SaaStr

OCTOBER 21, 2023

A few data points: 50% of Zoom’s customers paid monthly until recently. The more onboarding there is, the higher the churn you’ll see in monthly deals. I strongly suspect this is because otherwise, churn for a survey done just once a year would be huge. 91% of SurveyMonkey’s customers pay annually.

Data 198

Data SMB Payment Features Churn 198

User Pilot

MAY 5, 2022

Churn analytics helps you detect your product friction points and understand why users stop using the tool. This is crucial if you want to know how healthy your SaaS product is and what should be improved to increase customer retention and lower the churn rate. A churn rate over 10 % indicates trouble. What is churn analytics?

Churn 98

Churn Retention Subscription Payment Features 98

User Pilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? In this article, we review different ways to identify potential churn and deal with it. The main reasons for customer churn are: Bad product-customer fit. How to track and identify potential churn issues: Measure customer satisfaction across the user journey.

Churn 98

Churn SaaS Payments Payment Solutions Payments 98

ProfitWell

JANUARY 29, 2019

To answer Brendan's question, we gathered data from just over two and a half thousand subscription companies. If they don’t feel like they’re getting value, then they’ll churn. Hence why annuals can be instrumental in lowering churn and ramping growth. If they do feel they’re getting value, they’ll renew. **We Click to enlarge.

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Churn CTO Hire Data CTO 103

User Pilot

DECEMBER 20, 2023

Coupled closely together with Machine Learning is customer data. Combining customer data & machine learning unlocks the power of big data. This article will show ten ways customer data and machine learning can improve customer experiences. What is machine learning? See user trend reports with Userpilot.

Artificial Intelligence 105

Artificial Intelligence Machine Learning Data Social Media 105

User Pilot

AUGUST 24, 2023

A well-designed cancellation survey will help you understand the reasons for churn. This article shows you how to design a customer cancellation survey that collects actionable insights and reduces churn. TL;DR An exit or cancellation survey is a questionnaire you send to users to understand their reasons for churning.

Churn 98

Churn Interviewing Subscription Payment Features 98

User Pilot

JUNE 22, 2023

Wondering how to reduce churn rate and increase retention? While customer churn is a grave concern, retention is what can help you tackle it and make your product successful. So, efforts to simultaneously reduce churn rate and increase retention are the formula to your product’s success. What is customer churn?

Churn 98

Churn Retention Onboarding Engagement 98

User Pilot

JANUARY 31, 2023

How to prevent churn by identifying at-risk customers? In SaaS, you can grow your revenue only if your churn rate is low, so retaining at-risk customers is crucial. In this article, we will discuss the ins and outs of at-risk customers, how to detect them, and five actionable strategies to help you prevent churn.

Churn 98

Churn Underperforming Technical Team SaaS Payments Payment Solutions 98

Zuora

MARCH 9, 2020

Zuora’s Chief Data Scientist Carl Gold has written a great new book called “Fighting Churn with Data.” The post Book Review: Fighting Churn with Data appeared first on Zuora. It’s a must-read […].

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Churn Data 64

Baremetrics

FEBRUARY 15, 2021

Confused about customer churn vs. revenue churn? Churn means lost money or lost customers. These metrics help you understand two different things: Customer churn — the number of people you've lost. Revenue churn — the amount of revenue you've lost. Customer churn = customers lost. Revenue churn = money lost.

Churn 105

Churn Payments Revenue SaaS Payments 105

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. TL;DR Product analytics is a process of collecting, analyzing, and interpreting product usage data. It starts tracking data from the moment a user first signs up for your product.

Product Marketing 105

Product Marketing Data Marketing Acquisition 105

User Pilot

MARCH 17, 2024

Dashboards also allow you to track changes in data quickly and thus, make informed decisions based on real-time data. It needs to display changes and trends in data over time. Customizable: Dashboards should be customizable so that they can present data across different time periods or for different customer segments.

Social Media 98

Social Media Data SaaS Scale 98

FastSpring

APRIL 26, 2022

In the language of SaaS, I churned. And the experience got me thinking: Was immediate removal of paid features the best chance to keep me from churning? When did I officially count as “churned”? Did they count me as churned on the day I canceled? In part one, we cover benchmarks and common churn formulas.

Benchmarks 114

Benchmarks Churn Payments SaaS Payments 114

User Pilot

APRIL 26, 2023

Why is it important to analyze customer data? 6 ways to collect and analyze customer data. What the best customer data platform is for SaaS companies. TLDR; Customer data analysis is the process of collecting and analyzing data to identify trends and better understand customers. What is customer data analysis?

Data 98

Data Data Analysis Software Review SaaS 98

Neil Patel

MARCH 26, 2021

However, there’s a lurking metric you might not be tracking: your PPC churn rate. What is the elusive PPC churn rate, and, more importantly, why should you care? What Is PPC Churn Rate? Your PPC churn rate is the number of people who convert via paid ads but don’t hang around. It’s a pay-to-play world.

Churn 141

Churn Software Review Onboarding Interviewing 141

User Pilot

MARCH 23, 2023

What are the reasons for customer churn in SaaS? However, sometimes things don’t go as planned, and customers churn. By the end of this article, you’ll have a better understanding of the common pitfalls that lead to customer churn and how to avoid them. 5: Customers churn when they experience an unresolved product bug.

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SaaS Payments Churn Underperforming Technical Team Payment Methods 98

User Pilot

AUGUST 5, 2023

How can you leverage data tracking to get product growth insights ? Analyzing data is the key to achieving customer success and product growth. So let’s find out how to create a data tracking plan to collect and analyze all data relevant to your SaaS business. What is data tracking? and data points (i.e.,

Data 98

Data Customer Lifetime Value Underperforming Technical Team Data Analysis 98

User Pilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. To adopt a data-driven approach, you’ll need to first understand your business goals.

Payment Methods 105

Payment Methods SaaS Payments Data Payments 105

Totango

DECEMBER 28, 2021

Knowing how to fight customer churn is critical for keeping SaaS business models sustainable. The more customers you lose to churn, the more you have to invest in new customer acquisition to maintain your revenue, and the harder it becomes to grow your business. Here we’ll look at four proven strategies for reducing customer churn.

Churn 95

Churn Strategy Technical Review Benchmarks 95

Intercom, Inc.

JUNE 13, 2022

Last month we turned our attention to data – unleashing new features that help you improve how you collect, access, and use first-party data to influence your product and scale your business. New data localization with Australian Data Hosting. Learn more about our data hosting program here.

Data 197

Data Software Review Systems Review Mobile 197

Chart Mogul

JULY 6, 2023

Churn, SaaS companies should avoid it like the plague. But is the term churn always bad? Say hello to negative churn, churn’s much more friendly sister metric. You won’t avoid negative churn, in fact, you should do everything in your power to achieve it. But is the term churn always bad?

Benchmarks 52

Benchmarks Churn SaaS Customer Lifetime Value 52

User Pilot

FEBRUARY 6, 2023

In this article, we cover everything about different types of actionable analytics, how to collect those actionable insights and the best tools you can use to harness the analytical data. TL;DR Actionable data in data analytics are the insights that are ready to use. What is actionable data in data analytics?

Artificial Intelligence 98

Artificial Intelligence Data Software Review Machine Learning 98

User Pilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? After all, analyzing customer data can help you identify areas to improve upon and anticipate customer behaviors. In this guide, we’re going to show you how to use data analytics to improve the customer experience! Make data-driven decisions.

Data 98

Data Customer Lifetime Value Retention Churn 98

User Pilot

NOVEMBER 26, 2023

In this article, we're going to: Set out how quantitative data analysis can lead to conversion optimization. How to leverage CRO analytics data to enhance conversion processes. CRO analytics is about leveraging quantitative data and analytics to understand how users interact with a product, service, or series of web pages.

Data 105

Data SaaS Trends Churn 105

Baremetrics

AUGUST 5, 2021

In our previous post , we explored pitfalls in using "churn" metrics. We found that "churn" misleads us in some circumstances, such as when there are many short-term customers. Our most popular metric for LTV is a "churn"-based metric, where churn is in the denominator when calculating it. But is it really effective?

Churn 105

Churn Subscription Payment Features Metrics 105

Totango

FEBRUARY 12, 2021

What is customer churn ? Read on to learn what you need to know about what customer churn is and how to calculate it. What Is Customer Churn? Customer churn is the percentage of customers lost over a given time frame, typically a month. You can also think of customer churn as the opposite of customer retention.

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Churn Retention Customer Success Subscription 81

Totango

JANUARY 26, 2021

Being proactive about churn prevention provides an antidote to customer attrition. Read on to learn what churn is, how an attrition analysis can help you pinpoint why you’re losing customers, and what steps you can take to prevent customer churn. What Is Churn Rate and How Does It Relate to Customer Retention?

Churn 89

Churn Retention Underperforming Technical Team Technical Review 89

The Angel VC

NOVEMBER 30, 2017

While doing some research for another post I just stumbled on this excellent overview from Pacific Crest on the churn rates of publicly listed SaaS companies. I’ve seen posts with churn benchmarks of public SaaS companies before, but this one is by far the most comprehensive collection I’ve seen and I think it’s very useful.

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Churn SaaS Retention Metrics 226

Intercom, Inc.

MARCH 20, 2018

In the world of SaaS, Intercom have helped thousands of companies avoid the heartache of churn. Using data from your product and clues from customer behavior, Intercom lets you create a messaging strategy that helps customers realize the core value of your product as soon as possible so that cancellations don’t become an issue.

Churn 174

Churn Retention Strategy Customer Lifetime Value 174

User Pilot

JUNE 6, 2023

Product data analytics and product management are inseparable. Instead of relying on their hunches and anecdotal evidence, product teams should leverage data to make informed decisions. Our ultimate guide to product data analytics explores: The most relevant metrics teams should track. What is product data analytics?

Data 84

Data User Experience Churn Retention 84

Sixteen Ventures

SEPTEMBER 10, 2020

It’s critical to understand why your customers churn, but if you’re relying solely on the reason the customer gives you for that churn, you’re definitely missing the actual reason. It’s easy, but it’s not going to get you the answer you need to keep future churn from happening. Churn: Syntax and Nomenclature.

Churn 131

Churn Customer Success Systems Review Outsourced Development 131

User Pilot

JUNE 20, 2023

Want to know how you can use survey analytics to leverage customer feedback data? There are five types of survey data: quantitative data, qualitative data, categorical data, ordinal data, and scalar data. Here are the four major types of survey data.

Data 96

Data Scale User Experience Underperforming Technical Team 96

Baremetrics

MARCH 23, 2021

Analyzing user behavior within a cohort is the starting point of a strategy to reduce churn. Baremetrics has cohort analysis built into its suite of advanced data analysis tools. 3 How Baremetrics Gives You the Necessary Tools 4 Improving Cohort Retention for a Long-Term Growth Strategy 5 Looking Closely at the Data for SaaS Companies.

Churn 98

Churn Retention Data Analysis Acquisition 98