Chart Mogul

JANUARY 9, 2025

So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

How To Buy Saas

MAY 21, 2025

Whether youre a startup , an SMB , or a global enterprise , the right ATS can streamline your recruitment process, save time, and help attract top talent in a competitive market. Recruitee Best Collaborative Recruiting ATS Pricing: Key Features: Ideal Use Case: 4. Whats the difference between an ATS and a recruitment CRM?

Systems Review 52

Systems Review Sales Recruiting Sales Hiring Technical Review 52

Intercom, Inc.

APRIL 25, 2019

Given that the primary metric we measure growth in is revenue, it follows that sales feels growth more acutely than almost any other function. As the Senior Vice President of Sales for Pipedrive , she’s currently responsible for building nimble sales teams who drive sustainable revenue.

Scale 136

Scale Sales Hiring Sales Recruiting Scaling 136

InsightSquared

MAY 15, 2019

It’s one of my favorite questions to ask a fellow professional in sales operations. Insurance sales rep. Account Manager. Sales Operations is Still Developing. Sales operations as a profession is growing, yet it is a comparatively new function in businesses. Sales Ops is Many Disciplines in One.

Sales Recruiting 110

Sales Recruiting Scale Technical Review Sales 110

SaaStr

FEBRUARY 26, 2019

Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Ryan Smith: The backstory here is we turned down an acquisition offer for $500 million in 2012. Ryan Smith: 500 million in sales. Jason Lemkin: Oh, I see.

Acquisition 151

Acquisition Sales Recruiting Scale Sales Hiring 151

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. The key here is knowing what your sales model is. And there are basically two sales models out there.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

Sales Hacker

AUGUST 13, 2024

Prior to her role at Iterable, Adriana held influential senior leadership positions at Tableau, where she significantly contributed to the company’s remarkable growth from $250 million to over $1 billion, culminating in the successful Salesforce acquisition. The importance of post-sale marketing and customer lifecycle management.

AI Search 119

AI Search Sales Recruiting AI ChatGPT 119

Intercom, Inc.

MARCH 14, 2019

“What I’ve always tried to do, for example when I’m recruiting for a customer advisory council, is to think very carefully about the company’s objectives. A laser sharp focus on the customer has all sorts of benefits, but an underappreciated one is employee retention.

Scale 178

Scale Sales Recruiting Sales Hiring Company Culture 178

Totango

MARCH 19, 2021

The traditional customer journey infographic envisioned the customer’s experience from a sales and marketing standpoint, visualizing a funnel marking the steps from a lead acquisition through a sale, also known as the buyer’s journey. Keep in mind that onboarding can also begin in the presales process.

Sales Recruiting 126

Sales Recruiting Onboarding Branding Retention 126

User Pilot

MAY 20, 2024

Wondering how to improve customer retention? The article shares 20 actionable customer retention strategies for your SaaS! TL;DR Customer retention is your ability to keep users using the product. Without retention, a SaaS business doesn’t have a predictable revenue stream necessary for growth.

Retention 105

Retention Strategy Sales Recruiting Scale 105

The Angel VC

AUGUST 10, 2011

To put it as simple as possible, the health of a SaaS business is mainly determined by two factors: Customer lifetime value (CLTV) and customer acquisition costs (CAC). One could almost say that CAC and CLTV are for a SaaS company what wholesale price and sales price are for a retailer. Engagement and retention of your early users.

Sales Recruiting 155

Sales Recruiting Startup Customer Lifetime Value SaaS 155

SaaSX

JULY 12, 2020

Determining if sales or customer success should own customer expansion and renewals is the age-old SaaS question. If you are a SaaS founder, sales, or CX leader you have probably spent a lot of time thinking about this topic. Who you recruit will impact the success of the model. You may need hunters for new logo acquisition.

Sales Recruiting 90

Sales Recruiting Sales Hiring Sales SaaS 90

SaaStr

SEPTEMBER 13, 2020

They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base. You can also find your second act inorganically via acquisition as Twilio did with SendGrid. This is really founder-led sales.

Sales Hiring 224

Sales Hiring Scale Payments Cloud 224

InsightSquared

AUGUST 14, 2019

For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so. Many of today’s forward-thinking companies have already begun using AI in their sales strategies. Strengthens Communication With Sales Leads.

Artificial Intelligence 91

Artificial Intelligence Sales Recruiting AI Forecasting 91

SaaStr

AUGUST 5, 2019

It was just a catch phrase we would use but became the cornerstone, if you would, of our customer retention strategy. Since land, expand, and explode is really all about customer retention and building long term customer value. And the other metric we maniacally track is what we talk about in terms of net retention.

Sales Recruiting 191

Sales Recruiting Construction Scale SaaS 191

Stax

MARCH 18, 2025

Often abbreviated to CLV or LTV, this is the amount of revenue generated by a customer as long as they have an account with your SaaS company. Customer acquisition cost. Your CAC is how much you spend on acquiring and onboarding a customer, and can include marketing, communications, sales, and other expenses.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Intercom, Inc.

JULY 28, 2022

Those line charts showing fast-rising user acquisition or explosive ARR have been synonymous with the industry over the past decade. And for Intercom’s VP of Sales EMEA, Sanj Bhayro , scaling is just what you need to invest in to ensure growth becomes as constant and linear as it can be. Sanj: Well, it’s a pretty long one.

Scale 210

Scale Scaling Sales Hiring Sales Recruiting 210

Intercom, Inc.

JULY 19, 2021

What’s more, Forrester’s study, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed how conversational support can fuel customer retention and business growth across the entire business. Improved customer acquisition (54%). Teams that benefit: Sales, marketing. Increased ROI (54%).

Underperforming Technical Team 129

Underperforming Technical Team Scale Sales Hiring Sales Recruiting 129

User Pilot

JULY 27, 2023

Account Managers: They serve as the lead point of contact for all customer account management matters. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Average salary: $46,035/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

JULY 22, 2023

In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work.

Strategy 96

Strategy Sales Recruiting Customer Success Acquisition 96

Sales Hacker

MAY 28, 2019

SaaStock is a gathering of SaaS Sales Leaders, Founders, VCs, and anybody passionate about building a SaaS business. And make sure you’re following Sales Hacker on Instagram , Twitter , and LinkedIn. Scaling Sales: How to Industrialize a Tribe (June 5th, 1:50 PM). How Can I Get Live Updates?

Sales Recruiting 14

Sales Recruiting Sales Hiring Scale Sales 14

Intercom, Inc.

NOVEMBER 11, 2021

Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. Over the years, Samuel has realized the product you spend so much time marketing is just a path to help people solve a problem.

Onboarding 254

Onboarding Sales Hiring Sales Recruiting Underperforming Technical Team 254

User Pilot

NOVEMBER 8, 2022

Determine whether you’ll adopt the product-led growth strategy or the sales-led strategy. A good GTM strategy mitigates the risk of a product launch by defining a target market, identifying a marketing plan and sales strategy, and finding an ideal pricing strategy. Product go-to-market strategy.

Strategy 98

Strategy Sales Recruiting Scale Marketing 98

OpenView Labs

DECEMBER 17, 2019

OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. Product Managers Will Own a KPI. How many of your highest paid team members are in sales? The fact is that a great (albeit expensive) sales rep is worth every penny and has an obvious ROI.

Trends 97

Trends Sales Recruiting Technical Review SaaS 97

ChurnZero

JULY 9, 2020

Sure, you won customers over to get the initial purchase, but what about your post-sale courting? Upskill to Up Your Retention Game . Both customer functions are responsible for driving retention, growth, and advocacy in related but distinct capacities. Being a good partner and delivering outcomes is expected.

Retention 64

Retention Strategy Scale Sales Recruiting 64

OpenView Labs

JANUARY 31, 2022

Growing pains can occur as your team expands and you need to think about talent retention just as much as talent acquisition. The way you pitch a role at your company should differ from your standard sales pitch–candidates and customers are two very different audiences and should be treated as such.

Sales Hiring 94

Sales Hiring Interviewing Sales Recruiting SMB 94

Subscription Flow

MAY 10, 2024

For businesses, this model ensures predictable revenue, especially during times of financial upheaval, as they can get additional revenue from the same customer without extra acquisition costs by introducing more products. Its event updates can also keep the donor feeling involved thus improving retention rates.

Payment Solutions 105

Payment Solutions Payment Methods Payments Payment Services 105

User Pilot

JUNE 16, 2024

What makes Userpilot’s report stand out is that it segments the data by company size, industry vertical, and acquisition model (PLG vs. SLG) to provide accurate and actionable benchmarks , and expert insights and tips. PLG companies had higher 1-month retention rates of 48.4% Month 1 Retention Rate. compared to 39.1%

Benchmarks 81

Benchmarks Metrics Sales Recruiting Acquisition 81

Buffer Resources

OCTOBER 28, 2024

You can set up affiliate signup pages to recruit partners quickly. Robust reporting features tie marketing efforts to sales outcomes. The good stuff: Track key metrics like customer lifetime value, retention rates, and repurchase probability. The good stuff: It has a low barrier to entry and a simple self-service interface.

Social Media 106

Social Media AI Search Marketing Business 106

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

ChurnZero

APRIL 27, 2021

We certainly look at retention and net retention, though many of our companies have very few renewal cycles to evaluate at the time we invest. Other signs of explosive growth potential at this early stage are a highly efficient sales motion, though this is most often still a work in progress at this stage.

Scale 98

Scale Customer Success Payments Underperforming Technical Team 98

Brian Balfour

OCTOBER 13, 2017

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. In this post, I will walk you through how we laid the foundation for the HubSpot Sales product and set it on course towards that $100M goal.

Sales Recruiting 111

Sales Recruiting Software Review Growth Hacking Retention 111

SaaStr

JUNE 25, 2019

Building a company made up of distributed teams presents a plethora of complex challenges that can derail productivity and impact employee retention. First off, in 2013 we made our first acquisition. The company was, their sales were quite a bit bigger than the other two companies. That’s not even the best thing.

Engineering 184

Engineering Part-Time VPE Sales Hiring Scale 184

Andreessen Horowitz

APRIL 23, 2024

Whether it’s creating better tools to write code and test code, better tools for customers to engage with reps, better tools for sales teams to engage with their prospects, all those things are happening inside of Bill. The opportunity is to leverage that trust factor to drive customer acquisition, and it has worked for us.

Payments 110

Payments Forecasting Payment Services Sales Hiring 110

SaaStr

NOVEMBER 21, 2019

So one qualitative is when the customers love the product and the metrics for measure the love is phenomenal engagement, great retention, let them expand dynamics into the customers, growth led by expansion MRR more than the new business MRR, and ideally negative share. That’s also retention and upsell.

New CTO 170

New CTO Sales Hiring B2C CTO Hire 170

SaaStr

NOVEMBER 19, 2019

Then I went over to the sales department. The demo is the sale and we close everybody in month. We have 99% customer retention. Nancy Ham : We have over 100% MRR retention. Heidi Jannenga : When we’ve again, first started going out and looking for funding, everybody wants to amplify your sales strategy.

Scale 181

Scale SMB VP of Engineering Leadership 181