The State of Subscription Apps with RevenueCat’s CEO Jacob Eiting and Growth Advocate David Barnard
SaaStr
MAY 15, 2024
Churn is much higher on consumer subscriptions, but you have higher expansion revenue. If you’re in consumer, how can you go upmarket and get a small cohort of users paying more, churning less, and expanding revenue? B2B is finding more consumers and prosumers paying, and B2C is finding Enterprise and business use cases.
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