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Product Market Appetite vs. Product Market Fit

Outseta

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

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Twilio: The First $100m+ ARR with Jeff Lawson, CEO/Co Founder (Video + Transcript)

SaaStr

Twilio is a cloud communications platform that allows software developers to embed communications into the apps that they’re building. I think of developers as the strategy to get into the market for whatever you’re doing. Even your most non techy customers, they’re still getting pulled in by developers?

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