Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Neil Patel

JANUARY 31, 2022

There are an estimated 12 to 24 million e-commerce stores. Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. Selling products or services online requires a special touch.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

FastSpring

MARCH 15, 2021

With active subscribers, recurring payments are sent automatically, giving you predictable cash flow and a steady income stream. The subscription model naturally shifts your focus from customer acquisition to customer retention. Get an ecommerce partner (hint: FastSpring ) to handle your subscription management.

Payment Features 147

Payment Features Payment Services Subscription Payment Solutions 147

How To Buy Saas

DECEMBER 1, 2020

With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. In saas marketing, you generally use online marketing strategies to generate more leads and conversions in your saas business. Setup Pricing model and payment gateways.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

User Pilot

MAY 6, 2024

TL;DR A user profile is a collection of details about an individual user: their identity, roles, personal details, or behavior. They may be inspired by a user but they don’t describe one real person. Transactional data on purchases, plans, and payments enables revenue analysis, recommendations, and frictionless buying experiences.

Payment Methods 105

Payment Methods SaaS Payments Payment Solutions Payments 105

Intercom, Inc.

MARCH 22, 2018

This is part of an ongoing series of interviews about unlocking the potential of growth. Upon joining that team, I led online marketing and user acquisition growth for about a year. There are trade-offs between the two, and clearly their method won out. I was able to actually spot that during my interview process.

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

FastSpring

DECEMBER 7, 2023

“This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions. As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains.

Software Review 148

Software Review Technical Review Development Team Review Branding 148

User Pilot

JULY 28, 2024

The benefits of free trials include reducing acquisition costs , increasing conversion rates , and building credibility with your target audience. Products that are expensive, target a narrow/specific market or are struggling with high acquisition costs are ideal candidates for free trials. High acquisition costs.

SaaS Payments 98

SaaS Payments Payment Methods Payment Services SaaS 98

Sales Hacker

SEPTEMBER 16, 2019

They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity. Instead of selling face-to-face, inside sales utilizes all the communication tools that modern salespeople have at their disposal: Phone. CRM platforms.

Sales Hiring 97

Sales Hiring Scale Sales Recruiting Payment Methods 97

SaaStr

DECEMBER 17, 2019

Happy post lunch interview. Or if you’ve ever gotten a 2 cent and a 4 cent deposit into your account as you’re trying to set up direct deposit or payments transfers, that’s a pre-Plaid world. People ask if we had an acquisition strategy, we definitely don’t. Ari : You have a preference? Zach : Go for it.

Payments 213

Payments SaaS Payments Banking Underperforming Technical Team 213

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I But really excited about this interview. Jump to video.

Scale 158

Scale Sales Payment Methods Merchant Services 158

FastSpring

DECEMBER 11, 2018

For those of you who need some new ideas to boost sales, we just posted some fool-proof tactics to boost online sales here (link to the New Year Deal post). Talk to your customers – Whether you offer a satisfaction survey after a purchase or have your sales team interview key customers, getting feedback from your customers is crucial.

Payment Methods 74

Payment Methods Business Underperforming Technical Team Social Media 74

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. Interview them. They actually produced an entire documentary called "We Sign Tomorrow," detailing their acquisition of ProfitWell. Tough question.

B2B 138

B2B Technical Advisors SaaS Payments Underperforming Technical Team 138

Intercom, Inc.

AUGUST 29, 2019

I worked with Jack Welch of GE for a couple of months to get his online MBA program off the ground, and when I started my first company way back in the day, Jack came to Boston to do one of his conferences. Now at around the 51st person that we’re bringing in, it just doesn’t seem that they have the same passion that we do for the business.

Scale 172

Scale Sales Hiring Scaling Payment Services 172

FastSpring

APRIL 26, 2022

When you’ve reached this point, you could continue losing customers with no new customer acquisition and still increase your revenue (at least for a while). Quantitative Data Gathering: Website and Product Data. Qualitative Data Gathering: Surveys and Exit Interviews. Check out the interview here. What Is Churn?

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

User Pilot

MAY 8, 2024

You can identify needs through surveys , interviews, social listening, competitor analysis, user behavior analysis , and customer journey mapping. Personalize experiences for different customer segments. This not only helps in retaining existing customers but also lowers customer acquisition costs. Userpilot survey templates.

SaaS Payments 105

SaaS Payments Payment Solutions Payment Services Payments 105

User Pilot

APRIL 24, 2024

TL;DR SaaS renewals includes the process of renewing a subscription to an online-hosted software service. User retention rate measures long-term user engagement, calculated by adjusting end-period users for new acquisitions, and then dividing by start-period users. It supports MRR growth and provides consistent access to your users.

SaaS Payments 104

SaaS Payments Retention Payment Services Payment Solutions 104

User Pilot

AUGUST 10, 2023

How to use relational and transactional NPS data to drive business growth: Segment detractors and reach out to them to offer personalized help. Invite passives to interviews to learn more about their expectations. Personalized email to a detractor. Video calls work best for this sort of interview.

SaaS Payments 97

SaaS Payments Payment Solutions Software Review Interviewing 97

User Pilot

JULY 14, 2024

Here’s a quick rundown of their key tasks: Data Acquisition and Sorting : They help gather information from various sources like sales figures, customer surveys , and in-app behavior. Alternative paths : Bootcamps like General Assembly’s Data Science Immersive or online courses from platforms like Coursera (e.g.,

Artificial Intelligence 98

Artificial Intelligence Business Payments Sales Recruiting 98

Tom Tunguz

OCTOBER 24, 2021

But when I was at Google, we instituted this Great Manager Awards and I would often be the person who moderated the panel of the great managers so that they could share their best practices with other folks in the organization. Who is this person? This is when Google was pretty big, say after like 15 or 20,000 people. ” Right?

CTO Coach 165

CTO Coach Sales Hiring Sales Recruiting CTO Hire 165

User Pilot

AUGUST 15, 2023

Online marketing strategies for social media, emails, press releases, etc. KPIs like customer acquisition cost , trial-to-paid conversion rate , customer engagement score , etc. A good launch plan also identifies your target audience, online and offline channels to find them, and how best to reach them. for measuring success.

ChatGPT 98

ChatGPT SaaS Payments Marketing Social Media 98

Chart Mogul

AUGUST 30, 2019

The real-life examples of 3 companies that use online courses (that they charge a premium for) to educate customer, lower churn, and grow their revenue. The graph shows how payment plans impact usage. Online courses are a huge (and growing) industry. The problem with SaaS is getting people to see the value in your product.

SaaS Payments 55

SaaS Payments Payment Methods Scale Payment Solutions 55

Sales Hacker

NOVEMBER 19, 2018

This week on the Sales Hacker podcast , we interview Rob Lopez , SVP of Sales at Justworks , one of the fastest growing businesses focused on HR including payroll, benefits and the like. They are a phone system designed for the modern sales team. For now, let’s listen to our interview with Rob Lopez from Justworks.

Finance 72

Finance Sales Hiring Scale Outsourcing Services 72

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. Interview them. They actually produced an entire documentary called "We Sign Tomorrow," detailing their acquisition of ProfitWell. Tough question.

B2B 87

B2B Technical Advisors SaaS Payments Underperforming Technical Team 87

Chart Mogul

AUGUST 30, 2019

The real-life examples of 3 companies that use online courses (that they charge a premium for) to educate customers, lower churn, and grow their revenue. Nico is an online marketer and the founder of Launch Space. The graph shows how payment plans impact usage. Online courses are a huge (and growing) industry.

SaaS Payments 52

SaaS Payments Payment Methods Scale Payment Solutions 52

User Pilot

JANUARY 15, 2021

It’s the tools and methods you use to understand user behavior within your app. The way a user gets to a website is infinitely less complex than the ways a user can interact with a product. Interviews take even longer, and are particularly prone to subjectivity risks. Product analytics is objective. Efficiency. Efficiency.

SaaS Payments 90

SaaS Payments Payment Solutions Payments Underperforming Technical Team 90

SaaStr

AUGUST 27, 2019

As each of you have likely personally experienced, whether you’re a founder on sales, with each compensation lever you pull, there are inevitably behaviors on the sales team that get pushed. Originally we started thinking about our sales in terms of logo acquisition, because we’re looking for reference-able customers.

Sales Recruiting 158

Sales Recruiting Sales Hiring Scale Sales 158

Chart Mogul

JULY 30, 2024

Pros: Less risk averse than traditional methods. This method isn’t just funding-related; it’s about building your skills and network, so the programs can be time-consuming. In an interview with Miguel Fernández , the CEO and co-founder of Capchase explained how revenue-based financing means you can really plan ahead. Networking.

SaaS Payments 52

SaaS Payments Investment Payment Methods Payments 52

Sales Hacker

AUGUST 4, 2023

We’ve been getting a ton of question since we announced the acquisition so this week we’re going to have Max Altschuler break down the whole story. I was the eighth hire and the first person focused exclusively on scaling the sales side of the business. Buckle up, it’s a pretty wild journey. Thanks for reading The GTM Newsletter!

Scale 78

Scale Sales Hiring Sales Payments 78

Chart Mogul

DECEMBER 20, 2019

After enabling our customers to bring in data from the App Store, the Google Play integration completed our mobile analytics suite and allowed customers running mobile apps to get a complete picture of their business. I also gave an interview for Intercom’s podcast and spoke on a panel on how we operate as a remote company.

Technical Review 52

Technical Review Payment Methods SaaS Payments Payments 52

Chart Mogul

DECEMBER 20, 2019

After enabling our customers to bring in data from the App Store, the Google Play integration completed our mobile analytics suite and allowed customers running mobile apps to get a complete picture of their business. I also gave an interview for Intercom’s podcast and spoke on a panel on how we operate as a remote company.

Technical Review 52

Technical Review Payment Methods SaaS Payments Payments 52

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. Customer Success Manager: This person is responsible for customer relationships and experience as well as acting as the voice of the customer.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Outseta

SEPTEMBER 11, 2017

Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. Soren Ryherd: We build profitable customer acquisition programs using paid digital advertising. Geoff: I personally see a huge gap in the market when it comes to paid search management for start-ups.

Interviewing 40

Interviewing SaaS Payments Payments Technical Advisors 40

SaaSHolic

MAY 15, 2023

For startups, the speaker suggests focusing on how AI can drive customer acquisition and go-to-market strategy, while for large companies, creating a vision for AI is important, as well as focusing on infrastructure and skillsets and reshaping governance to deal with security and compliance issues.

Payment Methods 52

Payment Methods Blockchain Artificial Intelligence Payment Services 52

OpenView Labs

APRIL 11, 2019

My personal and professional backgrounds contributed to my tendency to see the world through many mental models. I wanted to be a neuroscientist in college because I was so interested in the combination of the scientific method and the study of human behaviors. I call this the growth pyramid. You do have to be cautious, however.

Strategy 64

Strategy Payment Solutions PayPal Underperforming Technical Team 64

Sales Hacker

JANUARY 13, 2021

It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas. Another advantage is that upfront payments usually entail larger discounts.

Payment Solutions 88

Payment Solutions Payments Software Review Enterprise 88

User Pilot

JUNE 28, 2023

Segment users by their role or goal as soon as possible to provide a personalized onboarding experience. Arlo even came up with a progressive approach to in-app messaging in an effort to reduce delinquent churn and late payments. Tips for improving the onboarding experience : Use UI patterns to draw users towards activation points.

Onboarding 97

Onboarding SaaS Payments Payment Services Payment Solutions 97