Sales Enablement Best Practices

Sales Enablement, SaaS and Growth

One of the exciting aspects of working in an emerging area like sales enablement is that, today, nobody knows or indeed, has all the right answers. There’s no defined sales enablement best practices. Let’s get down to it - here are my sales enablement best practices: 1.

Creating a Sales Enablement Strategy

Sales Enablement, SaaS and Growth

One of the questions I get asked most frequently is around building a sales enablement strategy and what that might look like. As there’s such a dearth of sales enablement materials we shouldn’t be afraid to borrow, adapt and reuse successful tools from other fields.

Sales Training is Only One-Third of What You Need to Be Doing for Sales Enablement

Sales Hacker

If the impact of your sales enablement initiative seems disappointing or misunderstood, it could be because of your organization’s (all too common) mistake of confusing sales training with sales enablement. What sales enablement isn’t.

The Five Phases of Sales Enablement Maturity

Sales Enablement, SaaS and Growth

Sales enablement is a rapidly emerging, but immature function. Many companies are investing in the creation of sales enablement teams, but as they’re so new, there’s a distinct lack of thought leadership, standardised measurement and best practices available.

Selling Sales Enablement as a Service

Sales Enablement, SaaS and Growth

I lead sales enablement for HubSpot out of Dublin, Ireland and my role encompasses sales content, sales training, deal support and sales productivity. That’s where sales enablement comes in. But how can sales enablement be packaged?

Data-Driven Sales Enablement (In 4 Easy Steps)

OpenView Labs

Effective sales enablement in the Digital Age blends the traditional practice of aligning business needs to training with the (far trickier) task of finding new and innovative ways to make training as targeted as possible to the needs of the learner. Sales

Why Sales Enablement is in the Business of Influence

Sales Enablement, SaaS and Growth

The more I think about it, the clearer it becomes - strategic communication is an integral part of successful sales enablement. And the success (or failure) of a sales enablement function is intertwined with its ability to influence a sales organisation and change behaviour.

How One Sales Enablement Programme Increased Sales Rep Attainment at HubSpot by 31%

Sales Enablement, SaaS and Growth

Leading sales enablement programmes for over 100 sales professionals is challenging, rewarding and lots of fun. The way I see it, my role primarily is to partner with the sales organisation, so sales reps are successful, which enables sales reps and by extension, HubSpot to grow.

Coaching Maturity Model: How to Take Your Coaching Culture from Good to Great

Sales Hacker

Well, in a previous life, I spent six years selling to, and thereby studying, Sales Operations. Want a quick debrief on what I learned about Sales Ops ? 1) Sales Ops gets hired too late , from everyone’s point of view. They come after a VP Sales, but before Sales Enablement.

PODCAST 18: How the Right Onboarding Plan Can Turbocharge Revenue Growth

Sales Hacker

This week on the Sales Hacker podcast, we feature Roderick Jefferson, a leader in the sales enablement space to talk about sales enablement and onboarding new sales reps. The definition of sales enablement and the key elements.

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. We’d also recommend this guide for any sales managers or business development leaders who are on-boarding new reps. Average Sale/Selling Price.

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“From Hackathon to Unicorn” Talkdesk Co-Founder Tiago Paiva and SaaStr CEO Jason Lemkin (Video + Transcript)


Some of these sales reps want more than a $100,000 a year, don’t they? What we do is, really, we provide an easy-to-use software that any company can use to take support calls, sales calls, and basically contact with the customer. Tiago Paiva: Sales. Sales people.

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Your Sales Year is Coming to an End. Are you ready?


December around the corner also means your sales year is coming to an end. So, as a sales leader or manager, what do you do? I’ve faced this challenge as a senior sales executive, sales enablement executive and outside sales enablement specialist.

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How to Build Your Sales Operations Team from Scratch


Sales operations has been around for quite some time, but lately the function has been gaining momentum. Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. Enable With Tools and Training.

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How to Make Deal Support Your Sales Organisation’s Secret Weapon

Sales Enablement, SaaS and Growth

For the most part, sales enablement is poorly defined and often misunderstood. Across the world conversations take place, day in, day out between business leaders as they decide the part that sales enablement can, should and will play within their organisation. Sales

The 18 Outstanding Speakers at SaaStock LatAm 2019


The company’s best-selling book, Predictable Revenue , details the hugely successful outbound process and sales created specifically for Salesforce. Starting as VP of Sales, in less than two years he became CEO. His next step was at Viddheo, where he got into Inside Sales.

Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

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50 Sales Champions: Winners of the Sales Hacker Top 50 Awards 2019!

Sales Hacker

Last year, we started a new Sales Hacker tradition: the Top 50 Awards. Most other sales awards end up going to the most popular influencer. The Sales Hacker Top 50 is different. The Sales Hacker Top 50 Award Categories for 2019 Are: Sales Development.

The Secret to Building Strong Sales Teams

Sales Hacker

In sales, you only go as far as your team will take you. This makes sales hiring one of the most critical pieces of building a high-performing revenue machine. So, how do you think about what kind of sales team you want to build? Do’s and Don’ts for Building Strong Sales Teams.

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The 2019 SalesTech Landscape: What’s Hot and What’s Not Today

Sales Hacker

This hardship, combined with the CRM transition to the cloud and the rise of digital selling, has created a mini gold rush for sales software fueled by abundant VC money. Last September, it introduced High Velocity Sales for inside sales. Sales have become a number’s game.

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50 Sales Champions: Winners of the Sales Hacker Top 50 Awards 2018!

Sales Hacker

Last year, we started a new Sales Hacker tradition: the Top 50 Awards. Most other sales awards end up going to the most popular influencer. The Sales Hacker Top 50 is different. The Sales Hacker Top 50 Award Categories for 2018 Are: Sales Development.

How the Agile Approach Can Ramp Up Sales Onboarding

Sales Hacker

Sales onboarding – every company does it, but few do it as well as they’d like. According to a report from The Sales Management Association, 62% of companies consider themselves to be ineffective at onboarding. RELATED: The Beginner’s Guide to Agile Sales Management.

Set Yourself Up for Success with These Podcasts

Sales Enablement, SaaS and Growth

Being mindful and purposeful about growth reinforced that learning doesn’t need to take place in a classroom - I’ve signed up for online courses, been an active member of sales enablement groups and meetups, arranged numerous one-on-one meetings with industry colleagues, attended company trainings and been a voracious reader and listener of podcasts. Recommended episode is: Sales Mistakes That Can Kill Your Startup & How To Avoid Them.

SaaS Pricing and Packaging: What to Do When Things Go Wrong (And How to Avoid Disaster)

OpenView Labs

I put together a survey and collected a lot of feedback, then we pulled company leadership together and locked ourselves in a room for a couple days. The key difference between self-service and sales-enabled pricing is the flexibility you have when it comes to transparency.

How to Turn Your Sales Managers into Effective Coaches

Sales Hacker

Over the last year, sales management coaching has become THE hot topic. There has been an avalanche of articles in sales publications on coaching and new sales tools focused on making it easier to coach. Sales Managers Need Coaching Too.

Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Sales Hacker

What is Sales Operations? Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales Ops: Table of Contents.

Sales Tools – Made in Belgium


Sales Tools: Made in Belgium. Tools for sales are flooding the market and the flood seems to increase in strength every year. That said, few know there’s a vibrant community of sales tools and sales tech stack vendors packed together in Belgium. Pre Sales.

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Top Sales Conferences and Events You Can’t Miss in 2019

Sales Hacker

The best sales conferences enrich your team, build knowledge, and offer plenty of networking opportunities (and fun)! Bad sales conferences just feel like a huge waste of time away from you prospects. Unleash is the ultimate Sales Engagement conference. AA-ISP Leadership Summit.

46 Bad Ass Sales Podcasts Every Sales Professional Should Follow in 2019

Sales Hacker

The path to sales enlightenment requires continuous self-learning, but there’s a real problem. That’s why we’ve rounded up the complete list of best sales podcasts to turbocharge your journey to achieving sales mastery. The Sales Hacker Podcast.

PODCAST 57: Career Progression as a Concentric Circle to Become Top Manager w/ Ashley Grech

Sales Hacker

This week on the Sales Hacker podcast, we speak with Ashley Grech , Head of Sales at Square. Join us as we discuss how to invest your time into a company before taking the next step in your sales career. How to break your sales team into three “pieces”.

PODCAST 52: Building Sales Coaching and Training Framework w/ Rob Jeppsen

Sales Hacker

This week on the Sales Hacker podcast, we interview Rob Jeppsen , CEO of Xvoyant and host of the Sales Leadership Podcast. If you missed episode 51, check it out here: Approach Sales with Gap Selling w/ Keenan. How to build a sales coaching environment.

Recording Sales Calls: 3 Ways Marketers Can Use This Data to Help Win Deals

Sales Hacker

Recording sales calls gives both salespeople and marketers a goldmine of information to help influence the sale! Yes, I’m talking about our customers, but also our sales reps. The Value of Recording Sales Calls. A strong sales organization is already using call recording as part of their ongoing training practice. Sales leaders use call recording to ensure messaging is accurate, process is followed, and individuals are improving. Sales Calls Articles

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The Expectation of Winning

Sales Enablement, SaaS and Growth

Winning teams I’ve been part of How winning teams are constructed is timely, as in my role leading sales enablement at Automation Anywhere , shortly we’ll be growing the team, and I want to be thoughtful about the work we do, the candidates we hire and the culture we foster on what we hope and expect to be a winning team. Everybody likes to win.

PODCAST 23: Strategies to Improve Sales Productivity as You Scale

Sales Hacker

Doug Landis is a Growth Partner at Emergence Capital and on this episode, he chats about his top strategies to improve sales productivity. What messaging helps sales teams win and how to tell a story effectively. What strategies sales teams use to win deals. Also, sales process.

More Sales Leader’s Resolutions to Keep Your Resolve Going in 2019

Sales Hacker

Because we know salespeople are just a teeny bit busy, we took the liberty of organizing the Resolutions we received into categories and top sales trends for 2019. And now, read on to learn what some of the top sales leaders are prioritizing for 2019.

Best 18 Sales Articles of 2018 from Sales Hacker

Sales Hacker

Here’s a recap of the best sales articles from 2018 from Sales Hacker! With 2019 is right on the horizon, I’m taking this as an opportunity to look back at the kickass year we had at Sales Hacker. for making Sales Hacker what it is.

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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018.

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10 Most Important Sales Trends That Will Define 2019 (And Predictions)

Sales Hacker

Time for Sales Hacker’s Annual Top 10 Sales Trends and Predictions for the Future of Sales in 2019. Due to the proliferation of modern sales technology and people’s love of it, I added a new element this time. the 2018 sales tech landscape.

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PODCAST 68: How to Go to Market with an Enterprise Solution w/ Ed Calnan

Sales Hacker

This week on the Sales Hacker podcast, we speak with Ed Calnan , co-Founder and CEO of Seismic. With a background in sales leadership that extends beyond 20 years, he knows a thing or two about growing a company. Subscribe to the Sales Hacker Podcast.

The Best Sales Managers Don’t Chase Revenue: 6 Steps to Get Goal-Setting Right

Sales Hacker

Without goals, your team lacks the key elements it needs to win — a direction to follow and the encouragement to stay motivated in sales. They enable your team to track collective and individual performance. Sales Manager Goals — Setting Needle-Moving Targets. Sales velocity.

The Four-step Pricing Process for Fast-growing SaaS Companies

OpenView Labs

At Glassdoor, where we went through several iterations on our pricing strategy, I had a front-row seat to witness how these changes directly influenced the way we went to market, our overall sales motion and the types of conversations we were having with prospects and customers in the marketplace.

PODCAST 58: Evolution of Scaling a Business and Shaping the Future of Modern Organization w/ Jake Dunlap

Sales Hacker

This week on the Sales Hacker podcast, we speak with Jake Dunlap, Founder and CEO of Skaled. Skaled is a modern sales-consulting firm that helps companies implement best in class sales and marketing processes and technology. Why we need sales development. I love sales.

Don’t Hire the Wrong Outsourced Sales Professionals: 6 Handy Tips

Sales Hacker

There are many levers a sales leader or organization may pull to gain scale, accelerate revenue, drive cost savings, or augment sales team structures. A viable and proven option is handing over some or all of your sales efforts to outsourced sales professionals.

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