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CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

SaaStr

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. It’s the fastest-growing software business of all time.

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The Best Way to Drive Demand in Marketplaces is Hiding in Plain Sight

Casey Accidental

In the SaaS-like network model, the supply is in charge of generating the majority of the demand, and the product acts as mainly a fulfillment or monetization vehicle for the supply. Acquiring supply doesn’t get easier over time, because the product isn’t generating demand that supply has to come to the platform to access.

Payments 116
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3 Tips to Accelerate You to $100M ARR and Beyond with Payrix Director, Marketing Katie Wickham and Bob Butler, Payrix Chief Commercial Officer (Video)

SaaStr

Wherever you are in your revenue journey, adopting certain growth strategies can help you keep growing fast. Joined by Katie Wickham, Payrix’s Director of Marketing, Butler shares essential tips on accelerating your business to $100 million ARR and beyond. . Spotlighting the success of an ICP-focused strategy .

Payments 186
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What is Product-Led Innovation? Strategies, Examples, and More

User Pilot

Prioritizing user experience optimization in product-led growth is crucial for creating intuitive, enjoyable products that retain customers and drive revenue growth. PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions.

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State of the Cloud 2023 with Bessemer Venture Partners (Video + Podcast)

SaaStr

SVB collapsed, market multiples are down, yet the IPO window is re-opening, and we have a platform shift to AI that’s exciting everybody. Announcements of several blockbuster acquisitions, most notably from Adobe acquiring Figma, which was the highest valuation multiple offered in an acquisition for any software company at scale.

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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

The opportunity is to leverage that trust factor to drive customer acquisition, and it has worked for us. Immad: I find it funny that everyone complains about the difficulty of SMB and consumer customer acquisition, but ironically, SMB and consumer companies are some of the most valuable. It’s a transaction business.

Payments 107
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Dear SaaStr: How Do I Do My Retention Negotiation in an Acquisition?

SaaStr

Dear SaaStr: How Do I Do My Retention Negotiation in an Acquisition? Extra payments if your business hits $YYm in revenues. The post Dear SaaStr: How Do I Do My Retention Negotiation in an Acquisition? A few thoughts on retention compensation when you are acquired. Even if they haven’t told you yet.