Acquisition Marketplace as a Service Product Marketing Sales 
SaaSOptics
MAY 19, 2022
What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy? Plain and simple.
Casey Accidental
JANUARY 23, 2019
They have also heard about marketplaces that have given all of the power to the supply, and also marketplaces where supply has no power. These issues usually arise in two areas, which particularly, but not exclusively, affect marketplaces. When I enter a city or country, who is in charge of that market’s success?
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Casey Accidental
OCTOBER 18, 2021
In the Reforge Product Strategy course, we teach that there are four different types of product work : Feature development: adding new things to the product that improve value proposition e.g. Uber’s Split Fare. Product/market fit expansion: adding totally new products that create new value propositions e.g. Uber Eats.
ProfitWell
MAY 21, 2019
Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. What is Product Market Fit?
Casey Accidental
OCTOBER 24, 2022
Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.
OPEXEngine
FEBRUARY 22, 2022
An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.
Hitenism
DECEMBER 26, 2016
Looking in hindsight over the past decade, it’s now unimaginable to think about how easy it used to be for a SaaS business to grow fast by just executing really well in sales or marketing. You were able to grow for longer before you really had to have a product people love. Sales has become a saturated channel.
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