SaaStr

MAY 15, 2024

A lot of you reading SaaStr are probably more B2B SaaS oriented and may not be paying attention to the consumer market, but it’s already massive and is continuing to grow quickly. In this week’s Workshop Wednesday, RevenueCat CEO Jacob Eiting and Growth Advocate David Barnard share their annual State of Subscription Apps report with us.

Subscription 277

Subscription Payment Features B2B Mobile 277

Tom Tunguz

JANUARY 9, 2013

Because of the competition, tablet prices are plummeting - I saw a $49 7inch tablet ( and some were giving Nexus 7s away for free with subscription. Clearly, the market winners will pursue the last option. The fastest path to that end for incumbents is acquisition of startups like these. LG has copied each Samsung model.

Startup 100

Startup Outsourced Development AWS Marketing 100

SaaStr

SEPTEMBER 12, 2019

After that I went and led go-to-market at Parse. At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. Its product drives the acquisition, retention and expansion. When I started, they only had voice.

Investment 101

Investment Underperforming Technical Team Sales Hiring Software Review 101

OPEXEngine

JUNE 29, 2020

Think of it this way: most SaaS companies have high customer acquisition costs, as you have to invest heavily in sales and marketing in order to realize high growth. These companies aren’t likely to become the market leader anytime soon, but at least they can turn over a decent amount of revenue due to their higher profit margins.

Benchmarks 52

Benchmarks SaaS Sales Hiring Scale 52

OpenView Labs

JANUARY 29, 2020

HubSpot now offers freemium versions of their CRM, Marketing and Sales products. CEO Brian Halligan describes their revamped go-to-market motion as “ a flywheel where the customers are the main driver that pulls new prospects in ” and boasts that half of HubSpot’s new customers use the free product before they buy. Find out here.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

OPEXEngine

OCTOBER 17, 2019

SaaS vendors delivering subscriptions as well as professional services typically have gross margins between 60-70%. High gross margins together with high customer retention rates for a SaaS company at scale contribute to higher valuations, up to 20X or even 30X revenues in today’s market.

Scale 40

Scale SaaS AWS Revenue 40

OpenView Labs

FEBRUARY 11, 2021

Offering free usage is par for the course as a SaaS customer acquisition strategy. In other words, if customers are purchasing the product only because of price, either you’re in a commodity market or your feature set lacks competitiveness. Most subscription plans have it. Look at spoilage as a loan from the customer.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

Sylvia Ng

FEBRUARY 17, 2016

Job Requirements – Marketing Experience. Marketing or related field a plus. 3+ years of experience in product management, user acquisition marketing or similar fields. JOB REQUIREMENTS – MARKETING EXPERIENCE. Minimum 5 years digital marketing experience. Job Requirements – Education.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Intercom, Inc.

DECEMBER 13, 2018

Once you know exactly what you do well – what you do better than any competitor on the market – you can accelerate. I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SmartKarrot

JANUARY 18, 2021

And to look further, their subcategories are the below ones: Scaling Increase number of customers Diversify products Lower customer acquisition cost Optimize online performance. For any company to grow, it has to acquire more customers by reaching the right product/market fit. Reduce customer acquisition cost.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. Companies build a deep understanding of how they achieved product/market fit in the first market, and make as few tweaks as possible to adapt the product/market fit to these adjacent audiences.

Payments 113

Payments Scale Payment Solutions Technical Review 113

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Because it depends highly on the product, on the market, what the founders want to do with the company, and on the different types of markets here.

SaaS Payments 244

SaaS Payments Metrics Payment Methods Scale 244

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. So, we saw them and worked with them to develop that enterprise route to market.

Scale 215

Scale Leadership Strategy Technology 215

Chart Mogul

DECEMBER 22, 2021

Our mission is to build the world’s most powerful subscription analytics platform for the SaaS community. Building the leading subscriptions analytics platform means listening to our customers, and implementing changes to the product that bring them the most value. This year, we also migrated ChartMogul to AWS cloud.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. In this top-rated session Dharmesh Shah, cofounder and CTO of HubSpot, shares how he and his co-founders broke all of the “rules” and ended up creating an entirely new category of marketing software.

Part-Time VPE 239

Part-Time VPE Technical Cofounder CTO Hire New CTO 239

SaaStr

JULY 1, 2020

I’m looking at it and I’m like, “Who’s got the Wall Street Journal subscription? She’s one of the best marketing leaders I’ve known. There’s customer acquisition, and then, there’s your existing customers. We can save companies $100,000 on their AWS bill. Which department?

Merchant Services 187

Merchant Services Scale Sales Recruiting Sales 187

Outseta

JANUARY 20, 2020

I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Baremetrics

FEBRUARY 19, 2018

Sales & Marketing. one related to selling your main product such as subscription services, and another for billings from your onboarding/consulting sales. Sales & Marketing. Next, we set up your Sales & Marketing (S&M) costs. that will fit the use case of most small to medium SaaS startups. Engineering.

Startup 81

Startup DevOps as a Service Customer Lifetime Value SaaS 81

Unbounce

JULY 30, 2019

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. There’s just too much at stake not to. Let’s face it.

Scale 111

Scale Branding Underperforming Technical Team AWS 111

SmartKarrot

JANUARY 18, 2022

Based on this, it can be said that Indian-origin SaaS companies could capture an 8% to 9% share of the international SaaS market. Instead of marketing, Zoho invests in R&D and customer service. Found by Manohar Chapalamadugu in 2013, Agile CRM is an Indian SaaS company known for its sales and marketing solutions designed for SMBs.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Hang Black.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 40

Scale Startup Technical Review Software Review 40