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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. Alex Rosenblatt, CMO at Datadog who joined as their first go-to-market employee and stayed for over eight years, learned this lesson the hard way. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!!

Scale 241
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The Journey from Freemium to PLG to SLG: Key Learnings from Dropbox, Salesforce and Vimeo

SaaStr

The “SaaS Era” – Online trials, SEM/SEO, inside sales GTM 3.0: Wait until you have the resources to do it right. The post The Journey from Freemium to PLG to SLG: Key Learnings from Dropbox, Salesforce and Vimeo appeared first on SaaStr. The infrastructure cost for real Enterprise readiness is massive.

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How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Buffer Resources

  A lot of my articles begin with a dive into Ahrefs, a powerful SEO tool we use on the Buffer team to identify primary and secondary keywords to target. This makes sure I’m improving the article’s ranking potential but also provides valuable additional resources to the reader.

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How to Find Relevant and Fresh Content to Curate: Our Top 10 Sources

Buffer Resources

But this advice is applicable to all social media channels that curate handpicked social media posts on their homepage after learning your interests and behavior patterns. Pinterest and YouTube have a similarly strong search engine and Instagram’s SEO is also slowly catching up. You see the domino effect?

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What You Need to Know About LinkedIn Newsletters

Buffer Resources

  In this article, you'll learn everything you need to know about starting a LinkedIn newsletter, including how to set it up, best practices for content creation, and strategies for maximizing engagement and visibility. 💡 Want to learn how to start an email newsletter? We've got you covered in this article.

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Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)

Buffer Resources

Consider discussing industry trends, offering career advice, or sharing lessons learned from your own journey. So if you have the resources to create short-form videos, they’re well worth investing in. On YouTube especially, a solid YouTube SEO strategy could mean your videos continue to get views for years after posting.

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How to use landing page sales funnels to convert more visitors

Unbounce

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Recommended resource : Whats the difference between a landing page, a homepage, and a website? Content downloads : Offering ebooks, whitepapers, and other resources. Lets do it.