OpenView Labs

SEPTEMBER 17, 2019

This week we released our third annual Expansion SaaS Benchmarks report. But benchmarks alone are not enough. We’ve got to make the leap from benchmarks to action. Here’s our advice on how to use the benchmark data to grow even faster in 2020. Lack of segmentation leads to weak product-market fit.

Benchmarks 41

Benchmarks Underperforming Technical Team Scale SaaS 41

Baremetrics

OCTOBER 9, 2021

But what happens if your churn rate is significantly higher than what your direct competitors are benchmarking? In other words, if you fixed the specific issue(s) that made customers in that bracket leave, would their collective LTV justify the additional costs in development and overhead? What can you do to reverse this trend?

Retention 114

Retention Underperforming Technical Team Churn Acquisition 114

Sales Hacker

SEPTEMBER 13, 2021

” It remains distressing if teams continue with this knowledge and run the same marketing activities over and over again. The ICT products for marketing automation are much more mature and developed with the marketing process in mind. But marketing teaming up with finance and operations? The return on marketing is unknown.

Underperforming Technical Team 93

Underperforming Technical Team Marketing Sales Finance 93

Baremetrics

OCTOBER 18, 2021

These industrious developers have even developed apps to calculate, track, and project all manner of metrics for Shopify shopkeepers, in addition to apps targeted at every other need imaginable. Baremetrics can calculate MRR for Shopify Partner Apps One of the most important metrics is monthly recurring revenue ( MRR ).

Outsourced Development 98

Outsourced Development Underperforming Technical Team Churn Systems Review 98

Sales Hacker

MARCH 24, 2021

The key to unlocking a stronger opportunity pipeline and an increase in qualified leads is a unified, cohesive marketing and sales team. Only 46 percent of business owners describe their marketing and sales teams as “highly aligned,” meaning it’s time to get back to the drawing board for the other 54 percent.

Marketing 104

Marketing Sales Underperforming Technical Team Metrics 104

OPEXEngine

AUGUST 9, 2022

By benchmarking critical go-to-market KPIs, like the Magic Number – which measures how many new dollars of revenue growth are obtained getting from your sales and marketing investment compared to your competitors. Yet too many sales teams use outdated practices in making account and territory assignments.

Scale 59

Scale VP of Engineering Payment Services Underperforming Technical Team 59

OPEXEngine

NOVEMBER 21, 2019

During the annual budget and planning process, SaaS Finance leaders focus on making sure that resources are allocated appropriately across the company so the company achieves its performance goals – usually revenue and profitability goals – for the upcoming year. Magic Number. The larger the company, the higher the multiple, ie.,

Sales Hiring 45

Sales Hiring Underperforming Technical Team Scale Customer Lifetime Value 45

User Pilot

FEBRUARY 10, 2022

However, it’s often easily overlooked and confused with customer acquisition. During customer acquisition, a user decides to try out your product for the first time. Moreover, adopted customers are the perfect targets for your revenue expansion strategy via upsells, new features, and cross-sells. Source: Mixpanel.

Customer Lifetime Value 95

Customer Lifetime Value SaaS Underperforming Technical Team Software Review 95

User Pilot

AUGUST 15, 2021

While customer acquisition is important, if you're unable to keep user engagement up, you've built a leaking house that will drown everyone in it! Measure engagement by acquisition channel to optimize your acquisition strategy and focus on the one with the most engaged users.

Engagement 98

Engagement Metrics Scale SaaS 98

ProfitWell

NOVEMBER 12, 2019

Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Acquisition. What does your revenue look like?

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

User Pilot

AUGUST 31, 2023

While you can only view the user cohort changes in Heap, GA4 allows you to analyze retention by seeing differences in active users, event count, transactions, or purchase revenue. The tool is still under development, so there are a number of known issues that can cause problems for users. Cohort analysis in GA4. Heap integrations.

Software Review 86

Software Review Technical Review Underperforming Technical Team Retention 86

User Pilot

AUGUST 31, 2023

While you can only view the user cohort changes in Heap, GA4 allows you to analyze retention by seeing differences in active users, event count, transactions, or purchase revenue. The tool is still under development, so there are a number of known issues that can cause problems for users. Cohort analysis in GA4. Heap integrations.

Software Review 59

Software Review Technical Review Underperforming Technical Team Retention 59

Baremetrics

JANUARY 24, 2021

The benchmark customer churn for SaaS for SMBs is 5%. Revenue churn vs. customer churn Up until January 2020, almost all of our growth over the past 5 years had been generated through a pretty traditional sales-led growth strategy. This means that our revenue churn was very low. At 19.20%, we were dramatically off-base.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. Finally pre-Salesforce, Dave was CEO @ MarkLogic where he grew the team from 40 to 240 and revenues from $0 to an $80m revenue run rate.

Sales Hiring 141

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 141

OpenView Labs

JANUARY 29, 2020

Not satisfied with reaching $1 billion in annual revenue, Atlassian furthered its commitment to product led growth by jumping on the freemium bandwagon. Is freemium an effective lead generation, conversion, and revenue driving strategy for your recurring revenue-based business? Freemium benchmarks. 10 Questions To Answer.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

ProfitWell

NOVEMBER 1, 2019

Align team incentives around retention. Sales teams like to track dollars in the bank each month. Meanwhile, product teams are busy tracking how many features they've delivered and story points they've completed. Meanwhile, product teams are busy tracking how many features they've delivered and story points they've completed.

Retention 56

Retention Strategy Underperforming Technical Team SaaS 56

SaaStr

JUNE 4, 2019

If you take the time to listen, understand and act on what your customers are thinking and feeling, you’ll create an army of advocates and drive topline revenue growth for good measure. You have to be listening to customer feedback and incorporating that as you’re developing your messaging, your positioning, your product names.

Sales Recruiting 168

Sales Recruiting Scale Underperforming Technical Team Pricing 168

Baremetrics

MAY 7, 2019

Company C was funded by pre-orders from customers, a friends and family round, and then through revenue-based financing for a period of time. Choosing the right combination of funding for your business is just as fundamental as choosing the right co-founders (or not), the right market, the right product, and the right team.

Finance 111

Finance Startup SaaS Payments Payment Methods 111

OpenView Labs

JANUARY 8, 2020

HubSpot’s founding notion was based on a similar seismic shift (Outbound > Inbound) and to kickstart our exploration into this new PLG motion, we spun up a new team that I worked on which sold our CRM and Sales products. We had our own management structure, product teams and a small sales/CS function attached to our new Sales tools.

Strategy 41

Strategy Sales Hiring Underperforming Technical Team Compensation 41

Sales Hacker

SEPTEMBER 4, 2018

Gain a new customer, you increase revenue. An Accenture study found that the cost of customer attrition due to poor customer service in the U.S. Bain & Company found that companies providing excellent customer experiences grow their revenues 4-8% better than market average. Drive revenue. alone was at $1.6

Customer Success 56

Customer Success Scale Technical Review Systems Review 56

The Marketing & Growth Hacking Publication

FEBRUARY 21, 2019

Preparing for the future As an app marketer in 2019, the best way to prepare for mounting competition and further technological transformation, is to embrace a curious outlook, a dynamic approach, and an obsession with both professional and performance development. trillion hours by 2021. Your review presence will also have a big impact.

Mobile 40

Mobile Marketing Growth Hacking Technical Review 40

Outseta

AUGUST 23, 2017

You can’t have a top down budget created by an executive team and approved by the board, while also having self managed teams that are empowered to make decisions by sensing and responding to what the market and the business is telling them. What sort of revenue growth will our investors be happy with?

Forecasting 52

Forecasting Scale Underperforming Technical Team Technical Review 52

Totango

JULY 1, 2022

Finally, we’ll show you how you can leverage customer loyalty to promote B2B referral programs that expand your customer base and increase your revenue. In a nutshell, customer loyalty plays a pivotal role in helping B2B SaaS companies maintain and grow revenue. What Is Customer Loyalty?

B2B 107

B2B B2C Underperforming Technical Team Business 107

User Pilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. Develop creative “what-if” scenarios to design potential blue ocean offerings.

Strategy 65

Strategy Technical Review Business Innovation 65

ProfitWell

SEPTEMBER 20, 2019

So you’ve built a sales strategy that, from top to bottom, from development to launch, looks just about perfect — buyer personas are defined down to the brand of T-shirt they’d normally wear, very good alignment on sales goals has been established through the company, and your understanding of your sales funnel is solid.

Revenue 45

Revenue Management Sales Funnel Underperforming Technical Team 45

Sales Hacker

OCTOBER 13, 2020

Managing a technical team as a non-technical person [24:13]. Okay, it’s not that easy, but Sapper Consulting has built REGIE to keep the promise of sales enablement alive and keep your team doing what they do best, which is winning. Do you create broader richer data sets and sell those back to companies for benchmarking purposes?

Marketplace as a Service 94

Marketplace as a Service CTO Hire Sales Recruiting Data 94

User Pilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. Develop creative “what-if” scenarios to design potential blue ocean offerings.

Strategy 52

Strategy Technical Review Business Innovation 52

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything. Speed is everything.

Underperforming Technical Team 165

Underperforming Technical Team Scale Benchmarks Sales 165

Sales Hacker

OCTOBER 7, 2021

Never believe that doubting yourself is a bad thing. That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. Invest in your development internally and externally. Hang Black.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

User Pilot

MARCH 11, 2024

Let’s look at the most common scenarios where Mixpanel is NOT the right tool for your user onboarding needs and you should be looking into using a different one: You need better customer support : Mixpanel has been criticized for its poor customer service. Get a Demo 14 Day Trial No Credit Card Required What is Mixpanel?

Software Review 52

Software Review Retention Technical Review Systems Review 52

SaaStr

JULY 30, 2020

What are the core metrics founders should measure to determine the effectiveness of their reps and sales teams? So if you think about those earliest steps, so A, identifying the pain point in the market, B, validating it, those are kind of like customer development, customer research. We only have an engineering team.”

Part-Time VPE 198

Part-Time VPE Scale Sales Recruiting Sales Hiring 198

User Pilot

MARCH 11, 2024

Let’s look at the most common scenarios where Mixpanel is NOT the right tool for your user onboarding needs and you should be looking into using a different one: You need better customer support : Mixpanel has been criticized for its poor customer service. Get a Demo 14 Day Trial No Credit Card Required What is Mixpanel?

Software Review 52

Software Review Systems Review Technical Review Pricing 52

ProfitWell

DECEMBER 3, 2019

Going into the pursuit of funding without a plan can lead you nowhere—or, even worse, leave you saddled with a funding plan that’s bad for you and your business. Injecting cash into a venture without a clear strategy, revenue, or proven product-market fit can lead to all sorts of problems: Investor expectations can become overwhelming.

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

OPEXEngine

FEBRUARY 4, 2020

Today we’re taking a deep-dive into one of the most crucial SaaS metrics around: customer acquisition cost (CAC). HOW TO CALCULATE CUSTOMER ACQUISITION COST. Customer acquisition cost is designed to tell you how much you need to spend to acquire a single new customer. 5,000 + $5,000) / 10 = $1,000. 3,000 : $1,000.

Acquisition 45

Acquisition Underperforming Technical Team Metrics Customer Success 45

ProfitWell

MARCH 11, 2020

For years, aggressive customer acquisition strategies have dominated the marketing space. Why spend all of your time and energy creating costly customer acquisition-focused marketing campaigns if you aren't going to spend time keeping them around? Where is the revenue leakage happening? How fast is it happening?

Retention 52

Retention Metrics SaaS Payments Underperforming Technical Team 52

ProfitWell

MARCH 23, 2020

The less time you have to track this, the more time you’ll be scrambling to get new customers and waste valuable company resources on acquisition. Monthly Recurring Revenue is fantastic for forecasting what you’ll be bringing in this year. It also serves as a great indicator of revenue growth or decline. Customer LTV.

Subscription 85

Subscription Payment Features Metrics Business 85

User Pilot

OCTOBER 18, 2023

Focusing on retention – that is, keeping your current customers for longer – can have a disproportionate impact on your revenue compared to new customers acquired. The best ways to promote customer retention differ depending on the stage of development your SaaS is at. You should always be focusing on trying to retain customers !

Retention 52

Retention Strategy SaaS Customer Lifetime Value 52