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Customer Acquisition vs Retention: What to Focus on for Product Growth?

User Pilot

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

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How to Build a Churn Prediction Model to Predict Customer Churn

User Pilot

As your business grows and your focus shifts from acquiring new customers to retaining existing ones, churn prediction becomes an invaluable tool in your toolkit. Accurate churn prediction models help you improve the customer experience and prevent voluntary customer departures. What is churn prediction? Churn is expensive.

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Customer Retention vs Acquisition Cost: Which One Should You Focus?

User Pilot

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers.

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Too Many Churned Users? How to Minimize Churn in SaaS

User Pilot

Churn is the enemy of product growth. A churned user means lost future revenue and a waste of the resources it took to acquire them. How do you lower your churn rate and make sure all your users stick around? In this article, we’ll show you: What customer churn is and why it matters. Let’s get started.

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Why Product Led Growth is a Customer Success Responsibility

As the eyes and ears of an organization, Customer Success can drive acquisition, expansion, and retention. But without a clear understanding of a product’s capability, or the value it creates for customers, churn is unavoidable.

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Customer Advocacy through Customer Support: Lower Churn, Higher Loyalty

Groove HQ

Customer acquisition is difficult. Its costs time and money to get a new customer and if they churn quickly, your LTV suffers and suddenly your can not afford such CAC’s as your competitor can. Not just have them […] The post Customer Advocacy through Customer Support: Lower Churn, Higher Loyalty appeared first on Groove Blog.

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Average Customer Acquisition Cost: Benchmark by Industry and How to Improve It

User Pilot

Are you trying to find your business’s average customer acquisition cost? And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.