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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

The 4 Things Most Founders Get Wrong About Marketing: “We’re a product company, not a marketing company” – The hard truth is that 9 out of 10 B2B companies spend more on sales and marketing than R&D. Better to hire for your specific needs and stage. These “five-five” CMOs barely exist.

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SaaS sales for startup leaders

Chart Mogul

So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.

Scale 52
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“All Models Are Wrong, Some Are Useful.”

Kellblog

For example: A sales booking capacity model A marketing inverted funnel model A marketing attribution model These models can be incredibly useful for planning and forecasting. You’d be far better off looking at a sales bookings capacity model. predicting the bookings number based on actual sales bookings capacity).

Scale 98
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Salesforce vs HubSpot: CRM Titans Compared for 2025

How To Buy Saas

Introduction: Why Choosing the Right CRM Matters Choosing the right Customer Relationship Management (CRM) platform can make or break your businesss growth trajectory. A powerful CRM helps organize customer data, streamline sales pipelines, and automate marketing ultimately boosting revenue. Can model complex sales orgs and processes.

Scale 52
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Sales and marketing 101 for startups: driving growth together

Chart Mogul

When and how to launch sales and marketing is a tough topic for most startup founders. But sales and marketing are the backbone of every successful go-to-market (GTM) strategy, and getting them right can be the difference between … When and how to launch sales and marketing is a tough topic for most startup founders.

Scale 52
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Jason Lemkin + Kyle Notion CRO Owner: “Why Revenue Leaders Must Run Toward Bad News” (Video + Podcast)

SaaStr

Kyle Norton CRO of Owner is kicking off a new podcast for Pavillion with revenue leaders, and we were lucky enough to be guest #001 here: It’s a great convo on many SaaStr themes — but from the perspective of a VP Sales / CRO. Never play the blame game As a revenue leader, it’s crucial we take accountability for sales performance.

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How to Build A Truly Global Business From Day One with Flexport’s CEO Ryan Petersen

SaaStr

When building a list, try to define your potential customer as granularly as possible – size, location, industry, ideal buyer, sales process, technology stack, etc. This will allow you to be much more targeted with your messaging when reaching out and will help you optimize your sales funnel. Pricing is always evolving.