CustomerSuccessBox

SEPTEMBER 2, 2021

Customer Acquisition Cost (CAC) can be calculated by dividing all the Marketing and Sales costs required to acquire a new customer within a specific time. CAC is an important metric for growing businesses to determine profitability and efficiency. An average SaaS business spends 92% of their first-year revenue on customer acquisition.

Acquisition 52

Acquisition Payments Scale SaaS Payments 52

User Pilot

OCTOBER 31, 2023

Free trials can impact cash flow and revenue generation, especially if a significant portion of trial users don’t convert into paying customers. This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time.

SaaS Payments 74

SaaS Payments Payment Methods Strategy Payment Solutions 74

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I Set up a demo or try it out for yourself. Jump to video.

Scale 147

Scale Sales Payment Methods Merchant Services 147

CustomerSuccessBox

OCTOBER 21, 2021

The success of your business goes hand in hand with the success of your customer. For so many years, SaaS has focused so strongly on the acquisition that they have been blind to other aspects of the customer journey. This is highlighted by the fact that the onboarding process is when 50% of the churn happens. million dollars.

Payments 52

Payments Customer Success SaaS Payments Revenue 52

CustomerSuccessBox

MARCH 25, 2021

Unlike the traditional business model, where once the opportunity is marked closed-won, it’s time to celebrate, but when it comes to SaaS, the acquisition is not the end game. In B2B SaaS you spent anywhere between 1 – 3X times the Annual contract value (ACV) as your Cost of Acquiring the Customer (CAC).

Retention 52

Retention SaaS Payments B2B Business 52

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Retargeting.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Subscription Flow

NOVEMBER 17, 2023

In this blog, keeping these concerns and this specific context in mind, we will go over firstly an understanding of what SaaS customer journey is, see the specifics of B2B SaaS customer journey , before going over a short guide of steps to follow for the perfect Customer journey SaaS. What is SaaS customer journey?

SaaS Payments 52

SaaS Payments SaaS Payments Payment Services 52

BrightBack

JANUARY 17, 2022

We started Brightback in 2018 with a vision to automate customer retention for digital subscriptions to improve the consumer experience throughout the journey, deliver measurable revenue ROI to the retention manager via Brightback’s churn deflection funnel, and free up product managers to focus on core services and acquire more customers.

Payments 59

Payments Payment Methods Payment Features Payment Solutions 59

OpenView Labs

JANUARY 29, 2020

The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. They also better understand how to measure the success of freemium and strategies to convert free users into paying customers (hint: product qualified leads are your friend).

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

Hull

SEPTEMBER 19, 2019

We’ve compiled a list of common B2B use cases along with links to our related resources pages with tactical takeaways to get up-and-running in no time. Acquisition. Attribute revenue to marketing programs: A CDP can track any and every online and offline touchpoint that your prospects have with your company. Activation.

Scale 60

Scale B2B Payment Methods SaaS Payments 60

Chart Mogul

JUNE 9, 2023

New business is the slowest it’s been in years. Despite this, how companies approach growth strategies has fundamentally shifted. Logo acquisition is harder: upselling and retention are crucial. In the next section, the live panel covers some strategies to protect you from getting cut out of your client’s tech stack.

Trends 52

Trends SaaS Payments Payment Solutions 52

SaaStr

DECEMBER 26, 2019

This session weighs the options to create the right combination for your martech strategy. I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right?

Sales Hiring 147

Sales Hiring Payment Methods Payment Solutions Marketing 147

ProfitWell

MAY 21, 2020

Click below to get the complete ProfitWell Index for B2B or DTC. How B2B and B2C companies can insulate themselves. For SaaS specifically, because most companies follow a recurring revenue model with long-term relationships, it's extremely difficult to acquire new customers. How can B2B and B2C companies insulate themselves?

Subscription 68

Subscription Payment Features SaaS Payments Data 68

OPEXEngine

AUGUST 9, 2022

By benchmarking critical go-to-market KPIs, like the Magic Number – which measures how many new dollars of revenue growth are obtained getting from your sales and marketing investment compared to your competitors. A Bain survey of 870 B2B executives worldwide shows the extent of the challenge. Amplify low-cost sales channels.

Scale 59

Scale VP of Engineering Payment Services Underperforming Technical Team 59

Chart Mogul

FEBRUARY 22, 2022

The chart below shows the median Customer churn by a companies average revenue per account (ARPA) per month. As a reminder, ARPA is the average revenue per account i.e. average MRR across all your customers. Below is the data for monthly customer churn rate split by monthly recurring revenue (MRR) band. for <$10k MRR, 4.6%

Churn 52

Churn Payments Subscription Payment Features 52

ProfitWell

MAY 8, 2020

Listen wherever you get podcasts: How is B2B SaaS growth trending over time? ??7 How are churn and new revenue trending over time? Now, what's happening in B2B SaaS news? Jay Nathan , B2B SaaS retention, expansion, and scaling expert, says: “We are all in sales.”. I'll tell ya just why.). 7 day +0.41% | ?? 90 day +3.31%.

Scale 52

Scale Payment Solutions Payments SaaS Payments 52

Intercom, Inc.

NOVEMBER 23, 2022

The process of an acquisition is, more often than not, a black box. Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. Then, came integration.

Acquisition 118

Acquisition Payments Payment Methods Scale 118

SaaSX

FEBRUARY 28, 2021

In the simplest terms, capital efficiency means growing profitably , without overinvesting to land customers and drive revenue. The rule of 40 states that at scale, a company’s revenue growth rate plus its profit margin should be at least 40. Revenue per Employee. That’s a revenue treadmill. Churn Rate.

Payment Solutions 52

Payment Solutions Software Review Software Payments 52

ProfitWell

JUNE 15, 2020

How are churn and new revenue trending over time? MRR gain is new revenue from either acquired customers or upgrades in a given month. MRR loss is churn, or lost revenue from cancellations or downgrades. This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

Valuize Consulting

AUGUST 17, 2020

This is why you should stay away from unsustainable hail-mary tactics to reduce churn in your business. Deferred payment terms on subscription renewals, additional discounts, free professional services—these offers might work now, but can you afford to keep applying them next quarter or next year? These customers will churn.

SaaS Payments 40

SaaS Payments Churn Payment Services Payments 40

Sales Hacker

AUGUST 7, 2020

Head of Strategy, People & Change. Sales Manager, SMB New Business Acquisition. Managing Partner- Business Sales. Director Sales Strategy. Team Leader, Business Development. Team Lead – New Business. Senior Vice President, Strategic Sales & Revenue. Predictable Revenue Inc.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

SmartKarrot

JUNE 3, 2021

Most of the successful SaaS businesses are built on partnerships. These partnerships can bring better revenue to a business. This article explores all about B2B SaaS partnership programs- what they are, why they are important, types of SaaS partner programs, how to engage with partners, and how to build a plan around it.

SaaS Payments 10

SaaS Payments B2B Payments SaaS 10

ProfitWell

JULY 23, 2020

Many of these metrics are intersectional with B2B and SaaS because they reveal important data all businesses need to know. Lifetime value determines how long a customer will stay with your company and how much revenue may be generated during that time. AOV = Total revenue/number of orders. Customer Acquisition Cost (CAC).

Payment Methods 56

Payment Methods Metrics SaaS Payments Customer Lifetime Value 56

ProfitWell

OCTOBER 16, 2019

Some companies report revenue churn, others only share customer or user churn numbers, and often there’s no distinction between whether churn numbers are annual or monthly. I mean, just take a look at all these different surveys: A 2018 KBCM Technology Group survey reported a median annual revenue churn rate of 13.2% Image via Recurly.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

ProfitWell

MARCH 3, 2020

Then, we hear from Kyle Poyar over at OpenView on bringing sales into a self-service business. And finally, the evolution of B2B SaaS billing. Kyle Poyar , VP of Marketing Strategy over at OpenView , shared his expertise with me on sales, particularly regarding his piece on the OV blog: Your Product Sells Itself. Now Hire Sales.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

ProfitWell

MARCH 12, 2020

But since there are so many to choose from—we’re talking Nuuly, Haverdash, Stitch Fix, the list goes on—RTR is looking to a new membership option to convince shoppers to get on board with its platform over others. In both B2B and B2C, as you increase the number of plans within a company, you actually see an increase in ARPU.

SaaS Payments 52

SaaS Payments Payment Services Payments Venture Capital 52

CustomerSuccessBox

APRIL 3, 2022

In customer success, email marketing is among the most effective strategies. Most businesses make either of the two mistakes: Sending too few emails or Sending just so many emails. Since email marketing plays such an important role in customer acquisition, retention, etc., What are Customer Success email templates?

Customer Success 52

Customer Success SaaS Payments Payment Methods Payment Services 52

Hull

SEPTEMBER 1, 2020

On external platforms, like Facebook. Different post-payment feature adoption strategies you can use on Facebook. Product-led growth (PLG) is the term used when your product is the primary driver of customer acquisition. In this post, we are going to learn: The essential pillars of user adoption of your product.

Payment Methods 52

Payment Methods Payment Solutions Sales Recruiting SaaS Payments 52

SaaStr

AUGUST 9, 2019

How does Vikas see the space play out in the coming years when it comes to acquisitions? What ratio of revenue is healthy for professional services to account for? You’ve seen SalesForce with a number of significant acquisitions in the last 12 months, as an example. Does this not lead to a consolidatory environment?

SaaS Payments 128

SaaS Payments Cloud Technical Review Scale 128

Casey Accidental

DECEMBER 11, 2023

Format changes are usually only required around platform shifts already occurring or platform shifts a larger company is trying to drive. This is creating a new value proposition for your existing audience so that you can acquire, retain, and/or monetize them better. I have written more about platforms here.

Payments 113

Payments Scale Payment Solutions Technical Review 113

OPEXEngine

OCTOBER 10, 2019

Interested only in recurring payment success, strategy, product and technology, subscriber acquisition or retention? Are you a CEO or leader, marketer, finance and payment, or product and technology professional? Sessions Organized by Topic. Sessions by Organized by Function.

Payment Features 40

Payment Features Subscription Payment Services Benchmarks 40

SmartKarrot

APRIL 13, 2020

As companies are increasingly interested to use SaaS as a winning strategy, several recent trends in 2020 have been observed amongst top SaaS businesses: In 2020, it is very important for SaaS businesses to create customer-success functions and take a more proactive approach towards customer success management. Solarwinds.

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

SmartKarrot

JULY 14, 2020

The B2B Tech world is booming with SaaS business models. Statistics claim that about 50% of the enterprises run their operations by depending on a SaaS platform, of which 38% work exclusively on the SaaS module. The SaaS business model is basically a subscription-based service. Factors Favouring B2B Technology SaaS Now.

Business Model 10

Business Model B2B SaaS Payments Payment Features 10

Subscription Flow

FEBRUARY 14, 2024

The reason why in today’s day and age a CRM software can be of assistance to a B2B company is by managing all the needs of its customers (the way Salesforce membership management does). In short, by implementing this strategy, you get to have your cake and eat it too. Why is it such a popular CRM in 2024?

Payment Features 52

Payment Features Payment Solutions Payments SaaS Payments 52

FastSpring

NOVEMBER 22, 2022

Integration of PLG and sales-led business models: Supporting multiple GTM strategies has become the standard for SaaS. This is why more and more SaaS companies are seeking out merchant-of-record solutions like FastSpring to simplify their payment stack and reduce the risk and complexity of transacting around the world.

Merchant Services 78

Merchant Services Payments SaaS Payments Payment Solutions 78

Chart Mogul

DECEMBER 14, 2017

To start, you could move your SaaS upmarket — go after bigger fish, the higher-value customers who will amplify your recurring revenue. For early and mid-stage SaaS companies, the desire (or pressure) to scale can drive the business into international territory. Compatible or accessible payment infrastructure.

Outsourcing Services 40

Outsourcing Services SaaS Payments SaaS Scale 40

SmartKarrot

JUNE 16, 2022

The primary responsibility of a Chief Financial Officer (CFO) is to ensure that various financial business processes such as billing and payment procedures are working smoothly. Subscription billing is defined as the implementation and execution of automated recurring billing processes and consumer payments.

Payment Services 10

Payment Services SaaS Payments Payment Features Subscription 10