Sales Hacker

APRIL 25, 2019

The SMB Decision: In-House vs. Outsourced Sales Development. Customer acquisition drives revenue, and revenue becomes your means of growth. Without a sales development team, you can find yourself struggling when it comes to pipeline generation. The Four Costs of In-House Sales Development. Software costs.

Outsourcing Services 75

Outsourcing Services Sales Hiring Sales Outsourcing Outsourced Development 75

Baremetrics

NOVEMBER 2, 2021

Shopify is a huge opportunity for developers looking to expand into the micro-SaaS space. The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1.

Payment Solutions 98

Payment Solutions Outsourced Development Underperforming Technical Team Metrics 98

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 59

Acquisition Strategy Social Media Customer Lifetime Value 59

SaaStr

MARCH 30, 2023

Having backed more than 115 companies and facilitated over 420 add-on acquisitions, we bring extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams. Vertice is a tech-enabled SaaS purchasing platform.

Outsourced Development 194

Outsourced Development Acquisition B2B Pricing 194

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 52

Acquisition Strategy Social Media Customer Lifetime Value 52

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 52

Acquisition Strategy Social Media Customer Lifetime Value 52

SaaStr

DECEMBER 16, 2022

Logo acquisition (i.e., Outsourcing: If the economics don’t make sense by hiring sales reps in your location, consider outsourcing work overseas until the unit economics work out. Develop impactful messaging to tell your product story and embed that into your outbound strategy.

Outsourcing Services 202

Outsourcing Services Scale Sales Hiring Outsourced Development 202

Aysling

NOVEMBER 11, 2020

If you have strolled around the Aysling website, then it is likely you have seen the term “ Contracts to Cash ” in quite a few places, and you might be wondering what is Contracts to Cash; and how does it apply to my business? Aysling is not a Marketing Acquisition tool. So, what is Aysling’s Contracts to Cash functionality?

Outsourced Development 56

Outsourced Development Payments Payment Solutions Payment Features 56

SaaStr

MARCH 2, 2022

Use it to develop a hypothesis about what will work and turn it into a data-driven program. Every step of the customer acquisition funnel must be measured and studied. You can do this by creating community and developer advocacy teams that enable the community to succeed. Use data to lead the way. Data is essential.

Outsourcing Services 195

Outsourcing Services Scale Outsourced Development Marketing 195

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. The data above shows it’s a customer acquisition cost on average of $1.05 How to use community as a driver of product-led growth. vs. $1.80, which is a big difference.

Scale 212

Scale Sales Hiring Strategy Marketing 212

Tom Tunguz

JULY 8, 2021

In the language of the land, the protocol is often called a smart contract. Smart contracts are open-source. Each has its own strengths and weaknesses that span attributes like speed, privacy, cost to write transactions, and developer friendliness. Protocols must decide which chain(s) they will support.

Outsourced Development 265

Outsourced Development Marketplace as a Service Banking Construction 265

Tom Tunguz

MAY 5, 2022

Rather than reading these reports, startups ought to perk up their ears to the echoes of budget contraction within their customer bases. Costs of customer acquisition spike. Studies like this one lag patterns especially when market conditions change. Pricing power warning signs take many forms including. slowing sales cycles.

Outsourced Development 257

Outsourced Development Forecasting Startup Acquisition 257

OPEXEngine

APRIL 26, 2022

Well, capturing as much total available market (TAM) makes growing your business through customer acquisition necessary. What is Customer Acquisition Cost (CAC)? Customer acquisition cost (CAC) is arguably one of the most important metrics for fast-growing B2B SaaS companies. So why even bother?

Acquisition 59

Acquisition B2B Benchmarks SaaS 59

Tom Tunguz

AUGUST 2, 2016

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.

Outsourcing Services 108

Outsourcing Services SMB Acquisition Scale 108

FastSpring

MARCH 3, 2023

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. What if, instead of spending so much time making your payment stack work for you, your developers could focus on your product? And this leads to our third point.

Merchant Services 145

Merchant Services Payment Services Outsourcing Services SaaS Payments 145

CustomerSuccessBox

FEBRUARY 2, 2022

Driving Customer Success during acquisitions is the trickiest as even the slightest operational change can have a huge negative impact on both personnel and customers. Why is it crucial to consider Customer Success during acquisition? Mutual clients that are competitors might pose a considerable risk during an acquisition.

Acquisition 52

Acquisition Development Team Review Systems Review Customer Success 52

Tom Tunguz

AUGUST 26, 2020

Today, the company is a massively successful SaaS business and another example of the flywheel business model that creates demand at the individual user and leverages that interest to sell department and company-wide contracts. Asana records a contract size advantage of about 44%, with an ACV of $2165. per month on average.

Payment Solutions 363

Payment Solutions Payments Outsourced Development Payment Services 363

Baremetrics

NOVEMBER 1, 2021

The intention of the acquisition is to integrate Baremetrics and Flightpath to bring you an end-to-end financial data tool. Initially, we’ll be bringing your Baremetrics data into your Flightpath account so you can forecast new revenue by new customers, expansion, contraction, and churn. We listened. You can use Flightpath right now.

Finance 96

Finance Outsourced Development Sales Hiring Forecasting 96

Totango

FEBRUARY 28, 2024

While new customer acquisition remains important, our era of responsible growth underscores the vital importance of guiding customers toward positive business outcomes as the most sustainable pathway to success. Your current contract and agreement will be honored. In today’s dynamic landscape, the customer holds unprecedented power.

Revenue 106

Revenue Scale Artificial Intelligence Outsourced Development 106

SaaStr

NOVEMBER 4, 2021

2 drivers stood out as notable: Customer Acquisition Cost (CAC) and Churn. In terms of Customer Acquisition Costs, “Rule of 40” Qualifiers spent 31% less to acquire a new customer. As context, the KBCM 2021 survey data showed customer acquisition cost (CAC) payback periods of 18 to 26 months on a gross margin basis.

SaaS 248

SaaS Technical Review Benchmarks Azure 248

SaaStr

DECEMBER 27, 2020

If New Relic had even 120% NRR, it’s growth rate with the exact same rate of new customer acquisition would be 137% instead. It can be a bit scary to move from fixed contracts. While New Relic cited Covid, perhaps competition is likely as a big a culprit, as we also saw with Slack. This is a big deal in B2D/API companies.

Scale 285

Scale Outsourced Development SMB Cloud 285

Tom Tunguz

AUGUST 28, 2021

Many people think of pricing as monetization, but just as important to think through it as an acquisition strategy. If you would like to create switching costs, per seat pricing with annual contracts establishes some lock-in. Michelin developed a much more durable tires. Value/ Usage. Intermittent. Intermittent. Competition.

Pricing 266

Pricing Strategy Startup Scale 266

SaaStr

NOVEMBER 23, 2022

Algolia’s Bernadette Nixon (Chief Executive Officer) and Michelle Adams (Chief Revenue Officer) have spent the past few years developing this relational toolbox. Anybody can post the numbers—the right churns, contraction profiles, or ARRs—but they should also earn these metrics with integrity.

Underperforming Technical Team 255

Underperforming Technical Team Leadership Outsourced Development Finance 255

Sales Hacker

OCTOBER 7, 2019

Is account-based sales development right for your business? We’ve put together a flowchart that tells you in no uncertain terms whether it’s a good model for your organization, plus 5 factors that can make or break your account-based sales development initiatives. Account-based sales development isn’t for everyone. Infographic).

Outsourced Development 68

Outsourced Development Sales Hiring Development Sales 68

Neil Patel

SEPTEMBER 1, 2020

Neil Patel Digital (best for SEO content marketing) Voice SEO (best for Voice search) ReachLocal (best for local SEO) FATJOE (best for backlinks’ acquisition) OuterBox (best for eCommerce SEO). 5-star ratings from happy customers: #4 FatJoe – Best For Backlink Acquisition. The 5 Top SEO Companies in The World.

Outsourcing Services 137

Outsourcing Services Outsourced Development Sales Hiring Software Review 137

Intercom, Inc.

JULY 18, 2019

So what’s the key to having happy developers? A joyful, transparent development experience. As we keep building out our own platform so teams can customize Intercom for their own needs, we’ve loved getting to know the great group of developers and partners building apps for our customers and for themselves.

Outsourced Development 110

Outsourced Development Development Innovation DevOps as a Service 110

Sales Hacker

DECEMBER 1, 2023

Owner has created the ultimate recipe for growth: Acquisition x Churn x Deal Size = Increasing Acquisition Rate Decreasing Churn Growing Deal Size Driving a super efficient BDR motion powered by great data. It’s always on for both marketing and Sales Development Representatives, which is helpful for lean efficient teams.

Scale 88

Scale Outsourced Development Technical Review Acquisition 88

SaaStr

FEBRUARY 26, 2019

Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. We wanted to automate research that was being outsourced and then we wanted to take it to the world. What we do is we help companies close the experience gap.

Acquisition 123

Acquisition Sales Recruiting Scale Sales Hiring 123

Incredo

JULY 8, 2019

The team of software engineers and testers is the main asset of any SaaS company – they develop, test and improve the product so the company can attract more and more interested users. For an established SaaS company expanding on social networks or developing effective customer retention programs may be among the primary goals.

Outsourcing Services 200

Outsourcing Services Scale Outsourced Development Sales Hiring 200

BetterCloud

MAY 6, 2024

Year after year, our tech stack grows and contracts as we find value in new applications and sunset others that no longer serve us. Emerging from our survey in no particular order: Adobe Creative Cloud : A powerhouse suite offering design tools for graphic design, video editing, web development, and photography.

SaaS 52

SaaS Outsourced Development AWS Web Development 52

SaaStr

AUGUST 2, 2019

Then, I joined a start-up that had just raised $50m+ and had $30m+ in customer contracts. And it turned out, all the customer contracts were just drafts. So my co-founder and I grabbed and licensed some technology they had developed and put on the shelf. Announces Acquisition of NanoGram Devices Corporation.

Outsourced Development 137

Outsourced Development Acquisition Technology Revenue 137

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & The second constituent there is the developer. Why do developers love SaaS products? Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. & a few others.

SaaS Payments 227

SaaS Payments Metrics Payment Methods Scale 227

SaaStr

NOVEMBER 24, 2021

Says Roberge, “We’re using a sales comp plan that was invented in the 1980s, and it’s causing our customers to utilize their licenses at a lower rate, and it’s causing revenue contraction.”. It includes leadership development courses, and responsibilities of managing and hiring one or two reps to get experience. .

Sales Hiring 180

Sales Hiring Scale Compensation Sales 180

Practical Advice on SaaS marketing

DECEMBER 7, 2009

That said, there are a few legal issues - particularly related to contracts - where I recommend marketers should pay a visit to that office with the impressive diplomas on the wall and the library of tomes on "Contracts" and "Intellectual Property." An unhappy customer can, of course, terminate the contract.

Outsourced Development 100

Outsourced Development SaaS Payments Payment Solutions Payment Services 100

SaaStr

NOVEMBER 24, 2020

Paddle is a leading revenue delivery platform for SaaS companies that powers rapid growth across acquisition, renewals and expansion – making it easy for companies to scale-up. PandaDoc is trusted by businesses to create, approve, and eSign proposals, quotes and contracts.

Scale 229

Scale Scaling Outsourced Development compliance 229

Aaron Beashel

MARCH 9, 2018

MailChimp (Touchless acquisition) – MailChimp is an email marketing tool that uses a touchless acquisition model to acquire customers. They target professional marketers at medium-sized companies and sell their product for an average of $300 per month ($3,600 Annual Contract Value). Who is the target market for your product?

Scale 192

Scale SaaS Payments B2B Strategy 192