User Pilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Marketing 105

Marketing SaaS Acquisition Scale 105

User Pilot

OCTOBER 20, 2023

What’s the best funnel optimization tool for SaaS companies? Strategies for optimizing a conversion funnel include user onboarding to reduce the time to value, personalized in-app marketing campaigns, identifying and removing friction points , and acting on customer feedback. Let’s get right to it!

SaaS 105

SaaS Scale Sales Funnel Onboarding 105

Buffer Resources

MARCH 21, 2024

I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. During the last eight years, I’ve helped well-known SaaS companies (like Hunter and Aura) grow their traffic to hundreds of thousands of sessions from organic and social media channels. 

Social Media 110

Social Media Engagement Branding Construction 110

User Pilot

FEBRUARY 25, 2024

Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Tag and name key funnel events to track interactions like page visits, enabling funnel analysis for optimization and conversion improvement. Core metrics for marketing funnel.

Sales Funnel 105

Sales Funnel Metrics User Experience Branding 105

User Pilot

APRIL 13, 2022

The marketing team uses collected data to optimize CTA placements and tailor marketing messages on the website to increase the website’s conversion. Product marketers: to understand how marketing campaigns work by tracking the numbers of clicks on links and CTA. Email-marketing-analytics.

Engagement 98

Engagement Underperforming Technical Team SaaS User Experience 98

User Pilot

FEBRUARY 9, 2023

You will also know how to track and use it for your SaaS business. It helps your SaaS business understand customer behavior and take action to improve customer satisfaction and loyalty. You can collect data for predictive analytics using feature tagging and combining product usage data with heatmaps for more insights.

Retention 98

Retention Machine Learning Artificial Intelligence Trends 98

User Pilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. It will also guide you through uncovering and harnessing these insights in your SaaS business. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience.

Payment Methods 105

Payment Methods SaaS Payments Data Payments 105

User Pilot

FEBRUARY 25, 2024

In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. Want to learn how Userpilot can help your SaaS combat customer friction? Types of customer friction points In SaaS products, customer friction can manifest itself in various forms throughout the customer lifecycle.

Scale 104

Scale SaaS Onboarding Engagement 104

User Pilot

OCTOBER 2, 2023

Use evaluative research for competitor benchmarking by conducting market research to understand where your product excels or falls short. It offers NPS surveys, feature tags and heatmaps, path analysis , and A/B testing. Generative research methods have become a valuable ally for SaaS apps that lean heavily on content.

Interviewing 105

Interviewing Benchmarks Innovation Onboarding 105

User Pilot

FEBRUARY 6, 2023

It’s especially helpful for marketing and sales campaigns. This is where you tag your UI elements and then measure activity in the form of clicks and hovers. Predictive analytics tools There are a few great predictive analytics tools on the market to make the job easier. Feature tagging and click tracking in Userpilot.

Artificial Intelligence 98

Artificial Intelligence Data Software Review Machine Learning 98

User Pilot

NOVEMBER 19, 2023

It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Promote a new add-on with email marketing campaigns. Book a demo to explore more.

Strategy 101

Strategy Customer Lifetime Value SaaS Business 101

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts. This metric helps you compare costs across different marketing channels and campaigns.

Metrics 97

Metrics Customer Lifetime Value SaaS Scale 97

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. This article shows you how. Personalize your campaigns.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Provides the means to improve customer satisfaction and retention by creating a product with market fit.

Payment Methods 103

Payment Methods Payment Solutions SaaS Payments Payment Services 103

User Pilot

FEBRUARY 26, 2023

Mixpanel has become a popular choice among SaaS companies with its advanced analytics and intuitive interface. However, with so many analytics tools available in the market, is Mixpanel the best option for your business? Its easy integrations with other marketing tools allow you to track marketing data more efficiently.

Software Review 98

Software Review Systems Review Engagement Scale 98

User Pilot

MARCH 21, 2024

Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Now, let’s go over each stage of the customer lifecycle: Awareness stage : Capturing interest and making a memorable first impression through marketing and social media. Why is customer lifecycle management important?

Strategy 105

Strategy Software Review Social Media Engagement 105

User Pilot

AUGUST 5, 2023

So let’s find out how to create a data tracking plan to collect and analyze all data relevant to your SaaS business. Use feature tagging to track feature usage. Tag features to collect usage data Feature tags allow you to tag features specific elements in your website or app that you would like to track.

Data 98

Data Customer Lifetime Value Underperforming Technical Team Data Analysis 98

User Pilot

MARCH 28, 2024

To conduct any analysis, you must collect user behavior data, which is done by tagging events and features. User analytics is a research method that involves collecting, analyzing and interpreting data on user interactions with the SaaS product. Why is user analytics important for SaaS companies? product marketing manager ).

Underperforming Technical Team 52

Underperforming Technical Team Data Analysis AI User Experience 52

User Pilot

OCTOBER 31, 2023

User experience analytics is one of the secret ingredients for boosting SaaS growth. Methods to collect quantitative data: NPS and CSAT surveys, feature tagging , trend reports, funnel reports. Feature tagging Implement feature tagging within your product to monitor user interactions with specific features.

User Experience 104

User Experience Data SaaS Trends 104

User Pilot

OCTOBER 24, 2023

When it comes to product-led growth , SaaS companies need to get everything details right. In this guide, we’ll be going over what usage-based pricing is, the benefits of a usage-based pricing model, different types of usage-based pricing, and a few examples from SaaS companies that have effectively deployed this strategy!

Pricing 105

Pricing Payment Solutions SaaS Payments Payments 105

User Pilot

JANUARY 12, 2023

The 4 principal ways to monitor user behavior in SaaS include tracking feature usage, custom behavior tracking with events, using heatmaps , and user funnel analytics. Likewise, product marketers use the data to target the right audiences with marketing campaigns. Feature tagging with Userpilot. Ready to practice?

Artificial Intelligence 98

Artificial Intelligence SaaS Software Review User Experience 98

User Pilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Marketing 98

Marketing SaaS Social Media Onboarding 98

User Pilot

MARCH 23, 2023

What are the reasons for customer churn in SaaS? As a SaaS company, your ultimate goal is to retain customers and keep them happy with your product. Reducing churn is critical for SaaS because it cuts back customer acquisition costs and increases customer retention. Why is preventing churn critical for SaaS?

SaaS Payments 98

SaaS Payments Churn Underperforming Technical Team Payment Methods 98

User Pilot

JANUARY 12, 2023

We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. Product marketers also use behavioral segmentation to re-engage lapsed customers and run highly personalized ads.

Software Review 98

Software Review SaaS Customer Lifetime Value Engagement 98

User Pilot

AUGUST 14, 2023

For most SaaS businesses, a product satisfaction survey can be the heart of a user research process. Tag survey responses so you can find common patterns among detractors and promoters. Product-market fit surveys PMF surveys ask customers how disappointed they would be if they could no longer use your product. PMF surveys.

Scale 97

Scale SaaS Payments Payment Solutions Payment Services 97

User Pilot

MARCH 7, 2023

Any product and marketing team can use Amplitude’s data analytics to get actionable insights and make informed decisions. Userpilot’s analytics platform’s key features include feature tagging, custom event-tracking, customer sentiment analysis , and trends overview. Why do product and marketing teams need Amplitude?

Retention 98

Retention Data Analysis Scale Data 98

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Their challenges and pain points.

B2B 98

B2B Underperforming Technical Team B2C Scale 98

User Pilot

MAY 7, 2024

It is the key to making your product unforgettable and ensuring it gains traction in a difficult market. In this article, we explore what product adoption software does and identify 12 of the best product adoption tools on the market. Product adoption software is the lifeblood of the modern product management process.

Software Review 105

Software Review Software Scale Onboarding 105

User Pilot

FEBRUARY 20, 2023

Using a user funnel in your SaaS helps you identify friction points and make data-driven decisions to boost conversions. Pendo Feedback’s key features include: active and passive feedback and customer request collection responses tagging customer engagement analysis planned and released feature tracking road-mapping Pendo Feedback.

Software Review 98

Software Review Systems Review Underperforming Technical Team Mobile 98

User Pilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Buyer personas are great to turn to when planning your marketing campaigns or when you want to make product improvements. Effective customer analysis is the key to business success.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

User Pilot

FEBRUARY 13, 2024

Contextual email marketing isn’t just about sending emails—it’s about delivering the right message at the right time and relevant to the user’s behaviors. But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses?

Marketing 52

Marketing Engagement Software Review Onboarding 52

User Pilot

SEPTEMBER 30, 2022

Data analytics is a must for every team in a SaaS company if you want to make decisions based on data. What features to develop to get a larger market share by satisfying customers? How do product analytics metrics differ from marketing analytics? Marketing analytics only explain the first step in the user journey.

Data 98

Data Management Onboarding Metrics 98

User Pilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? feature usage), digital marketing data (e.g., Finally, it’s time to embed the findings into your product or marketing strategy. What’s digital analytics?

Data 98

Data Social Media Customer Lifetime Value Acquisition 98

User Pilot

APRIL 29, 2024

Wondering how to segment customers to increase their engagement with your SaaS product? When combined with market segmentation, it makes your marketing strategy more efficient. If yes, this guide is for you! It covers: What customer segmentation is and its benefits. Different segmentation types. How to create segments.

Payment Features 105

Payment Features Interviewing Software Review Technical Review 105

User Pilot

MARCH 16, 2023

While UserGuiding is a great solution for small SaaS companies, it might not be the right choice for your business if you want to: Create customer segments without any coding. It’s a no-code solution specifically designed for SaaS product teams that want to improve the customer experience and boost activation rates.

Pricing 98

Pricing Software Review Technical Review Onboarding 98

User Pilot

JUNE 26, 2023

However, it isn’t easy to choose the right product metrics from the many SaaS metrics available. Thus, this article will discuss the 5 essential types of product metrics for your SaaS business and how you can track them to achieve product growth. For SaaS businesses, this refers to paying customers only.

Metrics 96

Metrics Customer Lifetime Value SaaS Acquisition 96

User Pilot

MARCH 23, 2023

Product teams , growth marketers, and customer support teams use NPS surveys to collect quantitative and qualitative feedback on user sentiment. Tag NPS responses and look for recurring patterns to find the most common issues. Use it to assess your product’s performance by comparing it with the SaaS benchmark.

Software Review 98

Software Review Benchmarks Branding Growth Marketing 98