ChurnZero

FEBRUARY 28, 2025

You might be surprised to know that SaaS companies can learn a lot from their consumer subscription counterparts. 4: High-end sales teams Increasingly, SaaS organizations leverage inside sales teams, since selling subscriptions is easier and less of a commitment than selling enterprise software. 3: Make onboarding seamless.

SaaS Payments 52

SaaS Payments Subscription Payment Features B2B 52

User Pilot

NOVEMBER 14, 2024

What if you could boost revenue without having to invest a small fortune in new customer acquisition? Start by mapping out the key stages in the journey, for example, awareness, acquisition, activation, adoption, retention , and revenue. Start by segmenting them based on their use cases.

Strategy 105

Strategy Payment Solutions Customer Lifetime Value Payments 105

SaaStr

JULY 20, 2024

Invest Heavily in Onboarding Your typical employee takes about three to six months to get ramped. That’s a lot of time in startup land and doesn’t work, so you want to think about how to compress these onboarding times so employees hit their stride much quicker. They might even take a year to really hit their stride.

Sales Recruiting 298

Sales Recruiting Sales Hiring Scale Engineering 298

Blulogix

DECEMBER 26, 2024

By Inga Broerman Building a Competitive Edge Through Channel Partnerships In an increasingly competitive subscription economy, channel partnerships have become a beacon for businesses seeking scalable growth and sustainable revenue streams. For smaller players, the stakes are high.

Payments 52

Payments Payment Features Payment Services Scale 52

Stax

APRIL 15, 2025

For subscription-based businesses achieving consistent and predictable revenue growth is the holy grail. In fact, monthly recurring revenue (MRR) is one of the most important metrics subscription businesses should be aware of. It can also be used to calculate the customer acquisition cost (CAC) and gross margin.

Payments 88

Payments SaaS Payments Revenue Payment Services 88

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

Intercom, Inc.

JULY 1, 2019

The new SaaS model is subscription revenue-driven, which begs the question: what is a conversion today? It’s not just SaaS; subscriptions are taking over. And that’s not even the only one from Japan; there’s actually at least 18 different Japan subscription boxes. ” And that’s probably the biggest shift.

Retention 223

Retention Onboarding Subscription Payment Features 223

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers.

Acquisition 98

Acquisition Retention Customer Lifetime Value User Experience 98

User Pilot

OCTOBER 19, 2024

Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. For instance, satisfied customers are more likely to renew their subscriptions month after month with a subscription-based streaming service. What does customer satisfaction look like for SaaS businesses?

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

User Pilot

JULY 22, 2023

Customer acquisition cost vs lifetime value: which one should you prioritize? Let’s dive in to find out and also discuss how you can improve both your customer acquisition cost and lifetime value. TL;DR Customer acquisition cost (CAC) is the money a business spends on acquiring new customers.

Acquisition 94

Acquisition Customer Lifetime Value Onboarding Retention 94

Stax

MARCH 16, 2025

Acquiring new customers is significantly more expensive than retaining existing ones, with studies showing that customer acquisition costs (CAC) can be five to 25 times higher than the cost of keeping a current customer. A lack of onboarding Onboarding is critical when it comes to successful user adoption of a new product.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

Baremetrics

OCTOBER 24, 2021

For more discussion on this topic, check out the rest of the series on using the dynamic duo of Baremetrics and Stripe to automate the calculation of your customer lifetime value (LTV) , churn , and customer acquisition cost (CAC). Sign up for the Baremetrics free trial and start managing your subscription business right.

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

User Pilot

MARCH 6, 2023

What’s product-led acquisition? TL;DR Product-led acquisition (PLA) is an organic way of growing a customer base through recommendations from existing customers. The benefits of PLA include considerably lower customer acquisition costs, exponential user base growth, and lower dependence on changes in paid advertising.

Scale 98

Scale Acquisition Scaling Customer Lifetime Value 98

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. So when you think about acquisition, retention, and expansion, they all revolve around the product capabilities in a PLG motion. At the same time? The product becomes your sales team.

Scale 317

Scale Sales Hiring Sales Marketing 317

Stax

MARCH 18, 2025

However, a SaaS company providing global HR and payroll solutions may have a few hundred customers paying a monthly or annual feein other words, making recurring payments over a longer period of time. Churn is the percentage of customers that end their subscriptions within a certain amount of time. Customer acquisition cost.

Scale 117

Scale Payment Services Payments SaaS Payments 117

User Pilot

AUGUST 6, 2024

5 Stages of the B2B SaaS marketing funnel Acquisition : This stage focuses on attracting potential customers to your product through social media, SEO, and paid ads. Measure your success by monitoring metrics like activation rate, time to value , and onboarding completion rate.

SaaS Payments 103

SaaS Payments Metrics Scale Sales Funnel 103

User Pilot

JUNE 28, 2023

Sustaining user engagement throughout the entire onboarding process can feel like a task only large teams can achieve. Introducing core features, driving user activation, and maximizing retention rates after the user onboarding experience will all impact the user journey moving forward.

Onboarding 97

Onboarding SaaS Payments Payment Services Payment Solutions 97

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. This creates an acquisition treadmill with built-in natural churn.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

Intercom, Inc.

OCTOBER 16, 2019

At this level, your customer acquisition strategy needs to primarily be an organic one, based on inbound marketing, such as creating quality content that educates the market and attracts prospects to your site. The key here is to keep the cost of customer acquisition down. Goal of website. The middle ground ($5,000 p.a.

Business Model 195

Business Model Scale Pricing Payment Methods 195

User Pilot

NOVEMBER 27, 2023

Improve business valuation Your company’s valuation is tied closely to its revenue performance, especially because you’re a subscription business. It enhances your perceived value, potentially leading to more favorable investment opportunities, partnerships, or acquisition deals that drive scalability.

Payments 105

Payments Revenue Payment Features SaaS Payments 105

Blulogix

NOVEMBER 13, 2024

For MSPs and SaaS companies, offering discounts on recurring subscriptions can have a long-term impact on profitability. Here’s how margin analysis helps: Assessing Long-Term Profitability : For subscription-based models, the impact of discounts and free trials can extend well beyond the initial sale.

Customer Lifetime Value 59

Customer Lifetime Value Compensation Subscription Payment Features 59

Totango

AUGUST 5, 2022

A client onboarding questionnaire helps you gather the information you need for excellent client relationships that promote long-term loyalty. What Is a Client Onboarding Questionnaire? A client onboarding questionnaire is a list of discovery questions administered to a new client to help you better serve their needs.

Onboarding 89

Onboarding Technical Review Software Review B2B 89

ChurnZero

MAY 23, 2025

But in a subscription economy, the reality is that its far more than that. Even if you’re crushing expansion targets, weak GRR indicates foundational problems – often in onboarding, support, product adoption, or customer alignment. Its easy to think of CS as a retention function. Often, youll find stark differences.

Customer Success 52

Customer Success Metrics Revenue Scale 52

Intercom, Inc.

NOVEMBER 11, 2021

For Samuel Hulick , a UX consultant and one of the biggest authorities out there on user onboarding, that means thinking less about the product itself and more about how to get users the results they’re after. We had them on the podcast way back in 2016, and they’ve even been a guest contributor to our book Intercom on Onboarding.

Onboarding 254

Onboarding Sales Hiring Sales Recruiting Underperforming Technical Team 254

FastSpring

APRIL 1, 2021

Because the ultimate goal of using free trials for acquisition is to increase the number of paid users, your program’s success is based on looking at how often people upgrade from a free plan to a paid one. It is a concrete way to optimize customer acquisition. It provides insights into product functionality and onboarding.

Payment Solutions 138

Payment Solutions SaaS Payments Payment Methods Strategy 138

FastSpring

SEPTEMBER 2, 2020

Depending on what calculation you use, LTV can paint an honest picture of whether your customers are spending and staying long enough to cover acquisition costs and hopefully—make you a profit. Tracking your LTV/CAC ratio allows you to spend the right amount on customer acquisition while still making a profit.

Scale 148

Scale Payment Methods Payments SaaS Payments 148

User Pilot

OCTOBER 18, 2023

In this guide, we’re going to go over what the CAC payback period is, why it’s worth calculating, and how to reduce your customer acquisition costs altogether! TL;DR The customer acquisition cost (CAC) tracks the amount your business spends to acquire each customer (with an industry average of $702 for SaaS companies).

Customer Lifetime Value 105

Customer Lifetime Value Acquisition Retention Churn 105

Chart Mogul

JANUARY 9, 2025

Onboarding Once the contract is signed, its time to get the new customer up and running. Onboarding is all about setting customers up for success with your product, and it can look different depending on the complexity of the solution. Managing the customer onboarding process within ChartMogul CRM. But how do you do that?

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

Clouded Judgement

SEPTEMBER 6, 2024

To fund significant customer acquisition costs to capture market share. The first assumption is that at the end of the rapid customer acquisition spend you will end up as the monopoly or duopoly leader (with, importantly, pricing power). Organizations can only effectively onboard so many people in a year.

Cloud 167

Cloud Scale Venture Capital Sales Hiring 167

Totango

MARCH 19, 2021

The traditional customer journey infographic envisioned the customer’s experience from a sales and marketing standpoint, visualizing a funnel marking the steps from a lead acquisition through a sale, also known as the buyer’s journey. Keep in mind that onboarding can also begin in the presales process.

Sales Recruiting 126

Sales Recruiting Onboarding Branding Retention 126

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Acquisition Payment Solutions 105

Stax

AUGUST 26, 2024

The year 2024 is a special one for everyone at Stax because we’re celebrating a decade of transforming the payments industry and supporting our merchants and partners with innovative technologies and unwavering support. From multiple acquisitions to leadership changes, the company has continuously evolved.

Payment Services 88

Payment Services Merchant Services Stax Payment Solutions 88

User Pilot

JULY 28, 2024

The benefits of free trials include reducing acquisition costs , increasing conversion rates , and building credibility with your target audience. Products that are expensive, target a narrow/specific market or are struggling with high acquisition costs are ideal candidates for free trials. Get your Userpilot demo today to get started.

SaaS Payments 98

SaaS Payments Payment Methods Payment Services SaaS 98

User Pilot

MAY 30, 2025

For example, a customer acquisition cost (CAC) of $12 per install may seem impressive at a glance. Put user acquisition costs together with customer lifetime value ($8) and 30-day retention (22%), and itd suddenly be clear that youre bleeding money on users who vanish before covering acquisition costs. Subscriptions?

Payment Solutions 104

Payment Solutions Mobile Payments Payment Methods 104

User Pilot

JULY 31, 2024

The onboarding checklist completion rate measures the percentage of new users who finish all tasks on the onboarding checklist. CAC ( Customer Acquisition Cost ) measures the total cost of acquiring a new customer, including marketing, sales, and related costs. Guide users to activation events with onboarding flows.

Metrics 104

Metrics Customer Lifetime Value Onboarding Acquisition 104

Payrix

JANUARY 30, 2024

While the decision to embed payments was an easy one, the process of choosing payment options that meet ever-evolving customer needs is ongoing. Durrett explained that Storable is the culmination of several best-in-class acquisitions, including multiple software companies, a marketplace company, and a couple of insurance companies.

Payment Services 130

Payment Services Payments Merchant Services Payment Solutions 130