15 Effective Strategies to Reduce Customer Attrition Rate and Drive Business Growth
User Pilot
MARCH 25, 2024
TL;DR Customer attrition or customer churn is the loss of a customer(s) by a business. Understanding and limiting customer churn improves customer loyalty and the customer’s lifetime value. To calculate the churn rate, divide the number of customers lost by the total number of customers at the beginning of that period.
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