User Pilot

AUGUST 6, 2023

A consistent omnichannel customer experience can improve satisfaction , build loyalty , drive acquisition, increase retention , boost LTV, and help you make data-driven decisions. User acquisition. Promotional emails are consistent with the information on your pricing pages. Higher retention. Increases LTV.

Investment 90

Investment Banking Social Media Customer Lifetime Value 90

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. And that takes us to the next marketing trend… 2.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStr

DECEMBER 30, 2022

Not all products are made for enterprise customers. Instead, focus on understanding your target market. . The best way to achieve product-market fit is to study your audience as early as possible and comprehensively overview customer segments in your niche. It’s a waste of time to try to get everyone interested.

Scale 188

Scale Scaling Revenue Enterprise 188

SaaStr

JANUARY 24, 2024

From an R&D perspective, they invested in what they called vertical solutions to support those new use cases. So, Calendly decided to invest in going Enterprise. Kate has a simple framework for going upmarket: Product, People, and Process. From a product standpoint, you might think you have product market fit.

Scale 216

Scale Sales Hiring Scaling Revenue 216

Tom Tunguz

OCTOBER 7, 2015

During a typical diligence process, we will interview customers and might ask them questions like these: How did you hear about the product? We’re looking to understand what customer acquisition mechanisms are working for the company, and if they are consistent with the company’s perceptions.

Product Marketing 159

Product Marketing Development Team Review Software Review Startup 159

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. Before that, I was at a company called Grasswire, and in both of those companies we had to acquire customers for about 1/10th the price of our competitors. We did everything we could to force it.

Acquisition 137

Acquisition Software Review Payment Methods Marketplace as a Service 137

Casey Accidental

NOVEMBER 28, 2023

After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. Specifically, how do I get this product I know is valuable in the hands of everyone it can be valuable to. This can be new growth loops for the same product, or entirely new products.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

User Pilot

JUNE 20, 2023

Once you launch the MVP, you can use product usage data and customer feedback to inform further iterations. As you’re getting ready to launch the MVP, make sure to develop a robust go-to-market strategy to drive customer acquisition and revenue generation. Is it the best way to invest the resources?

Underperforming Technical Team 96

Underperforming Technical Team Social Media Scale Interviewing 96

SaaStr

APRIL 25, 2019

Thanks so much everyone for joining us for our fireside chat today, disrupting the desk phone: how and why we made a $50 million acquisition. Jessica Lin : So we’ll chat more about analogy, really milk that, and again, you’ll hear, especially throughout this session why this is not really a story about just one acquisition.

Acquisition 149

Acquisition Technical Review Systems Review AI 149

SaaStr

APRIL 2, 2023

Mistake: Not scaling based upon leading indicators We’ve had 3 periods in history where we scaled up way too fast: Early on, when we thought the enterprise opportunity for Gainsight’s Customer Success product was huge after closing *1* enterprise deal! Invest in back-office systems early. For this one deal, we just need to do X.

Sales Hiring 254

Sales Hiring Scale Scaling Customer Success 254

User Pilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Software Review 98

Software Review Outsourcing Services SaaS Sales Hiring 98

Casey Accidental

FEBRUARY 26, 2024

In my recent essay about second products , I talked about how the goal of building a second product is not the traditional concept of product/market fit we’ve all been raised on regarding startups. In some ways, our goal with a second product is easier, and in some ways, much harder.

Underperforming Technical Team 63

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 63

OpenView Labs

OCTOBER 26, 2021

Prototypes might also help you gain clarity around your offering: is it packaged and priced competitively? Does your product-led growth strategy deliver on its promise to customers and prospects? . Milestone: Selecting a price. Run a pricing project. . The ultimate SaaS pricing guide. What should you charge?

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

User Pilot

JULY 4, 2023

Implement a product-led growth strategy to allow early adopters a chance to test your product without making an investment. Continue to collect customer feedback to make small iterations on a handful of users to perfect your product. Launch on Product Hunt to acquire new users. Components of product-led growth.

Scale 94

Scale Scaling Technical Review SaaS 94

OpenView Labs

AUGUST 20, 2019

But what you may not know is how dramatically the product has changed over the last twenty years, or that the company recently implemented a truly comprehensive pricing and packaging update. They shared their story of tackling pricing and packaging after ten years without any updates (something they do not recommend, by the way).

Pricing 42

Pricing Development Team Review Technical Review Software Review 42

Tom Tunguz

OCTOBER 21, 2014

These qualitative analyses provided Zendesk insight into the top five reasons users recommended product and the top five reasons users didn’t convert to customers, informative data for adjusting marketing tactics and guiding the product roadmap. In SaaS, that means the first visit is the pricing page.”

Scale 214

Scale Marketing Growth Hacking SaaS 214

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. A positive NPV indicates that the project is expected to generate more financial value than the initial investment.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

OCTOBER 15, 2023

SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. They are website visitors to a free trial, a free trial to product-qualified lead (PQL), PQL to paying users, and growth metrics conversion. Conduct NPS surveys with Userpilot.

SaaS Payments 104

SaaS Payments Payment Methods Payment Solutions Payments 104

User Pilot

JUNE 6, 2023

While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. Marketing analytics focuses on customer acquisition, conversion , and retention.

Data 72

Data User Experience Churn Retention 72

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. In order to succeed you need happy customers who do free marketing for you, otherwise customer acquisition will always be an uphill battle.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

The Angel VC

FEBRUARY 20, 2016

At that point it becomes a lot harder because the next set of customer acquisition channels will likely be much more expensive. So if you start an online shop, offer products at a loss, get listed on some of the biggest comparison shopping sites and do some affiliate marketing, you can easily get to tens of millions in revenue.

Scale 192

Scale Scaling SaaS AWS 192

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Conclusion.

Customer Lifetime Value 97

Customer Lifetime Value Retention Marketing Scale 97

SaaStr

DECEMBER 26, 2019

So data analytics, marketing customer analytics, and technology and acquisition. The second category is very interesting because this, you can translate that as the paid spend, of Facebook and what not, moving towards MarTech acquisition tools. Alice : Definitely pre-product market fit. Guillaume : Keep the mic.

Sales Hiring 150

Sales Hiring Payment Methods Payment Solutions Marketing 150

SaaStr

JULY 24, 2020

355: Despite the global pandemic, seed investing remains hyperactive amongst VCs. Satya Patel: The other thing that VCs are doing is one very important part of their jobs, and that’s meeting companies and studying markets to figure out where they might want to invest eventually. This episode is sponsored by Lightmatter.

Scale 139

Scale Finance Investment Government 139

SaaStr

NOVEMBER 2, 2019

How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. In terms of the product market fit falling apart.

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

The Angel VC

SEPTEMBER 16, 2013

If you need a field sales force to sell your product, assume that your ARPA needs to be at least $3000 per customer per month if not higher (enterprise sales). Most people would argue that you need much higher prices to make inside sales work ( including Jason M. Don't worry about scalability yet.

Scale 153

Scale Sales Hiring Startup Sales 153

OPEXEngine

FEBRUARY 22, 2022

Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies. The first option is to move up the value chain by improving product features, functionality, and quality to maintain Average Selling Price and to compete effectively with higher-end players. SMM SaaS Go-To-Market Strategy.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Intercom, Inc.

OCTOBER 8, 2020

Atlassian handles this by offering the same price to all customers – “there’s a fairness to that, I think that customers really appreciate,” Kristen says. And from the seller’s side, there’s less investment needed in nurturing leads through a lengthy pipeline, so the customer acquisition cost is lower.

Scale 205

Scale Sales Hiring Software Review Technical Review 205

Baremetrics

SEPTEMBER 24, 2019

And contrary to what’s pushed in the tech echo chamber, growth is not just about acquisition and optimization. To keep growing, a business must keep innovating both in its product and in its distribution, which can take the form of new marketing channels, new features, new products, and new markets to attract these new customers.

Strategy 100

Strategy Innovation Acquisition Customer Lifetime Value 100

OPEXEngine

MAY 18, 2021

The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Contracted expansion revenue i.e. add-ons or upgrades that affect the annual subscription price of the customer should be included. . Growth Stage – Scaling the Business, and . Enterprise Stage – Ensuring Future Growth and Relevancy.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

User Pilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

Venture Capital 52

Venture Capital SaaS Data Scale 52

OpenView Labs

APRIL 13, 2020

Pricing tiers, enterprise-level inquiries, feature gating. How a company thinks about which digital marketing channels may work is entirely dependent on how much money they make per customer or user. How much money they make per user is entirely dependent on the pricing model and how users are onboarded and retained.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & How much is a customer going to bring you over his lifespan using your product? Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. Reworking your product.

SaaS Payments 227

SaaS Payments Metrics Payment Methods Scale 227

User Pilot

JUNE 11, 2021

Next, you can track the traffic source and medium to identify which acquisition channels are bringing in the most traffic. Go to Acquisition > All Traffic > Source Medium. The pricing for Heap’s paid plans starts from $1,000 per month. FullStory doesn’t disclose their pricing information on their website.

Software Review 52

Software Review Software Social Media SaaS 52

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Do you have a pricing page on your site or do you make it up on the fly?

Business Model 195

Business Model Scale Pricing Payment Methods 195

OpenView Labs

FEBRUARY 5, 2019

A recent study by Invesp found that 44% of SaaS companies are focused on customer acquisition, as opposed to just 18% that are focused on customer retention. At launch, we are so focused on getting product-market fit, then gaining traction in the market and putting up good growth numbers. Understanding the fundamentals.

Churn 66

Churn Revenue SaaS Acquisition 66

Mucker Capital

MAY 6, 2020

But markets are cyclical, and in the wake of the COVID-19 outbreak, the venture capital landscape has changed. While many VC firms are still investing – and will throughout this crisis and beyond – the bar to raise capital has undoubtedly gone up. As an entrepreneur, there’s nothing you can do to control market conditions.

Startup 52

Startup Scale Venture Capital Sales Hiring 52