Baremetrics

OCTOBER 28, 2021

If you’ve seen our recent articles on AWS migration, the updated stripe integration and the acquisition of Flightpath Finance, it will come as no surprise to you that our team is getting pretty busy! You may have noticed some exciting things happening here at Baremetrics. Got a free Baremetrics account?

AWS 94

AWS Forecasting Onboarding Finance 94

Baremetrics

DECEMBER 7, 2023

The main benefits of categorizing your SaaS company’s expenses are more accurate metrics and forecasts, and getting a better understanding of your company’s overall spending. While not a GAAP-metric, it’s widely adopted and understood (examples here , here and here ). This is a v2.0

Merchant Services 90

Merchant Services Startup DevOps as a Service SaaS 90

OPEXEngine

DECEMBER 7, 2021

It has tended to be used most in infrastructure platforms, like AWS, Google Cloud, and Azure. Closely watched SaaS metrics. Companies with the best net dollar retention (NDR) and customer acquisition costs (CAC), two other closely watched SaaS metrics, also tend to rely on usage-based pricing. But that has been changing.

Subscription 52

Subscription Payment Features Pricing SaaS 52

SaaStr

APRIL 30, 2022

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. Customer Acquisition Cost (CAC). &

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

ProfitWell

SEPTEMBER 10, 2020

By almost all key metrics, now is a great time to get into the SaaS business model. Running your own server to handle your customer's valuable data requires a huge investment to match the same level of security and reliability that comes baked into services like Amazon AWS and Microsoft Azure cloud. Get ProfitWell Metrics.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66

OPEXEngine

JUNE 29, 2020

Think of it this way: most SaaS companies have high customer acquisition costs, as you have to invest heavily in sales and marketing in order to realize high growth. So which profit metric should you use? Read on to find out more! How does the Rule of 40 work? The Rule of 40 essentially reflects the tradeoff between growth and profit.

Benchmarks 52

Benchmarks SaaS Sales Hiring Scale 52

OpenView Labs

JANUARY 29, 2020

Freemium: It’s About Acquisition, Not Revenue. However, freemium is a really potent acquisition model. There are costs and benefits to the model — is the acquisition cost worthwhile for your company? Key Metrics to Track for Converting Freemium to Paid. Free products don’t produce revenue themselves.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

SmartKarrot

JUNE 30, 2022

Customer success is one aspect of corporate SaaS mergers and acquisitions that is sometimes overlooked. During mergers and acquisitions, even the slightest operational change can significantly influence both the staff and the clients. Reasons that make customer success essential during mergers and acquisitions. contact-form-7].

Acquisition 10

Acquisition Customer Success Technical Review Underperforming Technical Team 10

OPEXEngine

JUNE 11, 2020

SaaS companies have to focus both on new customer acquisition as well as retaining and delighting customers throughout the customer relationship. The product is hosted by the vendor or a 3 rd party (like AWS). This affects cash metrics, revenue recognition, and expense ratios at differently at different stages.

SaaS Payments 52

SaaS Payments Payment Solutions Subscription Payment Features 52

OpenView Labs

FEBRUARY 11, 2021

And yet it’s often tucked away in a financial update while a medley of product metrics enjoy the spotlight. It needs to be treated as a top-level operational metric that a founder must know and understand. Pick a common anchoring metric that measures a core customer activity. It documents the business your product is building.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

OpenView Labs

AUGUST 8, 2019

Freemium can be an amazing acquisition engine, opening the top of the funnel and halving your customer acquisition costs (CAC) during a period where the industry as a whole sees CAC on the rise. Today, 55% of companies value PQLs, but only 23% of companies have actually begun to track PQLs through their acquisition funnel.

Scale 40

Scale AI Search AWS Acquisition 40

SaaStr

SEPTEMBER 12, 2019

Ashley Smith, Venture Partner at OpenView provides insight on what investors are looking for in product metrics and growth indicators so you can capitalize on your product’s story for funding. At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company.

Investment 101

Investment Underperforming Technical Team Sales Hiring Software Review 101

Sylvia Ng

FEBRUARY 17, 2016

3+ years of experience in product management, user acquisition marketing or similar fields. Experience with new and current user acquisition. Understand the difference between data, metrics, and KPIs. Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Sales Hacker

AUGUST 7, 2020

Sales Manager, SMB New Business Acquisition. Amazon Web Services (AWS). Praxis Metrics. Head of Sales – SMB New Business Acquisition. President & Co-founder. Goose & Gander. Ashley Roberts. Manager, LinkedIn Sales Solutions. Elizabeth Roberts. Cynthia Rodriguez. Managing Partner- Business Sales. Jellyvision.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

SmartKarrot

JANUARY 18, 2021

And to look further, their subcategories are the below ones: Scaling Increase number of customers Diversify products Lower customer acquisition cost Optimize online performance. Reduce customer acquisition cost. The same principle applies to customer acquisition cost (CAC). They are: Scaling Customer Lifetime Value.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

SaaStr

MARCH 17, 2023

They can provide big-picture ROI, but they don’t have hard ROI metrics, benchmarks, and success stories. Utilize the benefits of flexibility to increase acquisition, build trust with customers, and ultimately convert them to longer-term contracts. If you have an in-depth ROI figure, talk to customers very early about this value.

Marketplace as a Service 234

Marketplace as a Service Software Review Technical Review Azure 234

User Pilot

APRIL 21, 2023

To carry out product analysis, you need to track relevant product metrics , like Customer Acquisition Cost (CAC) and retention rate. Product analytics metrics you should be tracking There’s no product analysis without product analytics metrics. What metrics do you need to track? This depends on your goals.

Underperforming Technical Team 94

Underperforming Technical Team SaaS Onboarding Retention 94

OpenView Labs

FEBRUARY 3, 2022

As investors, we keep a close eye on customer acquisition cost (CAC) payback. This metric represents how long it takes, in months, to pay off the costs of acquiring a given customer on a gross margin basis. We use it as an indicator that a company has the right fundamentals in place to effectively ramp up customer acquisition.

Headcount 73

Headcount SaaS Compensation Acquisition 73

SaaStr

JULY 20, 2021

It’s a brutal, awful slog in the start. I would say, it’s always good to call out just how awful it is to be a founder, to be an entrepreneur, because that is a unique perspective that you bring to the board room that no one else shares. There’s details, metrics, and no one cared. Is that about the…?

Underperforming Technical Team 246

Underperforming Technical Team Sales Hiring AWS Business Model 246

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. You can also find your second act inorganically via acquisition as Twilio did with SendGrid. Number two, we really want companies to report and track these metrics early. You changed the name to ZoomInfo after that acquisition. It is staggering.

Sales Hiring 176

Sales Hiring Scale Payments Cloud 176

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. John Mellor: So, it evolved into the acquisition roadmap. billion in annual revenue.

Scale 220

Scale Leadership Strategy Technology 220

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You engage the marketing team and you do a lot of acquisition and people are coming. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Intercom, Inc.

JANUARY 24, 2019

It’s less expensive than it’s ever been in terms of actually getting a product to market, whether it’s leveraging platforms like Salesforce or GCP or AWS or Heroku. But I think that Salesforce helped to establish the business optics – if not the metrics and KPIs – that are needed to actually effectively run a business.

Scale 151

Scale Machine Learning Artificial Intelligence AI 151

Baremetrics

FEBRUARY 19, 2018

Proper expense categorization improves your visibility into your company’s spending while enabling more accurate metrics and forecasting. As a result, we typically spend the first couple of weeks with a new startup helping their bookkeeper to re-categorize their expenses before we can even begin forecasting or calculating metrics.

Startup 81

Startup DevOps as a Service Customer Lifetime Value SaaS 81

SaaStr

JUNE 1, 2021

You guys are much more thoughtful around the metrics that you track and knowing that churn and retention is important. I would love to say, “Oh, I wrote this software, and I put two servers on AWS, and put a credit card form up, and the money just kept flowing in.” Here’s the mistake. or 3, the LTV to CAC.

Part-Time VPE 259

Part-Time VPE Technical Cofounder CTO Hire New CTO 259

SaaStr

JULY 1, 2020

There’s customer acquisition, and then, there’s your existing customers. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. I think tire kickers is the wrong term, but it’s something because the metrics have changed as Sam said, right?

Merchant Services 201

Merchant Services Scale Sales Recruiting Sales 201

Chart Mogul

DECEMBER 22, 2021

And we know how important it is for you to be able to track your metrics on the move. They also have a VC feature that lets you track metrics for multiple ChartMogul accounts at once. Exclusion of transaction fees from metrics — added the ability to exclude transaction fees from your MRR and cash flow calculations.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

OpenView Labs

JUNE 25, 2019

Collectively, these expenses are referred to as Customer Acquisition Costs, or CAC for short. Even at the board level, there is no universally accepted framework for calculating, managing, and positively affecting the metric. A high figure is a signal you’re spending too much on customer acquisition, a low number the opposite.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

SaaStr

MAY 22, 2020

And at the end of the day, unless you’re paying per user, or some meaningful metric to you, you can just let those people do what they do. I do have to ask, though, when we do Q and As, as well, the awful moment is when you say, “Does anyone have a question from the audience?” David Spinks: Acquisition is growth.

Technical Advisors 246

Technical Advisors Engagement Startup Benchmarks 246

Unbounce

JULY 30, 2019

November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. A mystery box takes an awful lot of the pressure off visitors looking for a meaningful gift. Review the key performance metrics for your campaigns.

Scale 111

Scale Branding Underperforming Technical Team AWS 111

Sales Hacker

NOVEMBER 10, 2020

The acquisition process [21:55]. And really, when I actually lived in Austin in early 2019, and everybody was talking about the TrendKite acquisition and about the impact that you all made even before you and I met. I’m going to know every single metric in the business. The acquisition process [21:55]. I just left.

VP of Engineering 74

VP of Engineering Scale Development Team Review Technical Review 74

SmartKarrot

JANUARY 18, 2022

Companies can create content that increases conversions and dialogues by using the tool’s metrics. Talview offers various services including talent acquisition, online assessments, asynchronous and live video interviews, talent management, remote proctoring, behavioral insights, recruitment marketing, and more.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

Sales Hacker

OCTOBER 7, 2021

are just as critical as understanding the fundamental SaaS metrics such as LTV/CAC, payback, etc. As the Chief Growth Officer for Wheels Up she focuses on revenue generation through new client acquisitions within the sports, entertainment, and corporate sectors. What would you tell a woman just starting a career in sales?

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

OnStartups

JULY 7, 2021

So doing that deal and bringing these guys in, are there any interesting observations or any entertaining little stories about either pre-acquisition or post that had to do with Sam and The Hustle? HubSpot has not done a lot of acquisitions in the past. We can switch off The Hustle acquisition. I'm just curious. Dharmesh: Yeah.

Payment Methods 140

Payment Methods Software Review Technical Review Payment Solutions 140

OnStartups

JULY 7, 2021

So doing that deal and bringing these guys in, are there any interesting observations or any entertaining little stories about either pre-acquisition or post that had to do with Sam and The Hustle? HubSpot has not done a lot of acquisitions in the past. We can switch off The Hustle acquisition. I'm just curious. Dharmesh: Yeah.

Payment Methods 40

Payment Methods Software Review Technical Review Payment Solutions 40

SaaStr

MAY 21, 2019

78 times in the AWS … ADABAS was referenced in the Amazon press release and earnings announcement. If we think back on 2018 alone, over 90 billion dollars of acquisition activity, as the legacy vendors tried to buy their way into this space to catch up with the wave that the innovators have been leading. Twice for retail.

Cloud 173

Cloud Scale Finance Retention 173