article thumbnail

How to do Market Research: a Step-by-Step Guide

User Pilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

article thumbnail

The Oft-Maligned Operating Partner and the Use of Tension Questions in Market Research

Kellblog

Operating partners and the CEO talk candidly about the rules of engagement and communication protocols — including what not to do. They are definitionally market research, but they aren’t run with the primary intent of learning more about the market. They are typically run by PR/comms for purely marketing reasons.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Navel Gazing, Market Research, and the Hypothesis File

Kellblog

We’re only looking at that portion of the market we engaged with. It’s humbling to take those assertions and mentally preface them with: “In that slice of the market who found us and engaged with us, we see XYZ.” Complement that information with custom market research, run maybe 1-2x/year.

article thumbnail

Top 6 Tips for a Successful SaaS Customer Engagement Strategy

Totango

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

article thumbnail

How to Create a Facebook Contest that Grows Engagement and Audience

Neil Patel

Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Creating a contest your target audience engages with results in your contest and brand being shown to their networks. Get More Engagement. Photo Contests.

article thumbnail

Psychographic Segmentation in Product Marketing Strategy: The Ultimate Guide

User Pilot

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

article thumbnail

Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.