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What Could Possibly Go Wrong? Scaling from 2 to 200 Employees and 0 to 75,000 Customers with Storyblok CEO Dominik Angerer and VP of Operations Lydia Kothmeier (Video)

SaaStr

This was Storyblok’s strategy when it started expanding its team. Storyblok started with a leadership-first hiring plan and a recruitment strategy that involved the following: A test to know how candidates handle different tasks and their expertise level. They also hired a VP of Partners who knew how to scale B2B software.

Scale 191
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Does Your VP of Sales Need to be An Expert In Your Product?

SaaStr

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. They often melt. I say, you just gotta know the product. Not just with buzzwords.

Scale 223
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4 Sales Recruiting Trends to Be Ready for in 2020

OpenView Labs

And according to Gartner , by the time 2021 hits, the software industry will have grown another $113 billion. So if scaling your sales organization is a priority in 2020, here are the things you need to be aware of to make sure you do so successfully. Hiring sales leaders will get harder. How to build a magnetic brand.

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The Playbook to Scaling Your Team in Hypergrowth with Flexport CRO Ben Braverman (Video + Transcript)

SaaStr

Rely on your success, know you are doing something right and scale faster. That was the most over the top entrance that the sales leader for a company that moves boxes around the world has ever gotten. When they pay us to do that, we give them access to a best in class software platform. We are not a software business.

Scale 197
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7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast 

SaaStr

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: Up until 2020, the wave of passion for events and content was so strong that all he could do was ride the wave with no strategy.

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SaaStr Podcast 453 (and Video): Building a Second Unicorn: A Deep Dive With Jyoti Bansal

SaaStr

Bansal felt passionate about enhanced software delivery, the need that Harness meets for developers. Recruitment: Getting the right talent onboard is a critical step. Sales: You must understand how to grow your sales machine, and it isn’t easy. Sales: You must understand how to grow your sales machine, and it isn’t easy.

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[Webinar Recap] How to Drive More Software Sales with an Affiliate Program

FastSpring

With the right planning and strategy in place, investing in an affiliate program is a great way to scale a software company and drive more online sales. In our latest webinar, FastSpring Affiliate Marketing Manager Mark Jacobs, guided attendees through the exciting world of affiliate marketing.