent in 1978 and made $13 million. Do you only want B2B domains?

Social Media

Sales Hacker

JULY 11, 2025

It’s a shift from short-lived social content to durable, discoverable media. Overall, it opens the door for B2B brands to compete on a platform that’s historically been dominated by DTC. Be specific: “Social media calendar in Notion for a beauty brand.” What’s actually changing? As for our strategy?

Engineering

Buffer Resources

NOVEMBER 25, 2024

"We trust reviews and other peoples' opinions more than a brand," explains Amanjit Heer , founder of social media marketing and influencer agency We Heer You. This will help you choose the right social platforms for your campaigns and find influencers who create content your audience enjoys.

Social Media

FastSpring

MARCH 6, 2025

And so it feels like B2C for most parts, but it might be that it’s B2B. Hannes Andersson (33:58) there are also B2B customers. Hannes Andersson (38:08) let’s say content on social media, they kind of count how long the user has spent with that content and that’s positive. Hannes Andersson (43:52) Hmm.

Payment Methods

Neil Patel

JULY 22, 2025

What was once a cheeky social media trick has become a high-stakes play for many modern social media marketers. Brands jump on trending topics like memes, social media challenges, or major pop culture moments to join the conversation in ways that are timely and clever. And like it or not, audiences can tell.

Branding

Buffer Resources

MAY 8, 2025

No one likes to be left on ‘seen’ — not your friends, not your partner, and definitely not your social media community. Social media monitoring is the process of tracking your brand mentions, post comments, and direct messages (DMs) on all major social media channels.

Social Media

Neil Patel

AUGUST 7, 2025

Trust drives B2B: LinkedIn data shows 94 percent of marketers rank trust as the top driver of brand success. Why it matters : Social media keeps developing as an SEO channel. This bridges the gap between social engagement and search visibility, giving brands a new way to rank for competitive keywords through social content.

AI Search

Sales Hacker

FEBRUARY 11, 2025

I need B2B SaaS software now. But this is a lot easier for him, transparently, because it’s not like he’s serving, he’s not selling to restaurants and plumbers and also B2B SaaS companies, you know, he’s selling to restaurants and they have a message. So go in user forums and social media, right?

ChatGPT

Stax

MARCH 4, 2025

Once a customer initiates a transaction, their payment details are sent to a B2B, B2C, or C2C payment gateway. According to WinSavvy , 56% of companies sell their products or services through a combination of their physical stores, online marketplaces, social media platforms, and their own websites.

Payment Methods

Neil Patel

MAY 30, 2025

Marketers in the manufacturing industry use B2B strategies to target businesses, while consumer marketers use B2C tactics to reach individuals. Other differences include: Buying Committee : B2B buying committees include multiple stakeholders with a variety of goals and needs. But social media is just as important for B2B companies.

Social Media

Neil Patel

JUNE 10, 2025

Search on social media platforms. Look beyond social media to Reddit threads, Slack groups, Discord, and other communities. Whether you want an influencer for B2B campaigns or as part of your “search everywhere” strategy, you should be mindful of what fits your brand. Explore niche communities, forums, and events.

Branding

Teamgate

JULY 16, 2025

A well-equipped CRM can gather leads from various sources – think website forms, landing pages, and social media – and organize them in one central location. By linking your CRM with email, social media, and property listing systems, you can create a seamless process that keeps everything running smoothly.

Scale