article thumbnail

The State of Software Buying: From SMB to Enterprise with G2’s CMO

SaaStr

During SaaStr Annual 2021, Amanda Malko, CMO at G2, shared a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. . As companies accelerate their digital transformations, the SaaS spend has exploded: In Q2 of 2021, G2 recorded the highest software spend per employee to date.

article thumbnail

How I Built a Profitable Newsletter Business

Buffer Resources

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. I subsequently built three profitable bootstrapped online businesses in the music industry, one I successfully sold in 2021.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How I Built a Profitable Newsletter Business

Buffer Resources

I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. I subsequently built three profitable bootstrapped online businesses in the music industry, one I successfully sold in 2021.

article thumbnail

7 Ways to Grow Your Company in a Competitive Market

How To Buy Saas

To get the most from social media, creating a consistent brand voice and using each platform strategically to engage with your target audience is essential. Invest in E-commerce Investing in e-commerce can be a game-changer for businesses looking to grow in a competitive market. trillion by 2021.

article thumbnail

Top Customer Success Courses and Training that every CSM needs in 2022

CustomerSuccessBox

According to a research study done by Mordor Intelligence, the compound annual growth rate estimated for the global customer success management market, let alone in the timeframe of 5 years (2021-2026) is estimated to be 25.02%. Customer Success | How To Actively Engage Your Customers. Enroll here.

article thumbnail

Should You Use a Freemium SaaS Model to Sell Your App?

Totango

A January 2021 survey by the Technology and Services Industry Association (TSIA) found that 55% of technology providers now use freemium offers. Use market research and user data to find out what type of value and how much value you need to deliver in order to make a sale. What Are the Pros of a Freemium SaaS Model?

Scale 75
article thumbnail

How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)

Unbounce

Understanding where your audience is online and how they engage with your content is critical to setting yourself up for success. Remember when we said, “Understanding where your audience is online and how they engage with your content is critical to setting yourself up for success” ? Twitter threads receive higher engagement.