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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. Startups operate in newer markets where pricing standards haven’t been set. But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. AWS, Twilio, Heroku, etc.

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Pilot: 57% of Venture Startups Will Need to Raise More In 2024

SaaStr

SaaS products and services like Pilot track the finances of 1,000s of SaaS and other startup so they’re an interesting source of hard data. Something that’s both not surprising but also pretty impactful: 57% of venture-backed startups will have to go “back to market” in 2024 to raise more capital. Carpe Diem.

Startup 357
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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

For startups looking to land their first big customers, Rons advice is simple: Leverage existing user communities. Ron and his team tapped into their VC network, particularly a16z, to land early enterprise deals. And we found a lot of our big enterprise customers through that channel early days. Ron recalls. The takeaway?

Scale 176
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5 Security Changes Your Company Needs to Make to Land Enterprise Deals from Secureframe

SaaStr

As a startup, you’re doing a million things at once: building a product, answering customer tickets, developing a sales playbook, trying out different marketing hacks, and keeping the lights on. That is, until you’ve got a major enterprise deal close to the finish line. 1 – Schedule a Penetration Test.

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What’s New At WorkOS and What It Takes To Be “Enterprise-Ready” in SaaS with WorkOS CEO and Founder Michael Grinich

SaaStr

In this new SaaStr series called “What’s new at…,” Jason Lemkin chats with WorkOS CEO and founder Michael Grinich about what it takes to be Enterprise ready in SaaS, building vs. buying, and who the stakeholders are in a B2D motion. They offer all the features you need to sell to Enterprise customers. WorkOS is 4.5 No, you can’t.

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The Battle for AI Gravity

Tom Tunguz

Many enterprises are in the process of testing. ” Better for large enterprises to wait until there’s a reference architecture that’s been proven to work. AWS & others have stopped charging to move data. AWS cut prices more than 100 times in its first five years. There’s ample reason to wait.

AI 306
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Top 10 Reasons SaaStr Annual 2025 Will Be Better Than Ever!! May 13-15 in SF Bay!

SaaStr

150+ Sponsors Driving Innovation From the biggest names in cloud to the most exciting startups, our 150+ sponsors are showcasing the latest innovations in SaaS and AI. We’ve got an epic 40+ acre campus and it’s just full of fun. And networking.