The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)
SaaStr
OCTOBER 10, 2022
From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. Scale winning behaviors. The opportunity to scale growth is understanding the behaviors of the top of your sales force.”. Over the last three years, the United States economy has shifted drastically. Deliver one narrative.
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