SaaStr

DECEMBER 20, 2019

And it may change because you may change it depending on your [inaudible 00:14:15] change depending on your brand recognition and it may change depending on all sorts of market dynamics. If I were to try to sell to AT&T, who is a customer now, or to AWS, who’s a customer now, they actually walked me out the door of AWS.

Scale 141

Scale Sales Hiring Construction Education 141

Sales Hacker

OCTOBER 7, 2019

Everything from brand and creative and media, to product marketing, to demand gen functions, to partner marketing, to industries. I’ve also seen companies with really strong teams and what seemed to be good markets not make it. Sam Jacobs: And so how big is the organization, in terms of human beings?

Cloud 44

Cloud Artificial Intelligence Scale GCP(Google Cloud Platform) 44

Intercom, Inc.

DECEMBER 13, 2018

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. ” I’m talking about respected SaaS brands like Box or Intercom, which is another good example.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Sales Hacker

AUGUST 7, 2020

Amazon Web Services (AWS). Community Brands. Personal Brand Strategist, Speaker and Founding Team Member. Brand Builders Group. Personal Branding & Social Selling Specialist. Head of Commercial Sales Marketing, NA. Senior Director, Product Marketing. Post-Acute Sales Representative.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

Hacking Revenue

FEBRUARY 26, 2016

While these services significantly lowered the costs of starting a new business, I believe that the people who said that sentence were missing the point of starting a business – to build an always growing, sustainable brand. “Your Brand Is The Single Most Important Investment You Can Make In Your Business” (Steve Forbes).

Outsourcing Services 53

Outsourcing Services Branding Outsourced Development Scale 53

SmartKarrot

JANUARY 18, 2021

While qualitative side includes optimizing the online performance as well driving more efficient marketing and sales operations to lower down customer acquisition cost. For any company to grow, it has to acquire more customers by reaching the right product/market fit. Increasing the size of customer base. Wrapping Up.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

Sales Hacker

AUGUST 18, 2023

” Is it something beyond just “we want bigger deal sizes to make our unit economics work” or do they feel they have a strong product market fit and can actually command those prices. Marketing…their demand gen motion changes, need different product marketing, etc. And why you think you can win?

Scale 68

Scale VP of Engineering Sales Hiring Enterprise 68

Sales Hacker

SEPTEMBER 14, 2021

Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding. Who sales development should report to (spoiler: it’s marketing). The importance of employer brand. powered by Sounder. What You’ll Learn.

Sales Recruiting 81

Sales Recruiting Sales Hiring Marketing Underperforming Technical Team 81

SaaStr

MAY 3, 2019

In this session, Sandy Carter, AWS Vice President will hone your superpower – not of customer focus, or customer driven, but customer obsessed. It may change because you may change depending on your acceleration and will change depending on your brand recognition, it may change depending on all sorts of market dynamics.

VP of Engineering 149

VP of Engineering Sales Hiring Technical Review Development Team Review 149

FastSpring

FEBRUARY 23, 2023

That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.

Payment Solutions 143

Payment Solutions SaaS Payments Strategy Software 143

SaaStr

JULY 1, 2020

We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. We want to tell anybody that listens, you can save $100,000 on your AWS bill and demos are actually as high as they’ve ever been in late stage tech. We found something that works. Jason Lemkin: Got it.

Merchant Services 177

Merchant Services Scale Sales Recruiting Sales 177

Chart Mogul

DECEMBER 22, 2021

This year, we also migrated ChartMogul to AWS cloud. As always, you can stay updated on what’s new with our product on our blog or in our release notes. We started to build a brand… $83,334, Swag and it’s f**king ChartMogul. This year, Russ Hanneman became the unofficial brand ambassador of ChartMogul. With a tweet.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

SaaStr

JUNE 15, 2021

I think of developers as the strategy to get into the market for whatever you’re doing. At the end of the day, Twilio still sells communications, AWS still sells servers, but the way we’re selling it is different than how it was done in yesteryear. How does the brand change things? Jason : The entry point.

Scale 287

Scale Underperforming Technical Team Engineering Wireless 287

SaaStr

MAY 15, 2020

I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. We don’t need to have them posted, we don’t need to have them, really, reviewed, they are so woven into our brand. And I remember AWS was growing really quickly.

Sales Hiring 195

Sales Hiring Scale Technical Review Outsourcing Services 195

Mucker Capital

APRIL 6, 2023

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. As an individual user, I have absolutely no interest in using this product myself or testing it out.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

OpenView Labs

JUNE 25, 2019

If you can get people talking about your product, you won’t have to spend as much on expensive marketing campaigns. Nail Product / Market Fit. When you know exactly who you’re selling to and what problem you’re solving, your brand message becomes much more effective and each dollar spent is more effective.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

Intercom, Inc.

FEBRUARY 21, 2019

When you’re in product marketing – and I know you’ve done this – you have paid for time to sit down with an analyst to schmooze him or her on how great Intercom is. It was: you go to a vendor site, you fill out a form, some sales rep calls and qualifies you, and then you go through this awful process.

Education 123

Education Sales Hiring Software Review Sales Recruiting 123

SaaStr

AUGUST 20, 2019

It was still a ubiquitous market. We had created an incredible brand with developers, in particular, and created developer love for what we did and the product. Sameer Dhokalia: It turns out if you do ask those two basic questions of 100 people in your business, you will learn an awful lot about what needs to be focused on.

Scale 132

Scale Acquisition Scaling Sales Hiring 132