Andreessen Horowitz

APRIL 23, 2024

The opportunity is to leverage that trust factor to drive customer acquisition, and it has worked for us. Immad: I find it funny that everyone complains about the difficulty of SMB and consumer customer acquisition, but ironically, SMB and consumer companies are some of the most valuable. Now we’re over a billion dollars.

Payments 102

Payments Forecasting Payment Services Payment Solutions 102

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Book the demo to see how!

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. The design of your product? . Marketing? . What is the Customer Acquisition Cost? CAC stands for customer acquisition cost. Gross margin = Revenue – COGS.

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

Chart Mogul

MARCH 23, 2023

Are you effectively expanding revenue from your existing customer base? Gross revenue retention (GRR) and net revenue retention (NRR) are the key metrics to understand how well … How good is your business at retaining customers? Are you effectively expanding revenue from your existing customer base?

Retention 52

Retention Metrics Revenue Scale 52

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. The design of your product? After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard.

Acquisition 52

Acquisition Startup Underperforming Technical Team Customer Lifetime Value 52

User Pilot

APRIL 23, 2023

Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts. Lifetime value determines revenue potential from each customer. Monthly recurring revenue tracks expected revenue from all active subscriptions to understand business health.

Metrics 97

Metrics Customer Lifetime Value SaaS Scale 97

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Do your research.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

User Pilot

MAY 8, 2023

As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers. Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Here are the four most common product challenges for SaaS tools.

Software Review 98

Software Review Outsourcing Services SaaS Sales Hiring 98

Chart Mogul

JUNE 1, 2023

Tips for tracking customer retention Four strategies to improve customer retention SaaS retention FAQ Is revenue retention more relevant to your business at the moment? Whether net revenue retention, gross revenue retention, or customer retention is your north star metric, we’ve got you covered. What is customer retention?

Retention 90

Retention Metrics Benchmarks SaaS 90

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Revenue growth rate : This measures the rate at which the company’s revenue is growing over a specific period.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

OpenView Labs

FEBRUARY 5, 2019

A recent study by Invesp found that 44% of SaaS companies are focused on customer acquisition, as opposed to just 18% that are focused on customer retention. At launch, we are so focused on getting product-market fit, then gaining traction in the market and putting up good growth numbers. It happens.

Churn 66

Churn Revenue SaaS Acquisition 66

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Through owned distribution channels, they spent the first year marketing the “problem,” rather than the product, to build an audience that could validate the brand’s story.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

SaaStr

NOVEMBER 2, 2019

How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. In terms of the product market fit falling apart.

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Strategy 98

Strategy Marketing Scale Software Review 98

User Pilot

MARCH 15, 2022

The LTV: CAC ratio is recommended to ensure you don’t start running a loss by spending more on acquisitions than you gain. What is a go-to-market (GTM) strategy? A go-to-market strategy is a comprehensive outline or guide on how to send your product to the market. GTM strategy.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

Subscription Flow

JANUARY 5, 2024

They are critical for understanding your product’s overall health and areas of weakness, as well as guiding your product decisions. It is critical to measure retention over time or at multiple points in a given period for a successful product marketing campaign.

B2B 52

B2B Metrics SaaS Benchmarks 52

OPEXEngine

MAY 18, 2021

The growth stages are defined as: Early Stage – Product/Market Fit Stage, . SaaS Metric #1 – Annual Recurring Revenue (ARR). ARR is an essential subscription metric that identifies the recurring revenue expected on an annual basis from the subscriber base. Usage Fee-Based ARR.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

User Pilot

OCTOBER 15, 2023

SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. They are website visitors to a free trial, a free trial to product-qualified lead (PQL), PQL to paying users, and growth metrics conversion. Imagesource: Firstpagesage.

SaaS Payments 105

SaaS Payments Payment Methods Payment Solutions Payments 105

User Pilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. Want to see how Userpilot helps PMs build successful products? What is product success in SaaS? This results in high product engagement and adoption.

Management 98

Management SaaS Metrics Retention 98

User Pilot

APRIL 3, 2024

Data-driven decision-making in product-led innovation uses data to guide product development , ensuring decisions enhance customer success. Prioritizing user experience optimization in product-led growth is crucial for creating intuitive, enjoyable products that retain customers and drive revenue growth.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

User Pilot

AUGUST 15, 2021

While customer acquisition is important, if you're unable to keep user engagement up, you've built a leaking house that will drown everyone in it! Customer engagement metrics are how you measure how your customers interact with your brand and product across different touchpoints and channels in their journey.

Engagement 98

Engagement Metrics Scale SaaS 98

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. In order to succeed you need happy customers who do free marketing for you, otherwise customer acquisition will always be an uphill battle.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

Tom Tunguz

JANUARY 31, 2017

Growth shows demand for a product. On the other hand, churn is a huge source of friction and raises questions of product market fit. To maintain the subscription revenue from the existing customer base requires ever greater mountains of cash. That’s a challenging marketing obstacle to overcome.

Churn 100

Churn Scale Venture Capital Acquisition 100

ProfitWell

DECEMBER 6, 2019

If customers love your product, upselling and cross-selling become easy. Upselling and cross-selling are the primary drivers of expansion revenue. You can leverage your product value to build revenue beyond the primary product. Keeping retention high through product satisfaction. Churn rate. Referral rates.

Scale 68

Scale Development Team Review Traceability Software Review 68

ProfitWell

JUNE 15, 2020

How are churn and new revenue trending over time? MRR gain is new revenue from either acquired customers or upgrades in a given month. MRR loss is churn, or lost revenue from cancellations or downgrades. Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

User Pilot

FEBRUARY 22, 2024

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Customer retention can help you drive recurring revenue, reduce customer acquisition costs, and drive customer loyalty. Retaining customers is an incredibly important part of any growth-driven business.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

Chargify

APRIL 23, 2019

The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. You’ll also hear this stage called validation or the product/market fit stage. Finding channel/market fit. Making key hires.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Chart Mogul

JANUARY 6, 2022

So, what is a good growth rate for a SaaS subscription business? So, what is a good growth rate for a SaaS subscription business? The chart below shows the median compound monthly growth rate (CMGR) for SaaS startups split by monthly recurring revenue (MRR) range. That’s just as true for SaaS startups as it is for life.

Startup 52

Startup SaaS Scale Metrics 52

OPEXEngine

FEBRUARY 22, 2022

In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Company Overview & Market Dynamics. Most of the marketing budget will be focused on digital marketing along with targeted live events and webinars.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Chart Mogul

FEBRUARY 22, 2022

At a high level, the customer churn rate gives you the rate at which your customers are canceling their subscriptions. At a high level, the customer churn rate gives you the rate at which your customers are canceling their subscriptions. As a reminder, ARPA is the average revenue per account i.e. average MRR across all your customers.

Churn 52

Churn Payments Subscription Payment Features 52

ProfitWell

APRIL 20, 2020

A Verizon Wireless acquisition. Talks of the acquisition began last year, and BlueJeans’ history is nothing to scoff at. Sign up for Supercharging Revenue With Optimized Pricing. They'll take you on a deep dive into ProfitWell's Subscription/DTC Market Index, the current environment, and lessons from previous downturns.

Wireless 52

Wireless Software Review Venture Capital Technical Review 52

The Angel VC

SEPTEMBER 16, 2013

As a rule of thumb, you should aspire a payback time of 6-9 months, meaning that you spend 6-9 months' worth of subscription revenue to acquire a customer. The important message is that your customer lifetime value defines what you can spend on customer acquisition.

Scale 153

Scale Sales Hiring Startup Sales 153

User Pilot

JUNE 11, 2021

In this post, we will break down the analytics software each SaaS business needs to understand their buyer and user personas, prospects, users, and revenue metrics & company health. Product & User Behaviour Analytics Tools for SaaS. Revenue SaaS Analytics Software. Marketing analytics tools for SaaS. Conclusion.

Software Review 52

Software Review Software Social Media SaaS 52

Chart Mogul

MAY 3, 2023

It’s like trying to scoop water out of a sinking boat faster than it’s sinking.” – Parker Moore, Head of Customer Success at Vitally For early-stage companies, retention is an indicator of product-market fit. “If If you’re an early-stage company your retention is a key sign of your product-market fit. “If

Retention 52

Retention Trends B2B SaaS 52

Incredo

DECEMBER 3, 2019

#1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. And the biggest month is December because of the Christmas season. This is the publishers’ opportunity to earn the highest ad revenues of the year.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. Monetization.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45