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In the Vault: Placing Multiple Bets on a ‘Mosaic of Solutions’ With Former Global Payments CEO Jeff Sloan

Andreessen Horowitz

ABOUT IN THE VAULT “In the Vault” is a new audio podcast series by the a16z Fintech team, where we sit down with the most influential figures in financial services to explore key trends impacting the industry and the pressing innovations that will shape our future. Follow this show on our podcast feed so you don't miss an episode.

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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. Most companies when they find product/market fit with their first product only have one acquisition and engagement loop that is successful, and the job of most of the team is to refine and scale those loops.

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Vertical SaaS Startups Require Different Go To Market than Horizontal SaaS Companies

Tom Tunguz

in venture investment before going public six years after founding. These are the strategies I’ve observed: All vertical software companies develop uniquely focused products. Not bad for a business founded in 1987. At IPO in 2013, Veeva’s average revenue per customer reached about $750k.

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Here’s How the Cartoon Design Trend Caught Fire and Why Every SaaS Is Rebranding

Unbounce

And while we considered illustrations, our design team ultimately decided to go in a different direction. As marketers trying to stand out in an increasingly competitive industry—is it bad for us to follow design trends? Is it worth a heavy investment in design to look different? 28 June 2013, [link]. what gives?

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My First 16: Competing in a Crowd of Incumbents with Mercury’s Immad Akhund

Andreessen Horowitz

So I had this idea for Mercury in 2013, but it didn’t start until 2017. When I first started in 2006, everything was really bad. You have to spend a reasonable amount of time, sometimes years, developing. I’m a big fan of keeping teams fairly lean at the start. Immad Akhund: Sure.

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Baremetrics’ Josh Pigford on launching – and pivoting – quickly

Intercom, Inc.

Remarkably, the team stuck around with few exceptions. Their feedback may be useful, but it’s not terribly valid because they’re already not invested in the product at all, right? Josh: I had the idea in October 2013 and launched it mid-November. I’m not a good developer, but I know enough to sort of be dangerous.

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Should your SaaS Business Invest More in Content Marketing?

Baremetrics

Once users are in a position to invest in such a service, your SaaS should be the first that comes to mind. Building an organic audience through content marketing is also one of the most cost efficient marketing strategies available to SaaS start-ups that can’t afford to invest in expensive ad placements. Want to try it for yourself?