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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

Later on, when we thought a new acquisition of raw technology was ready to scale (it wasn’t – it is now) In 2022 (like many companies), when we misread the “COVID bump” of 2021 for a secular change in software In each case, the mistake wasn’t being aggressive. Eventually, you end up with 2000 contract types for 1000 customers.

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How Much to Compensate SaaS Sales Teams for New Sales, Renewals and Expansions

Tom Tunguz

The 2016 PacCrest Survey contains a wealth of information about these types of go to market questions. This figure is called the cost of customer acquisition (CAC) ratio. I’ve reproduced this chart from the 2016 PacCrest report. Many times startup teams ask how to compensate a sales team for renewals and upsells.

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Non-US-Based SaaS Companies on the Rise

OPEXEngine

According to venture firm Accel’s 2019 Euroscape, European investment grew from $2B in 2016 to over $5B in 2019, still only a quarter of US SaaS investment. The annual report looks at broad trends and figures, industry highlights, investments, valuations, and acquisitions for the Canada’s software companies. million in 2018.

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What is the subscription revenue model? | ProfitWell

ProfitWell

Companies that focus on keeping their customers will save on acquisition costs , since retention is cheaper than acquisition. Your cell phone plan is a great example of this—you might pay on a monthly basis, but you’re locked into an annual (or longer) contract with the subscription provider.

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How Logz.io Took Self-Service from 0 to 50% of New Customers

OpenView Labs

Because of the need to adapt to the way developers buy software. To put it simply, developers don’t want to talk to a salesperson. Even developers at large companies would rather avoid the whole sales process. We led their Series B funding in November 2016 and subsequent Series C in November 2017.

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