Remove Sales Funnel Remove Scaling Remove Underperforming Technical Team
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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you scale PLG? How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight?

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The Best of SaaS at YCombinator: A Deep Dive with the CEOs of Gusto, Amplitude and Plangrid (Video + Transcript)

SaaStr

The second is pulling more around values, and how we approached team building. Even as a three person team, we went through an exercise to figure out what do we stand for, as a team? Then trying to maintain that as we scale is always the challenge. How have the other two of you thought about building out your team?

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15 Ways for Effectively Scaling SaaS

User Pilot

Scaling SaaS is not for the faint of heart. If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Provide the necessary training for your sales teams.

Scale 105
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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

First, how does the knowledge that Terry is married and loves eating Smarties help your reps make a sale? Our guess is that poor Polly from purchasing is gathering dust on a noticeboard in the canteen or buried somewhere deep in your internal network of folders. Your sales team. Or Mary from marketing?

Scale 131
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How to Start a Business

Neil Patel

Follow this up by building your team and finding a location if you’re opening a physical store. Finally, focus your efforts on generating more sales and growing your business, which is also what you’ll find yourself doing for most of your career. After all, your customers would prefer more of a good thing and less of a bad thing.

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Salesforce vs HubSpot: CRM Titans Compared for 2025

How To Buy Saas

A powerful CRM helps organize customer data, streamline sales pipelines, and automate marketing ultimately boosting revenue. Effective sales teams are also 81% more likely to be consistent CRM users , underscoring how vital these systems are for success. Great for inbound marketing teams and fast-growing businesses.

Scale 52
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You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It Right

Unbounce

How does the KlientBoost team do it? Too many conversion-happy marketers race to split test poor hypotheses and arbitrary landing page elements before setting their landing page foundation first. Pairing that strong foundation with Unbounce’s Smart Traffic to scale performance and reach client goals faster.

Scale 145