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The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta

SaaStr

. “Typically that was the marketing hat in my case, but sometimes it was the sales hat or thinking about finance or other areas of the business. So you need context from leadership to what you ultimately need to deliver on in your function to be successful. And without that context, you lose out.” What do we value?”

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How to Build a Go-to-Market Team for Your SaaS Company

User Pilot

Marketing Team: Implements marketing initiatives , such as advertising, content creation and lead generation to attract and engage potential customers. Sales Manager: Leads a dedicated sales team, sets sales targets, and implements strategies to achieve revenue goals by converting leads into customers.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Her award-winning sales firm Factor 8 has been instrumental in helping sales teams with their sales and management development programs. Her company #GirlsClub is dedicated to changing the face of sales leaders. Tonni Bennett – VP Sales at Terminus. Patrice Greene – President and Co-founder of Inverta.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Leadership. Sales Development. Sales Growth. Sales Enablement. Enterprise Sales. Sales Operations. Sales Technology. Leadership. VP Nokia Software, North America Sales. Director, Sales Solutions, North America. Regional Vice President, Commercial Sales. Salesforce.

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PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. Outreach is the leading sales engagement platform.

Scale 64
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Sales Proof of Concept (POC): 5 Ways to Drive More Revenue

Sales Hacker

The differentiated offering starts from the initial seller to buyer experience, attention to the evaluation, follow-through, delivery, and that the product works as advertised. Then, new sales engineering leadership was introduced to the company with a C-suite mandate to improve middle-of-the funnel conversions.

Revenue 76
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PODCAST 146: Why Following Your Passion Is Bad Advice (and what the good advice is) with Callie Moriarty

Sales Hacker

When I graduated from college I started in public service advertising at a nonprofit, and I wasn’t really sure what I wanted to do. But I guess I just didn’t have full confidence in the leadership team, and I thought there was something that was a better fit for me out there, that was more in line with what I was expecting.